Director of Sales Operations

J Recruiting Services; Sturtevant (WI); Hybrid; USD 100,000 - 150,000; Full time

Job summary

Confidential Distribution & Retail Organization in Sturtevant, WI, is seeking a Director of Sales Operations to act as a hands‑on analytics partner to the CRO and leadership. You will blend Excel modelling with CRM optimization, turning data into actionable insights that drive sales execution across multi-location channels.

The role requires building performance dashboards, leading forecasting, and guiding incentive design, while collaborating across Sales, Finance, Marketing, IT, and HR to

Qualifications

• 7+ years in Sales Operations, Revenue Operations or related analytics.
• Proven ability to build dashboards, forecasts, and performance models.
• Strong Excel skills and experience with CRM reporting and data governance.
• Experience supporting multi-location or distributed sales teams is a plus.

Responsibilities

• Build, own, and maintain dashboards, KPIs, and reporting across revenue and seller productivity.
• Lead sales forecasting, variance analysis, and risk/opportunity identification.
• Improve CRM workflows and data quality; drive adoption and governance.
• Partner with Sales, Finance, Marketing, IT, and HR on initiatives.
• Support sales planning, targets, quotas, and capacity considerations.
• Design and evaluate incentive programs and performance management.

Skills

Excel proficiency

Forecasting & analytics

CRM analytics

Data governance

Tools

Salesforce

HubSpot

Job description

Confidential Distribution & Retail Organization | Sturtevant, WI | Hybrid

About the Opportunity

We are partnering with a growing distribution and retail organization that is bringing together established regional businesses to build a larger, more integrated platform.

As the organization grows, there is an opportunity to strengthen the systems, processes, reporting, and operating routines that support a multi-location, multi-channel sales organization. This role will play a key part in building that commercial infrastructure and helping leadership turn data into better decisions and stronger sales execution.

The Role

The Director of Sales Operations will serve as a hands‑on operational and analytical partner to the Chief Revenue Officer and commercial leadership team.

This is a true player‑coach role for someone who enjoys doing the work — not simply directing it. The ideal candidate can move comfortably between building an Excel model, analyzing sales performance, improving a CRM workflow, presenting recommendations to leadership, and working directly with sales teams to implement change.

The role will have ownership across sales analytics and forecasting, performance management, CRM and data governance, sales planning, commercial improvement initiatives, and incentive compensation.

Key Responsibilities

• Build and own dashboards, reporting, and KPIs across revenue, margin, pipeline, customer performance, and seller productivity
• Establish consistent sales reporting and a reliable "single source of truth" for leadership
• Lead sales forecasting, variance analysis, and identification of risks and growth opportunities
• Analyze customer, product, channel, territory, and seller performance to identify opportunities for improvement
• Support sales planning, including targets, quotas, territories, account assignments, and capacity planning
• Improve CRM processes, workflows, reporting, data quality, and user adoption
• Partner with sales leaders to establish stronger performance management and accountability routines
• Lead sales improvement projects from analysis and recommendation through implementation
• Partner cross-functionally with Sales, Finance, Marketing, Operations, Supply Chain, IT, and HR
• Support sales incentive design, modeling, administration, and ongoing effectiveness

What Success Looks Like

• Leadership has a clear, trusted view of sales performance
• Sales teams operate with stronger targets, accountability, forecasting, and performance routines
• CRM adoption and data quality improve significantly
• Reporting and sales processes become more consistent and scalable
• Analysis leads to action — improving forecast accuracy, seller productivity, pipeline conversion, and profitable growth

Experience

• 7+ years of progressive experience in Sales Operations, Revenue Operations, commercial analytics, sales strategy, or a related analytical/operational role
• Experience within distribution, manufacturing, durable goods, building products, appliances, electronics, or another technically oriented sales environment
• Strong experience building and interpreting sales analyses, dashboards, forecasts, and performance models
• Advanced Microsoft Excel skills
• Working knowledge of CRM platforms such as Salesforce or HubSpot, including reporting, process design, and data governance
• Experience supporting a multi-location or distributed sales organization preferred
• Experience in a high-growth, private equity-backed, transformation, or integration environment is a plus

What Matters Most

• Hands‑on, "do‑er" mentality
• Strong commercial mindset — able to understand what the data means for the business, not simply produce reports
• Ability to translate complex analysis into practical recommendations and action
• Strong Excel and analytical capabilities
• Comfort improving CRM processes and working with imperfect data
• Ability to build credibility with both executives and field sales teams
• Structured problem solver who can bring clarity to ambiguity
• High ownership, curiosity, and attention to detail

Why This Role

• Opportunity to help build and shape a Sales Operations function
• Direct partnership with the Chief Revenue Officer and commercial leadership
• Significant ownership over sales analytics, systems, processes, and performance management
• Hands‑on role where you will both identify opportunities and implement solutions
• Opportunity to make a measurable impact within a growing, evolving organization