Director of Web/E-commerce -

Activate Talent; United States; Remote; USD 100,000 - 130,000; Full time

Job summary

A leading health and wellness brand is seeking an experienced Director of Web & E-commerce to enhance digital growth and optimize the online customer journey. This role involves developing an effective e-commerce strategy, managing website performance, and collaborating with creative teams to align digital campaigns with the company's wellness mission. The ideal candidate has over 5 years in e-commerce leadership and excels in driving revenue growth through effective digital channels.

Qualifications

• 5+ years in a senior web or e-commerce leadership role in health and wellness.
• Expertise in e-commerce platforms and digital tools.
• Strong understanding of consumer behavior and lifecycle marketing.

Responsibilities

• Develop and execute a high-impact e-commerce strategy.
• Lead website operations and UX/UI improvements.
• Monitor web analytics and user behavior data.

Skills

Web analytics

E-commerce strategy

User experience design

Digital marketing

Tools

Shopify

Google Analytics

Klaviyo

WooCommerce

Magento

Job description

Industry: Health & Wellness

Schedule: Monday to Friday, 9:00 AM – 6:00 PM CST

Overview

A leading brand in the health and wellness space is seeking an experienced Director of Web & E-commerce to drive our digital growth and optimize the online customer journey. This role will lead e-commerce strategy, website performance, and customer experience with a strong focus on wellness-driven storytelling and conversion.

Responsibilities

• Develop and execute a high-impact e-commerce strategy tailored to the health and wellness market.
• Lead website operations, UX/UI improvements, and technical performance to ensure a seamless and engaging experience.
• Monitor and analyze web analytics, user behavior, and sales data to implement data-driven improvements.
• Collaborate closely with marketing, creative, and product teams to launch digital campaigns that align with our wellness mission and product launches.
• Oversee day-to-day e-commerce operations including product listings, inventory, pricing strategies, and promotional calendars.

Qualifications

• 5+ years in a senior web or e-commerce leadership role, preferably in the health, wellness, or consumer goods space.
• Expertise in e-commerce platforms (e.g., Shopify, WooCommerce, Magento) and digital tools such as Google Analytics, Klaviyo, and heatmapping software.
• Strong understanding of consumer behavior in the wellness space, including lifecycle marketing, SEO, and CRO.
• Proven success in driving revenue growth and enhancing customer engagement through digital channels.
• Excellent leadership, project management, and cross-functional collaboration skills.