Director of SEO & AEO

BizIQ - Smart Growth Marketing; United States; On-site; USD 140,000 - 190,000; Full time

Benefits offered by this job

Health benefits

PTO 15 days

401K

Parental leave

BizBucks rewards

Award-winning culture

Job summary

BizIQ - Smart Growth Marketing seeks an experienced Director of SEO and AEO to lead a team and shape client search strategies across traditional SEO, AEO, and AI-powered search. You will emphasize experimentation, measurable results, and hands-on leadership, mentoring ~15 team members and collaborating with Sales, Client Services, and Development to translate insights into scalable programs.

Your work will combine a strong analytical approach with strategic vision, staying ahead of evolving

Qualifications

• Deep understanding of traditional SEO, including local, organic, technical, content, and authority-building.
• Strong ability to develop hypotheses, run experiments, analyze results, and implement learnings.
• Hands-on leadership balancing strategy, data analysis, and team mentoring.
• Proficiency with analytics/SEO platforms (GA, GSC, Ahrefs, SEMrush, Moz) and turning data into action.
• Solid grasp of AI and emerging technologies shaping search and digital marketing.

Responsibilities

• Develop and evolve strategies across traditional SEO and emerging AEO, driving client visibility across search engines and AI-powered platforms.
• Drive measurable results on client campaigns and identify opportunities via experimentation and data analysis.
• Lead hands-on testing, build hypotheses, run experiments, and translate findings into scalable playbooks.
• Identify practical AI applications in SEO/AEO and evaluate new tools for performance and efficiency.
• Create training materials and resources for SEO Specialists, Sales, Client Services, and other teams.
• Lead a multidisciplinary SEO/AEO team (~15) and coach talent toward accountability and continuous improvement.
• Collaborate with Sales, Client Services, Design, Fulfillment, Development, and leadership to translate strategies into execution.

Skills

SEO Strategy

AEO

Leadership

Analytics

Experimentation

AI in SEO

Tools

Google Analytics

Search Console

Ahrefs

SEMrush

Moz

Job description

Description BizIQ is eager to welcome an experienced Director of SEO and AEO to lead our team and shape the future of search for our clients. You'll drive strategies across Search Engine Optimization, Answer Engine Optimization, and emerging AI-powered search, with a strong focus on experimentation, innovation, and measurable results. We're looking for a hands-on, data-driven leader who loves testing new ideas, developing teams, and staying ahead of the evolving search landscape.

Description BizIQ is eager to welcome an experienced Director of SEO and AEO to lead our team and shape the future of search for our clients. You'll drive strategies across Search Engine Optimization, Answer Engine Optimization, and emerging AI-powered search, with a strong focus on experimentation, innovation, and measurable results. We're looking for a hands-on, data-driven leader who loves testing new ideas, developing teams, and staying ahead of the evolving search landscape.

About The Company

At BizIQ, we help small businesses grow through innovative and affordable digital marketing solutions. We’ve helped more than 36,000 businesses strengthen their online presence, and our vision is to expand that impact to 150,000 businesses. As a Google Featured Partner, Inc. 5000 company, and A+ BBB-rated business, we’re proud of what we’ve built—and how we’ve built it. Our culture is guided by our core values: Growth Mindset, Results Oriented, Innovative, Inspirational, Accountable, and Transparency.

BizIQ is an AI-forward company that embraces new technology and encourages our teams to use AI to work smarter, move faster, and continuously improve.

Objectives & Responsibilities

• Develop and evolve strategies across traditional Search Engine Optimization (SEO) and emerging Answer Engine Optimization (AEO), helping clients gain visibility across search engines, AI-powered search, and answer platforms. Stay ahead of changing search behaviors and translate them into scalable strategies.
• Drive measurable results across client campaigns on Google Search and emerging AI-powered search and answer platforms.
• Dedicate significant time to hands-on experimentation, innovation, and testing to identify opportunities that improve client performance and results.
• Develop hypotheses, run experiments, analyze outcomes, and turn successful findings into repeatable strategies and playbooks across SEO, AEO, content, technical SEO, and AI-driven search.
• Identify and test practical applications of AI and emerging technologies within SEO and AEO. Evaluate new tools and approaches based on measurable results and their potential to improve performance, efficiency, scalability, and client outcomes.
• Create successful strategies, experiments, and industry developments into practical training, documentation, and resources for SEO Specialists, Sales, Client Services, and other teams across the organization.
• Lead and develop a multidisciplinary SEO and AEO Strategy of approximately 15 across content, links, strategy, and analytics. Coach team members and foster a culture of accountability, curiosity, continuous learning, and measurable improvement.
• Use analytics and performance data to identify opportunities, solve challenges, and guide strategic decisions. Turn successful experiments into scalable processes that can be implemented across a diverse client base.
• Partner closely with Sales, Client Services, Design, Fulfillment, Development, and other leaders to translate SEO and AEO strategies into effective execution and keep teams aligned as search evolves.

COMPETENCIES & RESPONSIBILIIES

• Deep understanding of traditional SEO, including local, organic, technical, content, and authority-building strategies, along with AEO, AI-powered search, and evolving search behavior.
• Demonstrated ability to develop hypotheses, run structured experiments, analyze results, and use findings to improve performance and test new strategies.
• Hands-on leadership style with the ability to balance high-level strategy, experimentation, data analysis, problem-solving, and team leadership.
• Strong command of analytics and SEO platforms such as Google Analytics, Search Console, Ahrefs, SEMrush, and Moz, with the ability to turn data into actionable strategies.
• Strong understanding of how AI and emerging technologies are changing search and digital marketing, with the ability to evaluate and apply new tools strategically.
• Ability to turn complex concepts, experiments, and technical findings into clear training, documentation, and playbooks for technical and non-technical audiences.
• Ability to turn successful tests and strategies into scalable processes across teams and a broad client portfolio.
• Proven ability to lead multidisciplinary teams, develop talent, establish accountability, and collaborate across SEO, Sales, Client Services, Development, and other functions.

Physical Requirements

• Prolonged periods working at a computer, including attending and presenting on camera during video calls
• Reasonable accommodations may be provided to enable individuals with disabilities to perform essential job functions.

Company Benefits & Perks

• Health Benefits: Four Medical plans (with Company HSA Contribution), MetLife Dental plans, Vision plan, Life Insurance, Disability Insurance and more
• Paid Time Off: 15 days of PTO accrued annually, 6 paid holidays, plus 4 floating holidays
• Retirement Savings: 401K
• Paid Parental leave: Inclusive and supportive parental leave policy
• Peer-to-peer Recognition: We call it BizBucks - a rewards program where you can receive weekly prizes Including Amazon gift cards or other prices.
• Award Winning Culture: A fun, energetic workplace, with a supportive atmosphere, no traveling required

COMMITMENT TO DIVERSITY

As an equal opportunity employer committed to a diverse and inclusive workplace, BizIQ values a staff reflective of our community. We hire talent at all levels, regardless of race, color, religion, age, national origin, gender, gender identity, sexual orientation, or disability. We actively foster inclusion within our company and in all interactions with clients, candidates, and partners.