Director, Organic Social

Darkroom Studios; New York (NY); Remote; USD 80,000 - 120,000; Full time

Job summary

Darkroom Studios is seeking a Director of Organic Social to lead their new team, focusing on TikTok and Instagram for consumer businesses. This strategic role requires strong content creation skills, team management abilities, and analytics to optimize outcomes. Enjoy benefits like unlimited vacation, remote-first culture, and health perks in a dynamic, inclusive environment.

Benefits

Unlimited vacation and holidays

Health & wellness benefits

Phantom Equity Incentive Plan

Retirement plans with equity incentives

Opportunities for cross-functional growth

Qualifications

• Proven success in social media campaigns and growth.
• Deep understanding of organic social strategies.
• Content creation experience with a strong following.

Responsibilities

• Coordinate content creation, planning, scheduling, and community management.
• Develop social content strategies aligned with clients' objectives.
• Manage client relationships through meetings and presentations.

Skills

Content creation

Leadership

Analytical mindset

Community management

Communication

Job description

We're building the future of advertising and are looking for the minds to help us do it.

Darkroom is a progressive omnichannel growth marketing agency focused on retail, e-commerce, and consumer businesses. We have been recognized as one of the fastest growing private companies in America by Inc. 5000 (2023), a top 1% digital advertiser by Varos (2023), and our founders were named Forbes 30 Under 30 recipients for Marketing and Advertising North America (2024).

Please note, we are not actively hiring for this currently. This post serves as a Talent Pool to collect strong applicants for when the next role becomes available.

This is a remote role, and is open to candidates based in Pennsylvania, New York, or Florida, with the right to work within the United States.

We are excited to introduce the role of Director of Organic Social, the first of its kind at Darkroom. As the first employee on our Organic Social team, you will play a key role in building the foundation of our growth marketing programs. Initially, the role will focus on managing organic programs—mainly TikTok and Instagram—for consumer businesses across categories.

Successful candidates will have deep platform knowledge, contributing multiple times daily to engaging content. Candidates must actively create content, either personally or professionally, and have a proven track record of building engaged followings with high metrics like saves and shares.

You will be responsible for building brands through compelling content, storytelling, and consumer engagement.

Ongoing Responsibilities

1. Coordinate content creation, planning, scheduling, and community management to integrate social media efforts
2. Create and deploy 3-5 videos per brand for TikTok and Instagram Reels
3. Develop social content strategies aligned with client brand messages and objectives
4. Create brand analysis and audit frameworks for new clients
5. Develop training and consulting programs for new hires and clients
6. Establish engagement pods to boost social proof and cross-collaboration
7. Identify opportunities to enhance strategies and define platform-specific content roles
8. Analyze social data and optimize strategies to meet business goals
9. Lead in thought leadership for social media development and audience retention
10. Collaborate with internal and external teams for social support
11. Stay updated on social trends, platforms, and competitors
12. Leverage analytics to develop data-driven social strategies
13. Coordinate with paid media and content marketing teams for integrated efforts

Manage client relationships through meetings and presentations, demonstrating the value of organic social media.

Team Management

1. Recruit, mentor, and lead social media professionals
2. Foster a creative, innovative, and collaborative team culture

Core Competencies

• Deep understanding of organic social strategies and content creation
• Strong leadership and team management skills
• Excellent communication and presentation skills
• Analytical mindset with data-driven strategy skills
• Proven success in social media campaigns and growth
• Mandatory minimum 1 hour daily on TikTok
• Leadership and strategic direction abilities
• Content creation experience with a strong following
• Creative and innovative thinking
• Flexibility and adaptability to client needs and trends
• Strong interpersonal and collaboration skills
• Commitment to continuous learning

What it's like to work at Darkroom :

We are building the future of advertising and seek the best talent. Our team is our greatest asset, and we offer competitive salaries and perks:

• Unlimited vacation and holidays for recharging
• Remote-first culture with hubs in multiple locations
• Health & wellness benefits
• Phantom Equity Incentive Plan, vesting over five years
• Retirement plans, equity incentives, profit sharing after one year
• Opportunities for cross-functional growth and learning

Equal Opportunity Statement

Darkroom is an equal opportunity employer committed to diversity and inclusion, considering all qualified applicants regardless of race, color, religion, sex, sexual orientation, gender identity, age, disability, veteran status, or criminal history, as permitted by law.