Director of Sales & Marketing

Rose Senior Living Carmel; Northbrook (IL); On-site; USD 77,000 - 94,000; Full time

Benefits offered by this job

Commission-based earnings

Performance-based bonus opportunity

Job summary

The Lodge of Northbrook, a nonprofit senior living community in Northbrook, IL, seeks a dynamic Director of Sales & Marketing to lead occupancy growth and raise community awareness. You will craft and execute strategic sales plans, nurture referral sources, and guide prospects through the move-in process to achieve occupancy targets.

Ideal candidates bring 3+ years in sales/marketing, strong relationship-building, and experience with Salesforce and digital marketing.

Qualifications

• Bachelor's degree in Business, Marketing, Communications, or related field.
• 3+ years in sales and marketing with proven results.
• Senior living or healthcare/hospitality experience preferred.
• Strong relationship-building, networking, and communication skills.
• Familiarity with Salesforce and digital marketing strategies.
• Proficient in Microsoft Office.

Responsibilities

• Lead occupancy growth by developing and executing sales strategies.
• Conduct personalized tours and create strong first impressions.
• Build and maintain a pipeline of residents, families, and referrals.
• Manage the sales process from inquiry through move-in.
• Follow up with prospects and referral partners.
• Track occupancy, lead generation, and conversion metrics.
• Maintain accurate prospect data in Salesforce.

Skills

Relationship-building

Networking

Presentation skills

Communication skills

Sales pipeline management

Lead generation

CRM familiarity

Microsoft Office

Education

Bachelor's degree in Business, Marketing, Communications, or related field

Tools

Salesforce

Job description

$85,000 Base Salary + highly competitive commission structure, and Additional Bonus Opportunity

Lead Growth. Build Relationships. Make a Difference.

The Lodge of Northbrook is seeking a dynamic and results-driven Director of Sales & Marketing to lead occupancy growth and enhance awareness of our community throughout the North Shore.

This highly visible leadership role is ideal for a sales professional who enjoys building relationships, creating meaningful connections, and helping older adults make one of life's most important decisions. You will develop and execute sales and marketing strategies, cultivate referral relationships, guide prospective residents through the sales process, and drive occupancy results.

Why This Opportunity Is Different

The Lodge of Northbrook is a nonprofit entrance fee Independent Living community with 161 apartment homes.

Our compensation program includes a highly competitive commission structurealong with additional bonus opportunity tied to occupancy and performance goals. This creates significant earning potential for a motivated and successful sales professional.

About The Lodge of Northbrook

Located in beautiful Northbrook, Illinois, The Lodge of Northbrook is a nonprofit senior living community dedicated to helping older adults thrive. Residents enjoy an active lifestyle, engaging programs, quality amenities, and a strong sense of community.

We focus on providing exceptional service while maintaining a welcoming, supportive environment for residents, families, team members, and guests.

What You'll Do

Lead Occupancy Growth

• Develop and execute sales strategies to achieve occupancy and revenue goals.
• Conduct personalized community tours and create exceptional first impressions.
• Build and maintain a strong pipeline of prospective residents, families, and referral sources.
• Manage the sales process from inquiry through move-in.
• Follow up consistently with prospects and referral partners.
• Track performance metrics including occupancy, lead generation, and conversion rates.
• Maintain accurate prospect data and follow-up activities within Salesforce.

Drive Marketing & Community Outreach

• Create and implement local marketing plans that support occupancy goals.
• Partner with corporate marketing and agency teams on advertising and promotional campaigns.
• Manage digital and print marketing efforts, including website content and online presence.
• Plan and host community events, educational seminars, open houses, and networking opportunities.
• Develop relationships with healthcare providers, financial planners, attorneys, senior service organizations, and local businesses.
• Represent The Lodge at community events and professional networking opportunities.
• Supervise and support marketing department staff.
• Oversee departmental workflow and ensure timely completion of sales and marketing initiatives.
• Partner closely with the Executive Director and community leadership team.
• Collaborate with corporate sales and marketing resources to implement best practices.
• Provide market intelligence and competitive positioning.
• Prepare and present sales and marketing reports.
• Maintain compliance with all applicable laws, regulations, and ethical sales practices.
• Support resident satisfaction and a culture of exceptional customer service.
• Represent The Lodge with professionalism and integrity.

What You'll Bring

• Bachelor's degree in Business, Marketing, Communications, or a related field preferred.
• Three or more years of successful sales and marketing experience.
• Senior living experience preferred, but candidates from healthcare and hospitality, are encouraged to apply.
• Demonstrated success achieving and exceeding sales goals.
• Strong relationship-building, networking, presentation, and communication skills.
• Experience with CRM systems; Salesforce experience preferred.
• Knowledge of digital marketing, lead generation, and sales pipeline management.
• Proficiency in Microsoft Office applications.

Why Join the Lodge?

• Established nonprofit organization with a strong reputation in the North Shore market
• Meaningful work helping older adults and their families
• Collaborative leadership team and supportive work environment
• Highly competitive commission structure
• Additional occupancy and performance-based bonus opportunity
• Opportunity to make a direct impact on occupancy and community growth

Benefits Include

• Medical Insurance
• Vision Insurance
• Short-Term Disability Insurance
• Employer-Paid Life Insurance
• Employer-Paid Long-Term Disability Insurance
• 401(k) with Company Match
• Paid Time Off
• Employee Assistance Program
• Employee Appreciation Programs
• Discounted Employee Meals

If you are a relationship-focused sales professional who enjoys helping people, building community connections, and driving results, we'd love to hear from you.

The Lodge of Northbrook is an Equal Opportunity Employer.