Director of Sales [Full-Time]

SAN-Antonio-Zoo; San Antonio (TX); On-site; USD 120,000 - 180,000; Full time

Job summary

San Antonio Zoo in San Antonio, Texas seeks a Director of Sales to provide strategic leadership and grow revenue through group admissions, private events, and partnerships. You will lead a Sales team, develop new business, and manage client relationships to maximize visitation and profitability.

The role oversees all group sales activities, collaborates with internal departments, and guides budgeting, forecasting, and CRM processes to ensure precise, efficient operations and exceptional guest

Qualifications

• Bachelor's degree in business administration, hospitality management, marketing, or related field; equivalent experience acceptable.
• Minimum of five (5) years of progressive sales experience, including three (3) years in a leadership or supervisory role.
• Proven leadership skills to develop sales strategies, drive revenue growth, and manage high-performing teams.
• Excellent verbal and written communication, negotiation, and relationship-building skills.
• Strong financial and analytical skills, including budgeting, forecasting, and sales performance reporting.
• Experience in group sales, corporate accounts, venue rentals, or hospitality sales preferred.
• Flexibility to work weekends, holidays, and occasional evenings as business needs require.

Responsibilities

• Provide strategic leadership in driving revenue growth through group admissions, private events, and other sales opportunities.
• Develop new business and strengthen client relationships to increase group visitation and revenue.
• Oversee all aspects of group sales, including business development, account management, event coordination, and financial performance.
• Lead, coach, and develop the Sales Representative team and monitor performance.
• Collaborate with internal departments, clients, and community partners to drive sales growth and guest experiences.
• Manage sales budgets, revenue forecasts, pricing strategies, and performance metrics.
• Ensure sales processes, contracts, reservations, CRM management, and financial transactions are accurate and efficient.

Skills

Leadership

Strategic planning

Negotiation

CRM

Budgeting

Team development

Sales strategy

Relationship building

Education

Bachelor's degree in business administration, hospitality management, marketing, or related field

Tools

CRM systems

Microsoft Office

Job description

If you are unable to complete this application due to a disability, contact this employer to ask for an accommodation or an alternative application process.

Director of Sales [Full-Time]

2 days ago Requisition ID: 1225

Director of Sales

Collaborate with a passionate Zoo Crew in San Antonio
Choosing where to grow your career has a major impact on your professional and personal life, so it's equally important you know that the place you choose to work at will support and guide you. With a diversity of passionate people, San Antonio Zoo is a place where you can collaborate with others securing a future for wildlife.

The Impact You'll Make in this Role

Put your talents to work helping preserve a future for wildlife while supporting San Antonio Zoo, one of the community's most beloved destinations! As Director of Sales, you will provide strategic leadership in driving revenue growth through group admissions, private events, and other sales opportunities. You will develop new business, strengthen client relationships, and implement strategies that increase group visitation and maximize revenue.

This position oversees all aspects of group sales, including business development, account management, event coordination, and financial performance. You will lead, coach, and develop the Sales Representative team, establish sales goals and incentive programs, and monitor performance to ensure departmental success.

Working collaboratively with internal departments, clients, and community partners, you will drive sales growth, deliver exceptional guest experiences, and contribute to San Antonio Zoo's financial success and mission to secure a future for wildlife.

As a Director of Sales, you will have the opportunity to tap into your curiosity and collaborate with some of the most innovative and diverse people in San Antonio. Here, you will make an impact by:

• Drive Revenue Growth: Develop and execute sales strategies that achieve or exceed annual revenue goals through group admissions, corporate ticket programs, venue rentals, private events, and additional revenue opportunities.
• Lead and Develop the Sales Team: Establish clear performance expectations, sales targets, and incentive programs while coaching, motivating, and holding team members accountable for achieving results.
• Expand Business Development: Identify new markets, cultivate strategic partnerships, secure new accounts, and strengthen relationships with corporate clients, tourism partners, schools, and community organizations.
• Maximize Sales Performance and Profitability: Manage sales budgets, revenue forecasts, pricing strategies, and performance metrics to increase revenue, control expenses, and maximize profitability.
• Grow Customer Relationships and Repeat Business: Strengthen key accounts, improve customer retention, and identify upselling and cross-selling opportunities that increase visitation and revenue per guest.
• Ensure Sales Operational Excellence: Oversee sales processes, contracts, reservations, CRM management, reporting, and financial transactions to ensure accuracy, efficiency, and accountability.
• Deliver Exceptional Group and Event Experiences: Collaborate with internal departments to ensure successful group visits, venue rentals, and private events that exceed client expectations and generate repeat business.
• Support Organizational Growth and Strategic Priorities: Collaborate with Marketing and organizational leadership to develop new sales initiatives, strengthen San Antonio Zoo's market position, and support its mission and long-term financial success.

Primary KPIs:

• KPI Measurement Revenue Growth: Achieve or exceed annual sales revenue budget
• New Business Development: Increase new accounts, partnerships, and group bookings
• Sales Team Performance: Achieve individual and departmental sales targets
• Profitability: Improve revenue per guest and maintain profitable pricing
• Customer Retention: Increase repeat bookings and corporate account renewals

Your Skills and Expertise

To set you up for success in this role from day one, the San Antonio Zoo recommends the following skills/qualifications:

• Bachelor's degree in business administration, hospitality management, marketing, or related field preferred; equivalent experience is acceptable.
• Minimum of five (5) years of progressive sales experience, including three (3)years in a leadership or supervisory role.
• Proven leadership skills with the ability to develop sales strategies, drive revenue growth, and manage high-performing teams.
• Excellent verbal and written communication, negotiation, and relationship-building skills. Strong business acumen, strategic thinking, organizational skills, and ability to manage multiple priorities.
• Demonstrated success in business development, client relations, and achieving sales and revenue goals.
• Strong financial and analytical skills, including budgeting, forecasting, and sales performance reporting.
• Proficiency in Microsoft Office applications and customer relationship management (CRM) systems.
• Experience in group sales, corporate accounts, venue rentals, special events, or hospitality sales preferred.
• Flexibility to work weekends, holidays, and occasional evenings as business needs require.

San Antonio Zoo is an equal opportunity employer. San Antonio Zoo will not discriminate against any applicant for employment on the basis of race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, or veteran status.