Director of Social Media

Brand Operator LLC; Miami (FL); Hybrid; CAD 95,000 - 189,000; Full time

Job summary

Brand Operator is seeking a Director of Social Media to lead content strategy for a remote roster of sales leaders who publish short-form videos on Instagram and TikTok. You will coach clients to improve on-camera presence, craft platform-specific strategies, and oversee scripting and editing to ensure growth.

The role is a 1099 independent contractor with full-time hours, paying 6,000–12,000 USD per month, and operates entirely remotely from Canada with international client reach.

Qualifications

• At least one face-on-camera account you grew past 100,000 followers.
• 3+ years in short-form strategy, including 2+ years leading creators, editors or strategists.
• Native-level English and a strong presence on calls and on camera.

Responsibilities

• Coach clients on camera until they appear natural and confident.
• Build platform-specific Instagram and TikTok strategies and adapt to algorithm changes.
• Direct the scriptwriter and editors on hooks, ideas and quality.
• Track each client's growth weekly and own the numbers.

Skills

On-camera growth

Audience growth

Short-form strategy

Team leadership

Native English

Tools

Instagram

TikTok

Job description

Director of Social Media · Remote · 1099 independent contractor (full-time hours) · $6,000–$12,000 USD/month

About Brand Operator

Brand Operator builds personal brands for sales leaders and deploys custom systems that help them scale. We script, edit, and publish short-form content that turns sales leaders into the face of their market, then build the backend (funnels, calendars, lead tracking, DM automation) that handles the volume. Our clients have used this to recruit entire teams and grow to millions in monthly production. We're a fully remote team, headquartered in Miami.

The role

You’ll own content performance for our roster of sales leaders who post short-form video on Instagram and TikTok. When a client's videos stall, you find out why (the idea, the hook, or the person's delivery on camera) and you fix it. You'll run weekly 1:1 coaching calls, set separate strategies for Instagram and TikTok, and direct our scriptwriter and editing team so every client ships content that grows.

What you’ll do

• Coach clients on camera until they go from stiff and scripted to natural and confident
• Build platform-specific Instagram and TikTok strategies and adapt when the algorithms change
• Find winning formats and adapt them to each client's niche, with no overlap between clients
• Direct the scriptwriter and editors on hooks, ideas and quality
• Track every client's growth weekly and own the numbers

Must-haves

• You've grown real people who talk to camera (yourself or clients). Fan pages, meme pages, reposted clips and company brand pages don't count.
• At least one face-on-camera account you grew past 100,000 followers
• 3+ years in short-form strategy, including 2+ years leading creators, editors or strategists
• Native-level English and a strong presence on calls and on camera

How we hire

• The interview includes a live test: we show you a real client video that is underperforming, and you tell us why