Director, Organic Social & Community

AutoNation; Fort Lauderdale (FL); On-site; USD 120,000 - 170,000; Full time

Benefits offered by this job

401k matching

Health, dental, and vision insurance

Maternity benefits

Associate discounts on vehicles, parts

Job summary

AutoNation is seeking a senior leader to drive the enterprise owned media and community strategy across core platforms and emerging channels. You will build a modern social operating model focused on storytelling, engagement, and measurable performance.

The role requires steering cross-functional teams, establishing governance, and aligning with analytics to drive business outcomes while maintaining brand safety and creative quality across all owned channels.

Qualifications

• Bachelor's degree required or equivalent in Marketing, Communications, or related field.
• 8–10+ years in owned media, social, or community leadership roles.
• Proven experience building and scaling social teams and operating models.
• Deep understanding of platform dynamics, culture, and community management.
• Strong cross-functional leadership, executive communication, and stakeholder management.

Responsibilities

• Own AutoNation's enterprise owned media and community strategy across core and emerging platforms.
• Build and lead a modern social operating model grounded in always-on storytelling, cultural relevance, and measurable performance.
• Establish channel strategy, voice governance, playbooks and KPIs.
• Oversee publishing, moderation, crisis management and community engagement across platforms.
• Launch proof-point storytelling and micro-campaigns that activate the brand narrative.
• Lead local enablement strategy, ensuring brand-safe execution at scale.
• Partner with analytics and media teams to connect owned media performance to business outcomes.
• Manage social technology stack, tools, and vendor relationships.
• Facilitate regular cross-functional planning meetings, ensuring teams alignment and on-time delivery.
• Ensure brand consistency and creative quality across all owned platforms.
• Demonstrate and advocate company vision, mission, and values; adhere to company policies and procedures.

Skills

Owned media

Social leadership

Executive communication

Cross-functional leadership

Strategic thinking

Education

Bachelor's degree in Marketing, Communications, or related field

Job description

Reporting to the Sr. Director, Paid Media | Owned Media & Third Party, The Director, Organic Social & Community leads AutoNation's owned media ecosystem, turning social channels into a high-growth engine that builds brand affinity, drives engagement, and fuels performance across all lines of business.

Job Responsibilities

• Own AutoNation's enterprise owned media and community strategy across core and emerging platforms.
• Build and lead a modern social operating model grounded in always- on storytelling, cultural relevance, and measurable performance.
• Establish channel strategy, voice governance, playbooks and KPIs.
• Oversee publishing, moderation, crisis management and community engagement across platforms.
• Launch proof-point storytelling and micro-campaigns that activate the brand narrative.
• Lead local enablement strategy, ensuring brand-safe, authentic execution at scale.
• Partner with analytics and media teams to connect owned media performance to business outcomes.
• Manage social technology stack, tools, and vendor relationships.
• Facilitate regular cross-functional planning meetings, ensuring teams alignment and on-time delivery.
• Ensure brand consistency and creative quality across all owned platforms.
• Demonstrate and advocate company vision, mission, and values; adhere to company policies and procedures.

Qualifications

• Bachelor's degree in Marketing, Communications, or related field.
• 8-10+ years of experience in owned media, social, or community leadership roles.
• Proven experience building and scaling social teams and operating models.
• Deep understanding of platform dynamics, culture, and community management.
• Strong cross-functional leadership, executive communication, and stakeholder-management skills.
• Strategic thinker with a creative, solutions-oriented approach to problem-solving.
• Must meet company's requirements for employment.

Physical Requirements

• Business travel (up to 30%)
• Standard office environment

Benefits and Perks

• Competitive compensation and 401k matching
• Enjoy a healthy work-life balance with insurance plans (health, dental, vision) and maternity benefits.
• Associate purchase and discount programs for new and pre-owned vehicles, services, parts, collision, accessories, and AutoGear.
• Access amazing deals and discounts through YouDecide, a website with offers from top providers and retailers.
• Join our DRVPNK mission to raise and donate millions of dollars to cancer research and treatment, partnering with cancer charities nationwide.

Diversity, Equity, and Inclusion

AutoNation is committed to creating a diverse, equitable, and inclusive environment in our workplace and the services we provide. We welcome candidates from all backgrounds who are passionate about making a positive impact.

Company Overview

AutoNation is one of the largest automotive retailers in the United States, offering innovative products, exceptional services, and comprehensive solutions, empowering our customers to make the best decisions for their needs. With a network of dealerships nationwide strengthened by a recognized brand, we offer a wide variety of new and used vehicles, customer financing, parts, and provide expert maintenance and repair services.

Mission and Values

At AutoNation, we value innovation, teamwork, and a commitment to making a positive impact in the world. We believe that together, we can create a brighter future for everyone. At AutoNation, what drives you, drives us.