DIRECTOR OF SOCIAL MEDIA

SBH Fashion; New York (NY); On-site; USD 140,000 - 150,000; Full time

Job summary

An established industry player is seeking a dynamic social media strategist to elevate their online presence. In this role, you will develop and execute innovative social strategies across major platforms like Instagram and TikTok, driving engagement and brand affinity. You'll collaborate with cross-functional teams, manage influencer partnerships, and analyze performance metrics to optimize content. If you have a passion for content creation and a keen eye for trends, this is your opportunity to make a significant impact in a fast-paced environment. Join a team that thrives on creativity and data-driven insights to take social media to the next level.

Qualifications

• Deep understanding of social platforms and their algorithms.
• Proven track record in leading social media strategy with measurable impact.

Responsibilities

• Develop and execute a best-in-class organic and paid social strategy.
• Manage social media agency and internal creators.

Skills

Social Media Strategy

Content Creation

Analytics

Leadership

Influencer Marketing

Trend Analysis

Education

Bachelor's Degree in Marketing or Related Field

Tools

Google Analytics

Sprout Social

Hootsuite

Job description

Develop and execute a best-in-class organic and paid social strategy that strengthens brand affinity and awareness, increases engagement, and drives follower growth & conversions.

Own and manage a social media calendar across all major platforms (Instagram, TikTok, YouTube, Facebook, Pinterest, and emerging channels).

Translate brand campaigns, product launches, and seasonal moments into compelling social-first content.

Implement a test-and-learn approach to optimize content performance and social growth.

Manage social media agency, internal creators, as well as the SMM Manager & Community Manager.

What You’ll Be Responsible For:

Social Strategy & Execution

• Develop and execute a best-in-class organic and paid social strategy that strengthens brand affinity and awareness, increases engagement, and drives follower growth & conversions.
• Own and manage a social media calendar across all major platforms (Instagram, TikTok, YouTube, Facebook, Pinterest, and emerging channels).
• Translate brand campaigns, product launches, and seasonal moments into compelling social-first content.
• Implement a test-and-learn approach to optimize content performance and social growth.
• Manage social media agency, internal creators, as well as the SMM Manager & Community Manager.

Content & Community Management

• Build and scale the brand ambassador & influencer partnerships programs.
• Implement influencer-supported brand campaigns for key partners, delivering media value & fostering partner acquisition & retention.

Performance & Insights

• Analyze & report on key performance metrics (follower growth, engagement, reach, conversion rates).
• Monitor social trends, competitor activity, and emerging platforms to keep the brand ahead of the curve.
• Collaborate with User Acquisition teams to optimize paid social strategies that drive new subscriber acquisition.
• Support increasing Lifetime Value by partnering with the Integrated Marketing team & promoting subscriber-focused programs.

What We’ll Love About You

• You think big and move fast— you’re always ahead of the curve, spotting trends before they peak and executing creative ideas with speed and precision.
• You’re a content visionary— you know what makes people stop scrolling and engage. You have a sharp eye for storytelling, aesthetics, and creating viral moments.
• You thrive on collaboration— you love working cross-functionally and rallying teams to bring bold ideas to life, from influencer activations to integrated brand campaigns.
• You’re both creative and data-savvy— you balance gut instinct with insights, leveraging analytics to optimize content performance and maximize impact.
• You’re passionate about fragrance, lifestyle & pop culture— you get the culture, the trends, and what excites fragrance consumers, especially in the Gen Z and millennial space.
• You bring fresh ideas and positive energy— you’re excited to build, experiment, and take social presence to the next level.

What You’ll Need to Have

• A deep understanding of social platforms (Instagram, TikTok, YouTube, etc.), their algorithms, and best practices.
• A proven track record of leading social media strategy for top-tier accounts, with measurable impact on engagement and revenue.
• A passion for content creation with a strong eye for visuals and storytelling; experience in social media content creation and willingness to be on camera are a plus.
• Strong leadership skills with experience managing high-performing teams and external resources.
• Ability to balance brand-building with KPI-driven social media marketing.
• Awareness of cultural trends, social media innovations, and internet moments.
• Experience with social media analytics tools (e.g., Google Analytics, Dash Hudson, Sprout Social, Hootsuite, or native platform analytics).

Salary: $140,000-$150,000 + 15% Bonus