Director of Technical SEO

Boca Recovery Center; Boca Raton (FL); On-site; USD 80,000 - 100,000; Full time

Benefits offered by this job

Health Insurance

Retirement Plans

Disability Coverage

Paid Time Off

Continuing Education & Professional Development

Job summary

Boca Recovery Center in Boca Raton is seeking an experienced SEO Lead to own and optimize their SEO strategy. The role involves direct collaboration with the CMO, managing technical architecture, conducting audits, and building a team of SEO specialists. Candidates should have over 6 years of SEO experience, particularly in technical areas, and proficiency in tools like Ahrefs, GSC, and GA4. The position offers competitive benefits including health insurance and retirement plans.

Qualifications

• 6+ years of experience in SEO with emphasis on technical architecture.
• Comfortable in a high-accountability environment.
• Proven ability to manage complex projects independently.
• Mastery of Google Search Console, GA4, and advanced Excel/Google Sheets.
• Experience managing and optimizing large-scale sites.

Responsibilities

• Own the technical health of our domains.
• Manage strategic ROI focused on high-impact wins.
• Conduct deep audits and implement fixes.
• Create and pivot a comprehensive SEO roadmap.
• Recruit and onboard SEO team members.
• Own SEO tech stack and communicate ROI.

Skills

Technical architecture in SEO

Project management

Data analysis

Team building and hiring

Tools

Ahrefs

Google Search Console

GA4

SEMRush

SQL

Job description

About Boca Recovery Center

Founded in 2016, Boca Recovery Center is a nationally recognized addiction treatment provider specializing in substance use disorders and co-occurring mental health conditions. With locations in Florida, New Jersey, Indiana, and Massachusetts, we deliver evidence-based clinical care in a supportive, structured environment. Our team is committed to providing trauma-informed, client-centered services that promote lasting recovery.

The Opportunity

We are bringing our SEO strategy in-house and are looking for a foundational leader to own and expand our organic search engine. This isn't a role for someone who wants to hide behind a vendor; it is for an extremely capable, hands-on expert who wants to grow a company and build a best in class team.

As our SEO Lead, you will work directly with the CMO to architect our long-term strategy and eventually build your own team. We have a mature site and a massive digital footprint where organic search is already a primary revenue driver. With the expanding AI landscape (AIO, SGE, and LLMs), you will be responsible for ensuring our brand is not just indexed, but cited as a 'grounding truth' for generative engines. You will be given the tools you need, provided you can translate tech stack changes into measurable growth. The ideal candidate is comfortable working independently on a combination of local, state level, and national organic search, with an eye for identifying gaps or opportunities and actioning on them.

Key Responsibilities

• Absolute Ownership: Own the technical health of our domains. You are the final word on Crawlability, Indexing, and Core Web Vitals.
• Strategic ROI Management: You must be a self-starter who can ruthlessly prioritize. You will manage your own time to focus on high-impact wins that move the needle on revenue, not just vanity metrics.
• Infrastructure & Execution: Conduct deep audits and work directly with the team to implement fixes. Identify problems and solve them.
• Roadmap Architecture: Create and pivot a comprehensive SEO roadmap that balances technical hygiene with content opportunity and authority building.
• Team Building: Act as the hiring manager to recruit, interview, and onboard SEO content specialists, technical support, and junior analysts as we scale this department.
• Data Command: Own our SEO tech stack (Ahrefs, GSC, GA4, SEMRush) and build custom dashboards that clearly communicate ROI to executive leadership.

Requirements

• Experience: 6+ years in SEO, with a heavy emphasis on technical architecture.
• Mindset: A "Founder" mentality. You are comfortable working in a high-accountability environment directly with the CMO.
• Self-Management: Proven ability to manage complex projects independently.
• Technical Stack: Mastery of GSC, GA4, SQL, and advanced Excel/Google Sheets. Knowledge of Python or AI tools for SEO automation is preferred.
• Platform Expertise: Experience managing and optimizing large-scale sites within WPEngine.
• Local Advantage: Based in or willing to commute to Boca Raton.

Benefits

• Health Insurance
• Retirement Plans
• Disability Coverage
• Paid Time Off
• Continuing Education & Professional Development Opportunities

Join Boca Recovery Center and make a meaningful impact through expert, compassionate care in a mission-driven environment focused on recovery and wellness.