Director of Sales - Maravilla Scottsdale

Senior Resource Group, LLC; Scottsdale (AZ); On-site; USD 80,000 - 90,000; Full time

Benefits offered by this job

PTO

401(k) match

Discounted meals

Referral bonuses

Paid training

Job summary

Senior Resource Group in Scottsdale, AZ is seeking a Director of Sales to drive occupancy growth in senior living communities. You will lead personalized tours, manage leads, and coordinate events in collaboration with the community team.

The ideal candidate has 5–7 years in a senior sales role, strong relationship-building, and experience with CRM tools; the role offers competitive pay and benefits including PTO, retirement plan, and performance incentives.

Qualifications

• 5–7 years of experience in a similar sales role.
• Experience in hospitality, real estate, or healthcare with seniors is preferred.
• Proven ability to drive occupancy growth and manage relationships.

Responsibilities

• Drive occupancy growth through strategic sales planning, execution, and analysis.
• Lead in-person tours and coordinate events with community teams.
• Monitor CRM metrics and lead follow-up to achieve targets.
• Perform weekly outreach including home visits and video messaging.
• Maintain scheduling and conversion targets to maximize move-ins.

Skills

Lead generation

Follow-up

CRM usage

Video outreach

Education

College coursework preferred

Tools

Yardi

OneDay

Job description

Director of Sales - Maravilla Scottsdale

• Full-time


• Compensation: USD 80,000 - USD 90,000 - yearly

Annual Salary Range: $80,000 - $90,000 / year

Why You'll Love Working Here

We invest in our team members with competitive pay, paid training, career growth opportunities, PTO, a 401(k) with company match, discounted meals, referral bonuses, and benefits that support your success both on and off the job.

For over 37 years,Senior Resource Group-SRGhas been an innovator in the development and operation of senior living communities across the USA. Our experience and passion has helped us win many awards for innovative community design, excellent service and exceptional care.

The Director of Sales drives occupancy growth by building meaningful relationships with prospective residents by demonstrating how community living enhances overall well-being. Lead personalized tours, execute strategic follow-ups, conduct home visits, and coordinate events—all in close collaboration with the community team to deliver an exceptional and engaging experience.

Lead Generation & Follow-Up

• Respond to all inbound inquiries (phone, email, web) within two hours to maximize speed-to-lead.


• Proactively generate and cultivate leads through a minimum of three home visits per week.


• Execute time-sensitive follow-up using Customer Relationship Manager (CSM) tools, maintaining at least 15 prospect connections daily.


• Utilize the OneDay platform to send a minimum of five personalized videos weekly to prospects or their families.

Tours

• Schedule and lead in-person community tours aligned with your weekly move-in goals, ensuring most tours occur on your scheduled workdays.


• Customize each tour using the company's Tour Planning in collaboration with department heads during stand-up meetings. Incorporate a personalized "One Extra" that reflects the prospect's interest and showcases our unique value within senior living.

Sales Strategy & Reporting

• Drive occupancy and revenue goals through strategic sales planning, execution, and analysis of Yardi reports.


• Monitor key performance metrics in the CRM, including lead conversion, speed-to-lead, and activity dashboards.


• Participate in weekly meetings with the Executive Director and Sales department to align priorities and action plans for achieving results.


• Achieve five monthly move-ins (one per week) or meet net occupancy goals for the assigned community.


• Conduct three home visits weekly and maintain a minimum of 15 daily prospect connections.


• Send five personalized OneDay videos each week.


• Maintain a minimum 50% inquiry-to-visit and 25% visit-to-move-in conversion rate.

Schedule

• This position is either a Tuesday-Saturday or Sunday-Thursday position, depending on current schedules at the community

Perform other duties as assigned

Education and Experience

• Two to four years of college coursework preferred.


• Proven work experience with five to seven years of experience in a similar role.


• Demonstrated success in hospitality, real estate, or healthcare industries, with a preference for experience working with seniors.


• All your information will be kept confidential according to EEO guidelines.

Senior Resource Group is an equal employment opportunity employer. We do not discriminate against any applicant or employee based on race, color, sex, sexual orientation, gender identity,religion, national origin, age (40 and over), disability, military status, genetic information or any other basis protected by applicable federal, state, or local laws, and we prohibit harassment of applicants or employees based on any of these protected categories. We comply with all applicable federal, state and local laws, including but not to limited, respecting consideration of unemployment status in making hiring decisions. Completing an application does not guarantee that you will be offered a position.

Note to Applicants: Smoking is prohibited in all indoor areas of Senior Resource Group unless designated smoking areas have been established by a particular office in accordance with applicable state and local law.

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