Director of Sales | Playa Largo Resort & Spa

Playa Largo Autograph; Key Largo (FL); On-site; USD 90,000 - 150,000; Full time

Job summary

Playa Largo Resort & Spa in Key Largo, FL, is seeking a dynamic Director of Sales to lead the property’s sales strategy and drive revenue. The role requires building new accounts, managing the sales team, and aligning to hotel budgets while representing the brand across markets.

The ideal candidate has strong hospitality sales experience, budget acumen, and the ability to engage high-profile clients and partners.

Qualifications

• Minimum 5 years progressive sales experience, preferably in hospitality.
• Ability to communicate with guests, management, and coworkers to their understanding.
• High school graduate; college degree in hospitality management or business preferred.
• Bilingual English/Spanish a plus.
• Familiarity with local economy and market conditions.
• Working knowledge of hotel operations.
• Ability to read and interpret documents; prepare budgets and ensure cost controls.

Responsibilities

• Solicit and develop new accounts and promote the property.
• Generate top-line revenue and manage all aspects of the Sales Department.
• Achieve hotel financial goals and adhere to budgets.
• Ensure compliance with daily sales procedures and departmental policies.
• Attend trade shows and local events to support sales initiatives.

Skills

Sales experience

Bilingual English/Spanish

Budgeting

Sales tools

Education

High school diploma

Hospitality/business degree preferred

Tools

Sales & Marketing tools

Job description

Director of Sales | Playa Largo Resort & Spa

Key Largo, FL, United States (On-site)

Job Description

• Be available to work a flexible schedule, including weekends, holidays, and varied shifts, as required to meet the needs of the Company’s business operations.
• Focus on achievement of hotel financial goals / budget targets.
• Ensures compliance with and completion of all daily operational procedures by the Sales department.
• Maintain complete knowledge of and comply with all Shaner Hotels, franchise, and hotel/departmental policies and procedures, ensuring that Sales team is informed as well.
• Be knowledgeable and understanding of current customers and accounts, particularly those corporations, agencies, associations, tour operations, sports teams, and other groups or organizations who purchase hotel services.
• Determine and implement what additional business or market segments the hotel should pursue.
• Establish special packages or programs to boost occupancy during slow periods, and creating advertising through newspaper, direct mail, billboards, etc. in support of these programs.
• Attend trade shows, chamber of commerce or civic events, and other local organizations in support of hotel sales.
• Ensures communication with General Manager, all other Department Managers, and staff.
• Manages all aspects of employee performance to ensure productivity and a quality work environment.
• Maintains Sales Department’s annual budget.
• Other duties as assigned.

Responsibilities

The Director of Sales will be responsible for strategically soliciting and developing new accounts and successfully promoting the property. The Director of Sales is responsible for generating top line revenue and the management of all aspects of the Sales Department.

Qualifications

• Minimum 5 years progressive experience in sales, preferably in the hospitality industry.
• Ability to satisfactorily communicate with guests, management, and co-workers to their understanding.
• High school graduate or equivalent; college degree in hospitality management or business preferred.
• Bilingual English/Spanish a plus.
• Familiarity with the local economy and market conditions.
• Working knowledge of hotel operations.
• Ability to read and interpret documents such as safety rules, operating and maintenance instructions, and procedure manuals.
• Ability to write routine reports and correspondence.
• Ability to speak effectively before groups of customers or employees of organization.
• Ability to prepare budgets and ensure cost controls.
• Familiarity with Sales and Marketing tools.
• Ability to read and interpret documents, such as B.E.O.'s, safety rules, procedure manuals.
• Knowledge of organizing set up requirements from information on B.E.O.'s.
• Knowledge of local activities and attractions appropriate for clientele.

About the Team

Shaner Hotels has an exceptional opportunity at the award-winning Playa Largo Resort & Spa, Autograph Collection, located in the breathtaking Florida Keys. This premier luxury waterfront resort offers an unforgettable guest experience and an outstanding workplace for hospitality professionals seeking to grow their careers.

Our 175-room resort features elegantly appointed guest rooms and suites, 10 private bungalows, an exclusive three-bedroom beach house, a private marina with boat ramp, a full-service spa and salon, fitness center, sports courts, and beautifully landscaped event spaces, including a grand ballroom, private courtyard, and picturesque wedding lawn.

As one of the Florida Keys' premier event destinations, Playa Largo hosts everything from luxury weddings and social celebrations to corporate meetings and conferences. Guests also enjoy an exceptional culinary experience with four distinctive restaurants and bars, including an upscale steakhouse, fresh seafood restaurant, ceviche and sushi bar, pool and beach bar, sunset terrace, in-room dining, and a full-service banquet and catering operation.

If you're passionate about luxury hospitality and delivering world-class guest experiences, Playa Largo Resort & Spa offers an outstanding opportunity to build your career with Shaner Hotels. Join an award-winning team dedicated to excellence, innovation, and creating unforgettable experiences in one of the most beautiful destinations in the world.

About Us

Shaner Hotels is one of the hospitality industry's leading award-winning hotel owner-operators and management companies. Our growing portfolio includes more than 70 full-service, select-service, extended-stay, and resort properties, representing over 8,000 guest rooms across 14 states and three countries.

We proudly partner with many of the world's most recognized hospitality brands, as well as distinctive independent hotels, delivering exceptional guest experiences and operational excellence across every property.

Beyond hotel management, Shaner Hotels provides a comprehensive range of hospitality services for investors, hotel owners, and brand partners, including hotel development, design and construction, revenue management, e-commerce, sales and marketing, human resources, accounting, and operational support.

Whether you're joining one of our hotels or our corporate team, you'll become part of an organization committed to innovation, professional growth, and delivering outstanding hospitality. At Shaner Hotels, we invest in our people and provide opportunities to build rewarding careers across every area of the hospitality industry.

Job Info

• Job Identification 236869
• Posting Date 09/29/2026, 05:2 PM
• Locations 97450 Overseas Hwy, Key Largo, FL, 33037, US (On-site)