Director of Social Strategy & Growth (On-Site)

Dexian; Maryland; On-site; USD 150,000 - 230,000; Full time

Job summary

Dexian seeks an experienced director-level social media leader to own and evolve a comprehensive social strategy across paid media, organic content, creator partnerships, community engagement, and location-based digital marketing.

You will connect social investment and content strategy to measurable business results, setting high-level strategy, evaluating performance data, and guiding agency partners. This role collaborates with creative and marketing teams to drive impact.

Qualifications

• 10+ years of social media or digital marketing experience with ownership of paid and organic social.
• Experience leading large-scale paid social campaigns and managing substantial media budgets.
• 3+ years of people, agency, or partner management.
• Strong understanding of platforms, audience strategy, content development, engagement, and optimization.

Responsibilities

• Own the overall strategy for paid and organic social across major and emerging platforms.
• Manage significant paid social investment with a focus on targeting, creative effectiveness, and acquisition.
• Lead social programs across Meta, TikTok, Pinterest, Snapchat, and other channels.
• Build creator and influencer partnerships and scale creator content across campaigns.
• Guide organic content strategy, publishing, engagement, and community management.
• Develop testing strategies across creative, audiences, formats, messaging, and platforms.
• Use analytics and social listening to identify opportunities and adjust strategy.
• Oversee agency and external partner relationships with clear goals and accountability.
• Collaborate with creative, brand, digital, and merchandising teams on social campaigns.
• Support location-specific marketing via local content and partnerships.
• Improve local digital visibility with search strategy and reputation management.

Skills

Social media leadership

Paid and organic social

Budget management

Team leadership

Education

Bachelor’s degree in Marketing/Communications or related

Tools

Adobe Analytics

Google Analytics

Google Search Console

Paid media platforms

Job description

Dexian seeks an experienced director-level social media leader to own and evolve a comprehensive social strategy across paid media, organic content, creator partnerships, community engagement, and location-based digital marketing.

You will connect social investment and content strategy to measurable business results, setting high-level strategy, evaluating performance data, and guiding agency partners. This role collaborates with creative and marketing teams to drive impact.