(Director) Omnichannel Delivery

Fresenius Medical Care North America; United States; Remote; USD 90,000 - 150,000; Full time

Job summary

An established industry player is seeking a Director of Omnichannel Delivery to lead the Digital Commercial Excellence Platform Team. This pivotal role involves developing and refining the omnichannel delivery strategy, overseeing a sophisticated technology stack, and ensuring timely execution of campaigns. You will collaborate across functions to drive successful omnichannel initiatives, leveraging your extensive marketing and leadership experience. If you thrive in a dynamic environment and are passionate about enhancing customer engagement through innovative strategies, this opportunity is perfect for you.

Qualifications

• 10+ years of marketing/sales experience, preferably in healthcare.
• 4+ years of leadership experience in a global project environment.
• Proven success in team management and omnichannel campaign execution.

Responsibilities

• Develop omnichannel delivery strategy and oversee technology stack.
• Ensure team deliveries meet quality, time, and budget expectations.
• Track promotional campaign effectiveness using CRM systems.

Skills

Marketing experience

Sales experience

Leadership experience

Project management skills

Communication skills

Data analytics

Education

University degree in business administration

Degree in marketing or e-commerce

Tools

CRM systems (e.g., MS Dynamics, Salesforce)

Content Management Systems (e.g., Veeva)

Data analytics tools (e.g., Power BI)

MS Office

MS Teams

Job description

We are looking for a (Director) Omnichannel Delivery. The position is located in the Digital Commercial Excellence Platform Team, part of the Commercial Business Services - Care Enablement function.

PURPOSE AND SCOPE:

Develop and refine the omnichannel delivery strategy by overseeing the technology stack, ensuring timely deliveries for omnichannel campaigns, and providing leadership and guidance to the Omnichannel Delivery team.

PRINCIPAL DUTIES AND RESPONSIBILITIES:

1. Develop and refine the omnichannel delivery strategy, including the further development of the existing omnichannel ecosystem with a focus on digital marketing, events, landing pages, hybrid interactions, 3D model rooms, and social media.
2. Strategic development and global implementation of the technology stack (CRM sales and marketing modules, CMS, etc.) in alignment with relevant stakeholders and external service providers.
3. Ensure team deliveries meet quality, time, and budget expectations by facilitating smooth omnichannel promotional activities through on-time implementations.
4. Promote, support, and drive the implementation of omnichannel campaigns globally across the product portfolio by fostering cross-functional collaboration among marketing, communication, brand management, sales training, IT, and local sales organizations.
5. Identify country-specific requirements and lead efforts to meet these, while harmonizing with the global setup where possible.
6. Expand and grow the scope of responsibility as needed (e.g., social media, corporate website presence) by building a strong network with local and global stakeholders.
7. Track the effectiveness of promotional campaigns using CRM systems, define KPIs, and leverage data-driven insights to improve overall success.
8. Guide, develop, and lead the “Omnichannel Delivery” team.

EDUCATION AND REQUIRED CREDENTIALS:

• University degree in business administration, marketing, e-commerce, supply chain management, or a related discipline.

EXPERIENCE AND SKILLS:

• 10+ years of marketing and/or sales experience, preferably in the healthcare/medtech industry.
• 4+ years of leadership experience in a global project environment.

Functional knowledge

• Proven success in team management.
• Strong knowledge of sales processes.
• Successful track record in omnichannel campaign setup and execution.
• Proven (agile) project management skills.
• Business process modeling abilities.

Required personal competencies

• Effective communication across functions and levels.
• Flexibility, teamwork, and adaptability.
• IT affinity and knowledge (cloud, mobile/web, digital health).
• Customer- and quality-centric approach.
• Assertiveness and strong communication skills.
• Structured, systematic, and analytical thinking.

IT skills

• Proficiency in MS Office and MS Teams.
• Experience with CRM systems (e.g., MS Dynamics, Salesforce) and Content Management Systems (e.g., Veeva).
• Experience with data analytics tools (e.g., Power BI).

Languages

• Excellent command of spoken and written English; additional languages (Italian, Spanish, French, German) are a plus.