Director of Sales - Full Service

Wright Investments, Inc; New York (NY); On-site; USD 75,000 - 85,000; Full time

Job summary

A leading hotel group seeks a Director of Sales to set strategic direction and boost revenue across leisure and group markets. This role requires strong leadership and sales skills, with a focus on partnership building and market development in a prestigious destination.

Benefits

Competitive compensation package including performance bonus

Full health benefits, PTO, and 401(k)

Creative and accountable leadership team

Qualifications

• 3-5 years in hotel sales, preferably in a resort or boutique setting.
• Experience with motorcoach operators and travel planners.
• Familiarity with Marriott systems and strong relationship-building skills.

Responsibilities

• Lead sales efforts across various segments including group and corporate.
• Develop sales strategies for motorcoach and travel wholesaler markets.
• Collaborate with marketing for event planning and execution.

Skills

Strategic thinking

Relationship-building

Communication skills

Presentation skills

Education

3–5 years of hotel sales experience

Experience in resort/destination environments

Tools

Marriott sales systems

Job description

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Base pay range

$75,000.00/yr - $85,000.00/yr

Job Title: Director of Sales

Location: Grand Adirondack Hotel, Tribute Portfolio – Lake Placid, NY

Company: Wright Investments, Inc.

About The Grand Adirondack

Located on Main Street in downtown Lake Placid, the Grand Adirondack Hotel is a modern boutique hotel with deep roots in Adirondack tradition. A proud member of Marriott’s Tribute Portfolio, the hotel features elevated accommodations and an exciting culinary lineup, including Marcy Restaurant, Marcy Bar, and the seasonal rooftop venue Cloudsplitter. As a year-round destination, the property is ideally positioned to capture leisure, group, and tour & travel demand from across the Northeast and beyond.

Position Summary

We are seeking a strategic and hands-on Director of Sales to lead the hotel’s commercial strategy and drive business across group, leisure, and tour segments. This position plays a vital role in positioning the hotel within the destination market and converting demand into sustainable revenue.

The ideal candidate brings experience in resort/destination sales, understands the tour & travel and group motorcoach markets, and thrives in building partnerships that convert to bookings. This is a leadership-level position for someone who can work both independently and collaboratively, with access to above-property sales and revenue support.

Key Responsibilities

Sales Strategy & Market Development

• Lead sales efforts across group, corporate, government, and leisure segments, with a particular focus on tour operators and seasonal travel demand.
• Develop and execute a sales plan that includes motorcoach, travel wholesaler, and group tour strategies.
• Build local and regional partnerships with tourism boards, sports teams, associations, and event organizers.
• Represent the hotel at trade shows, FAM tours, and industry events.
  
  
  

Revenue Management & Forecasting

• Maintain and deliver accurate forecasts by segment and ensure alignment with revenue strategies.
• Collaborate closely with the Revenue Management team to identify need periods and adjust tactics accordingly.
• Monitor pacing and adjust group and transient strategy to maximize room and F&B revenue.
  
  
  

Event & Catering Sales Support

• Support food & beverage revenue through group events, meetings, and catering sales opportunities.
• Assist with the planning and execution of events, including pre-event coordination and client engagement.
• Participate in tastings, site visits, and proposal development.
  
  
  

Team Leadership & Collaboration

• Provide clear direction and leadership to the on-property sales coordinator and collaborate with the marketing and F&B teams.
• Participate in weekly commercial strategy meetings and actively contribute to overall hotel success.
• Maintain strong communication with above-property sales, revenue, and marketing support teams.
  
  
  

Qualifications

• 3–5 years of hotel sales experience, preferably in a resort, boutique, or destination environment.
• Proven track record in group sales, tour & travel, or event-driven revenue.
• Experience working with motorcoach operators, travel planners, or third-party wholesalers is highly desirable.
• Familiarity with Marriott sales systems (e.g., CI/TY, OneSource) and Tribute Portfolio brand standards is a plus.
• Strong relationship-building, communication, and presentation skills.
• Self-starter with the ability to work independently and adapt quickly to changing business needs.
  
  
  

Why Join Us?

• Make a lasting impact on a flagship hotel in one of the Northeast’s top resort markets.
• Work with a leadership team that values creativity, accountability, and strategic thinking.
• Enjoy the autonomy to shape sales strategy, with support from a connected and collaborative corporate team.
• Competitive compensation package including base salary, performance bonus, full health benefits, PTO, and 401(k).

Seniority level

• Seniority level

  Director

Employment type

• Employment type

  Full-time

Job function

• Job function

  Sales and Business Development

• Industries

  Hospitality

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