Director, Partnership Development - New York Liberty

Brooklyn Sports & Entertainment; New York (NY); On-site; USD 115,000 - 130,000; Full time

Benefits offered by this job

Bonus eligibility

Medical, dental, and vision coverage

401k match

PTO and holidays

Parental leave

Job summary

Brooklyn Sports & Entertainment is hiring a Director of Partnership Development for the NY Liberty to lead full-cycle sponsorship sales and strategic partnerships. You will prospect, pitch, negotiate, and close sponsorships, building a robust pipeline with local and national brands.

The role requires a strong track record in sports partnerships, exceptional storytelling, and the ability to create customized 360° marketing platforms that align with the Liberty’s mission and audience.

Qualifications

• 5+ years in partnership, sponsorship, or sports sales.
• Bachelor’s Degree required.
• Sports and Entertainment industry experience preferred.
• Experience developing integrated sponsorship programs across assets.
• Strong storytelling and proposals skills.
• Proficiency with CRM and pipeline forecasting.

Responsibilities

• Own the full partnership sales cycle from prospecting to deal closure.
• Research and cultivate sponsorship opportunities in local and national markets.
• Develop innovative partnership concepts and 360° marketing platforms.
• Create proposals and presentations showcasing the Liberty and its market impact.
• Identify and monetize sponsorship assets to drive revenue growth.
• Build relationships with brand marketers, agencies, and decision-makers.
• Meet or exceed revenue targets and contribute to team goals.
• Collaborate with cross-functional teams to deliver partnership solutions.
• Maintain accurate pipeline management and forecasting in Salesforce.

Skills

Partnership sales

Storytelling

Forecasting

Relationship building

Revenue generation

Education

Bachelor’s Degree

Tools

MS Office

Salesforce

Job description

Brooklyn Sports & Entertainment creates bold, authentic, and unforgettable experiences that redefine sports, entertainment, and hospitality, The Brooklyn Way. As the parent company of marquee properties including the Brooklyn Nets, NY Liberty and Barclays Center, Brooklyn Sports & Entertainment operates at the intersection of live entertainment, premium hospitality, and community engagement.

As it expands its existing portfolio, Brooklyn Sports & Entertainment now includes BK Mag, Brooklyn Wine Club, and a hospitality business developing several location-based entertainment properties.

Whether on the court, on stage, or in the workplace, Brooklyn Sports & Entertainment is driven by a pursuit of excellence—constantly evolving, innovating, and pushing boundaries to elevate its business and expand its fan base. The company is deeply committed to fostering a culture of belonging and inclusion, both internally and across its communities, ensuring that every interaction reflects its values of growth mindset, integrity, accountability and care.

We Are Guided By Our Core Values

• Integrity: Be intellectually honest at all times. Demonstrate the highest professional and ethical standards.
• Care: Care for everything and everyone around us. Practice empathy, respect, and inclusion to promote an environment of excellence and success.
• Growth Mindset: Develop ourselves and those around us. Experiment, learn, and improve from everything we do.
• Accountability: Deliver on our word, take responsibility for our actions, and work in the interest of our team.

Summary

The New York Liberty are continuing to build an organization that is passionate about redefining women’s sports while furthering the growth of the WNBA and our franchise. The Director, Partnership Development will be responsible for prospecting, pursuing, and developing new marketing partnerships for the NY Liberty. This role will contribute to all aspects of corporate partnership development to include prospecting, proposal and presentation writing, negotiation, and special project deliverables. Our ideal candidate will bring unmatched energy, a strong full-cycle partnership sales background, excellent communication skills and a passion for women’s sports.

This position reports directly to the VP, Partnership Development of the NY Liberty.

