Director of Social Media - Fastest Growing Health & Wellness Brand

Three Pillars Recruiting; United States; Remote; USD 80,000 - 120,000; Full time

Job summary

Join a fast-growing health and wellness brand as the Social Media Director, where you will lead a dynamic team to enhance the brand's presence across social platforms. This role offers the opportunity to shape high-impact strategies, foster community engagement, and drive conversations around health and longevity. You'll collaborate with various teams to ensure cohesive storytelling and utilize your analytical skills to measure performance and refine strategies. Embrace a culture of innovation and autonomy, with the potential for a permanent role that comes with benefits and a commitment to personal growth.

Benefits

Transition from contract to permanent role

Paid vacation

Paid holidays

Autonomy in project selection

Collaborative culture

Qualifications

• 7+ years in social media strategy and digital marketing.
• Experience in building and scaling high-performing teams.
• Strong analytical skills and community engagement expertise.

Responsibilities

• Lead and build the social media team to align with brand voice.
• Create and implement strategies for engagement and growth.
• Oversee community management and guide team interactions.

Skills

Social Media Strategy

Team Leadership

Digital Marketing

Community Engagement

Trend Analysis

Analytical Skills

Creative Guidance

Communication Skills

Job description

Director of Social Media - Fastest Growing Health & Wellness Brand

Join to apply for the Director of Social Media - Fastest Growing Health & Wellness Brand role at Three Pillars Recruiting

Role Overview

As the Social Media Director, you will shape and scale our brand’s presence across social platforms, foster community engagement, and drive conversations around health and longevity. You’ll lead the development and execution of high-impact social media strategies, managing a team including a Social Community Manager, Social Intelligence Manager, Social Response Specialists, and Channel Leads. Your expertise in content, data storytelling, and audience engagement will deepen community connections and expand our digital footprint.

Key Responsibilities

1. Lead & build the social media team, ensuring alignment with brand voice and mission.
2. Create and implement comprehensive social media strategies to increase engagement, growth, and brand awareness.
3. Oversee community management, guiding the Social Community Manager in fostering authentic connections and managing engagement.
4. Work with the Social Intelligence Manager to monitor trends, brand sentiment, and optimize strategies based on insights.
5. Supervise Social Response Specialists to ensure timely, brand-aligned customer interactions.
6. Collaborate with Channel Leads to tailor content for platforms like Instagram, TikTok, LinkedIn, and YouTube.
7. Establish KPIs, analyze data, and report on performance to refine strategies.
8. Partner with marketing, content, creative, partnerships, events, influencer, and product teams to ensure cohesive storytelling.

Qualifications & Skills

• 7+ years in social media strategy, team leadership, and digital marketing.
• Experience building and scaling high-performing social media teams.
• Deep understanding of community engagement, trend analysis, platform algorithms, and newsjacking.
• Strong analytical skills with experience in social listening and performance metrics.
• Ability to guide creative teams in innovative content and campaigns.
• Excellent communication and leadership skills to inspire teams.
• Passion for health and awareness of current news, culture, and social trends.

Additional Requirements

• Bias toward action, initiative, and decision-making under uncertainty.
• Entrepreneurial mindset with adaptability to changing needs.
• Excellent communication skills, capable of explaining technical concepts to non-technical stakeholders.
• Comfort with remote work environments, maintaining productivity and team connection.
• Commitment to continuous improvement and personal growth.

Nice-to-Have Skills & Experience

• Start-up experience, especially as a founder or early team member.
• Knowledge of health technologies like Oura, Whoop, Apple Watch, CGMs.

Why You'll Love Working Here

• Transition from contract to permanent role with benefits, paid vacation, and holidays.
• Autonomy to select projects aligned with your passions.
• Collaborative, innovative culture that values swift execution and new ideas.