Director, Partner Lifecycle Marketing & Experience

Mastercard; Miami (FL); On-site; USD 151,000 - 249,000; Full time

Job summary

Mastercard is looking for a Director, Partner Lifecycle Marketing & Experience to build and lead a best-in-class partner engagement strategy for the Mastercard Partner Advantage Program. This leader will shape how partners experience Mastercard—from onboarding and activation through growth, advocacy, and retention.

The role is responsible for creating relevant, personalized, and measurable engagement that helps partners understand, adopt, and get more value from the program.

Qualifications

• Experience in partner marketing, channel marketing, lifecycle marketing, or a related field.
• Proven experience designing and scaling engagement, lifecycle, or customer/partner journey programs.
• Strong understanding of partner ecosystems, segmentation, personalization, digital engagement, and data-driven marketing.
• Experience leading cross-functional initiatives in a complex global organization.

Responsibilities

• Lead the partner lifecycle marketing strategy across onboarding, activation, engagement, growth, advocacy, and retention.
• Design partner journeys, engagement programs, and communications tailored to partner needs.
• Identify opportunities to improve partner experience and increase participation in the program.
• Collaborate with marketing, sales, product, partner, regional, and technology teams to bring strategies to market.
• Define success measures for engagement and retention and use data to improve performance.

Job description

Mastercard is looking for a Director, Partner Lifecycle Marketing & Experience to build and lead a best-in-class partner engagement strategy for the Mastercard Partner Advantage Program. This leader will shape how partners experience Mastercard—from onboarding and activation through growth, advocacy, and retention.

The role is responsible for creating relevant, personalized, and measurable engagement that helps partners understand, adopt, and get more value from the program.