Director, Offline Media

Underdog; United States; Hybrid; USD 175,000 - 220,000; Full time

Benefits offered by this job

Unlimited PTO

Parental leave 16 weeks

Home office stipend

Virtual-first culture with periodic in

401k with employer match

Health, dental, vision options

Company-sponsored events

Claude and ChatGPT enterprise accounts

Job summary

Underdog is seeking a senior leader to own offline media strategy across TV, OTT/CTV, audio, radio, and OOH. You will drive budget optimization, measurement, and growth while partnering with Creative, Brand, Paid Social, and Lifecycle Marketing for integrated campaigns.

You will lead testing, attribution improvements, and executive-facing reporting to shape company-wide growth initiatives in a remote-first, collaborative environment.

Qualifications

• 10+ years of experience leading offline media strategy for a high-growth consumer company.
• Proven ability to manage large media budgets with measurable customer acquisition.
• Deep expertise across television, streaming/CTV, audio, radio, out-of-home, and broader offline media planning and buying.
• Strong analytical skills with attribution, incrementality testing, and media mix modeling.
• Experience building brand/media measurement frameworks alongside direct-response attribution.
• Creative thinker who challenges agencies and teams to test new offline channels and formats.
• Comfort with ambiguity and building programs from the ground up.
• Strong cross-functional collaboration and executive communication.

Responsibilities

• Own offline media strategy across TV, OTT/CTV, audio, radio, and OOH.
• Manage a significant media budget with accountability for efficiency and business impact.
• Identify opportunities to scale acquisition through new channels and testing strategies.
• Continuously optimize media investments by minimizing non-incremental spend.
• Develop local and regional media strategies to improve targeting and efficiency.
• Lead agency strategy and ensure accountability of partners.
• Collaborate with Creative, Brand, Paid Social, and Lifecycle Marketing on campaigns.
• Champion creative testing within offline media as a growth lever.
• Define KPIs and frameworks for offline marketing performance.
• Collaborate with Data Science/Analytics to improve attribution and dashboards.
• Work with executive leadership on growth strategy.

Skills

Offline media strategy

TV/CTV/Audio/OOH

Media budgeting

Attribution & incrementality

Measurement frameworks

Agency leadership

Cross-functional collaboration

Executive communication

Experimentation & growth

Job description

At Underdog, we make sports more fun.

Our thesis is simple: build the best product for sports fans and we will win the space. Founded in 2020, we're one of the fastest-growing sports companies ever, and there's still so much left to do. We've built and scaled products across fantasy sports, sports betting, and prediction markets, all united in one app that is seamless, intuitive, and actually fun to use.

Underdog isn't for everyone. One of our core values is give a sh*t. The people who win here are the ones who care, push, and perform. We're remote-first by design, but highly collaborative with regular in-person gatherings that help teams build, iterate, and move fast together.

Got that dog in you? Join us.

After all, winning as an Underdog is more fun.

What you'll do:

• Own Underdog's offline media strategy across Linear TV, OTT/CTV, Radio/Audio, Out-of-Home, and future offline acquisition channels.
• Manage a significant media budget with full accountability for efficiency, incrementality, and business impact.
• Identify new opportunities to scale acquisition through creative media buying, emerging channels, partnerships, and innovative testing strategies.
• Continuously optimize media investments by minimizing non-incremental spend and reallocating budget toward the highest-return opportunities.
• Develop increasingly sophisticated local and regional media strategies to improve targeting and efficiency.
• Lead agency strategy and performance, ensuring we're working with best-in-class partners and holding them accountable to ambitious goals.
• Partner closely with Creative, Brand, Paid Social, and Lifecycle Marketing to build integrated campaigns that deliver consistent messaging across channels.
• Champion creative testing within offline media, ensuring creative strategy is treated as a growth lever - not just a production function.
• Define KPIs and measurement frameworks for offline marketing performance.
• Partner with Data Science, Analytics, and Marketing Operations to improve attribution, reporting infrastructure, and executive-level dashboards.
• Collaborate closely with executive leadership on company-wide growth initiatives, helping shape broader acquisition, brand, and marketing strategy.

Who you are:

• 10+ years of experience leading offline media strategy for a high-growth consumer company
• Deep expertise across television, streaming/CTV, audio, radio, out-of-home, and broader offline media planning and buying.
• Experience managing large media budgets with a strong track record of driving measurable customer acquisition.
• Highly analytical with a strong understanding of attribution, incrementality testing, media mix modeling, and marketing measurement.
• Experience building or overseeing brand/media measurement frameworks (e.g., brand lift studies, media delivery tracking) as a complement to, not a replacement for, direct-response attribution.
• Creative thinker who pushes agencies and internal teams to test new offline channels, formats, and dynamic/real-time creative rather than defaulting to standard placements.
• Comfortable operating with ambiguity, especially around real-time, in-season flighting decisions that must react to team performance and demand signals with no clean forecast.
• Comfortable operating with ambiguity and building new programs from the ground up.
• Strong experience leading agency relationships and getting the best work from external partners.
• Excellent cross-functional collaborator who can influence without direct authority.
• Executive-level communicator who can translate complex performance data into clear business recommendations.
• Bias toward action, experimentation, and continuous improvement.

Our target starting base salary range for this position is between $175,000 and $220,000, plus target equity. Final compensation will be determined based on a variety of factors including relevant experience, skills and expertise, interview performance, and other market considerations.

What we can offer you:

• Unlimited PTO for full-time employees (we're extremely flexible with the exception of the first few weeks before and into the NFL season)
• 16 weeks of fully paid parental leave
• Home office stipend
• A virtual-first culture, but we come together a few times per year in person for offsites, trainings, hackathons, and more
• Slack reactions for every occasion
• 401k with up to 5% employer match
• Company paid health, dental, vision plan options for employees and dependents, FSA, and more
• Opportunity to celebrate your favorite sports teams through local meetups and company-sponsored events
• Claude and ChatGPT enterprise accounts

Underdog is an equal opportunity employer and doesn't discriminate on the basis of creed, race, sexual orientation, gender, age, disability status, or any other defining characteristic.

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