What You Will Do

• Own the full partnership sales cycle from prospecting and outreach through proposal development, negotiation, contracting, and deal closure.
• Research, identify, and cultivate sponsorship opportunities across local and national markets to build a robust pipeline of qualified prospects.
• Develop innovative partnership concepts and customized 360° marketing platforms that align brand objectives with the New York Liberty's mission and influence.
• Create compelling thought-starters, proposals, and presentations that showcase the power of the Liberty, women's sports, and the New York market.
• Identify, package, and monetize new sponsorship assets, inventory, and entitlement opportunities that support revenue growth and strategic business goals.
• Build and maintain strong relationships with brand marketers, agencies, and key decision-makers to drive both immediate and long-term partnership opportunities.
• Consistently achieve and exceed individual revenue targets while contributing to team and organizational sales objectives.
• Collaborate across Partnership Development, Insights, Marketing, Content, and Operations teams to develop and deliver best-in-class partnership solutions.
• Maintain accurate pipeline management, forecasting, and sales reporting through Salesforce, providing regular updates on prospect activity and revenue performance.
• Serve as a passionate ambassador for the New York Liberty, helping advance the growth of women's sports through transformational partnerships that create impact for brands, fans, and communities.

The above noted job description is not intended to describe, in detail, the multitude of tasks that may be assigned but rather to give the associate a general sense of the responsibilities and expectations of their position. As the nature of business demands change so, too, may the essential functions of this position.

What You Will Bring

• 5+ years of partnership, sponsorship, media, or sports sales experience with a proven track record of consistently meeting and exceeding revenue goals.
• Bachelor’s Degree required
• Sports and Entertainment industry experience is strongly preferred.
• Experience developing, pitching, negotiating, and closing integrated sponsorship programs across assets including venue signage, digital, social, content, media, and experiential platforms.
• Strong strategic selling and storytelling skills, with experience creating compelling proposals, presentations, sales plans, and partnership concepts that drive business results.
• Passion for women's sports, combined with an entrepreneurial mindset, strong work ethic, and a willingness to go above and beyond to deliver for partners and the organization.
• Proficiency with Microsoft Office Suite and Salesforce (or similar CRM), including pipeline management, forecasting, and sponsorship measurement best practices
• Ability to maintain a flexible schedule, including attendance at New York Liberty games, events, and select evenings/weekends as business needs require.

Who You Are

• Embodies a team-first mentality, collaborating across the organization to elevate teammates, strengthen partnerships, and contribute to a culture of excellence.
• Builds trust through authentic communication, strong interpersonal skills, and the ability to develop meaningful relationships both internally and externally.
• Approaches challenges with curiosity, accountability, and sound judgment, finding creative solutions while maintaining a high level of professionalism and attention to detail.
• Demonstrates an unwavering commitment to success, balancing multiple priorities with urgency and resilience while consistently going above and beyond for partners, teammates, and the New York Liberty.

Compensation

$115,000 - $130,000 base salary, plus commission eligibility

Full-time employees are eligible for a robust slate of total rewards, including:

• Bonus eligibility
• Medical, dental, and vision coverage; HSA and FSA eligibility
• 401k Employer Match at 4%
• Competitive PTO policy & Company Holidays
• Parental leave policy eligible after 6 months of service
• Access to events at Barclays Center, subject to ticket availability
• Free lunch onsite Monday - Thursday; onsite barista bar
• And more!

Work Environment

Works primarily in an office environment but is expected to attend all NY Liberty home games as well as other team events on evenings, weekends and holidays

Travel Requirements

May be required to travel on rare occasions (<5% travel); trips may require air travel and/or overnight stay for one or more nights.

We are an Equal Employment Opportunity (“EEO”) Employer. It has been and will continue to be a fundamental policy of the Company not to discriminate on the basis of race, color, creed, religion/creed, gender, gender identity, transgender status, pregnancy and lactation accommodations, marital status, partnership status, domestic violence victim status, sexual orientation, age, national origin, alienage, immigration, or citizenship status, veteran or military status, disability, genetic information, height and weight, arrest or conviction record, caregiver status, credit history, unemployment status, sexual and reproductive health decisions, salary history, status as a victim of domestic violence, stalking, and sex offenses, or any other characteristic prohibited by federal, state or local laws.