Director of Social Media & Climate Campaigns

Lever, Inc.; Washington (District of Columbia); Remote; USD 140,000 - 150,000; Full time

Benefits offered by this job

Medical coverage

Dental coverage

Vision coverage

401(k)

Job summary

Sierra Club seeks a Director of Social Media to lead a dynamic team and shape the organization’s public narrative across platforms. You will drive content strategy, audience growth, and engagement while coordinating with communications, fundraising, and organizing teams.

You will manage a multi‑channel program, leverage trends, and supervise up to six staff and contractors. The role demands strong leadership, strategic thinking, and commitment to climate and environmental justice.

Qualifications

• Proven leadership of a social media team and campaigns.
• Strong ability to craft voice, tone, and identity across platforms.
• Experience building and scaling social content programs using data insights.
• Ability to coach staff, manage projects, and align with organizational goals.
• Knowledge of social platforms, tools, and reporting to drive engagement.

Responsibilities

• Lead the Sierra Club’s social media identity and platform strategy across channels.
• Drive creative content strategy and real‑time engagement with trends.
• Develop and advance a high‑performing team of strategists, creatives, and content developers.
• Integrate marketing, fundraising, storytelling, and organizing tactics to meet goals.
• Establish governance, processes, and training for internal staff and volunteers.

Skills

Leadership

Social Media

Content Strategy

Team Development

Analytics

Equity

Job description

Sierra Club seeks a Director of Social Media to lead a dynamic team and shape the organization’s public narrative across platforms. You will drive content strategy, audience growth, and engagement while coordinating with communications, fundraising, and organizing teams.

You will manage a multi‑channel program, leverage trends, and supervise up to six staff and contractors. The role demands strong leadership, strategic thinking, and commitment to climate and environmental justice.