Director of Sales- Element- Opelika, AL

Element by Westin, Opelika AL; Opelika (AL); On-site; USD 90,000 - 135,000; Full time

Benefits offered by this job

Health insurance

Dental

Vision

Life Insurance

LTD

Simple IRA

EAP

Wellness program

Job summary

Auburn Hospitality in Opelika, AL seeks an experienced Director of Sales to lead revenue growth across key properties. You will set strategy for group and volume transient segments and oversee sales and marketing initiatives.

The ideal candidate has 3–5 years in a Director of Sales role in hospitality, with multi-property oversight, strong communication, and ability to work with ownership groups. This on-site role offers a competitive salary with bonus opportunities and substantial benefits.

Qualifications

• 3–5 years as Director of Sales in hospitality.
• Experience with multi-property sales leadership.
• Experience communicating with ownership groups.

Responsibilities

• Lead revenue strategy for key hotel segments.
• Monitor market trends and competitor activity.
• Develop marketing communications plans.
• Manage sales and marketing budget.
• Coordinate travel schedules and client meetings.

Skills

Team leadership

Strategic planning

Market analysis

Communication

Tools

DELPHI

STS

PMS systems

MS Office

Job description

Ready to Lead Sales and Drive Revenue Growth?As we continue to expand, Auburn Hospitality is seeking an experienced Director of Sales to lead the sales strategy for our key market properties. If you are a results-driven sales leader who thrives on building relationships, analyzing market trends, and exceeding revenue goals, this is the perfect opportunity to make a real impact in a growing hospitality organization.OVERVIEWThe Director of Sales is responsible for developing and executing top-line revenue strategies for key hotel segments, including group and volume transient markets, while overseeing sales synergies across assigned properties. This role requires staying ahead of market trends, analyzing competitive landscapes, and ensuring that revenue and market share targets are met or exceeded. The Director of Sales also manages marketing communications initiatives to position the hotel effectively and oversees the sales and marketing budget to support revenue goals.KEY RESPONSIBILITIESLead and drive revenue for group, volume transient, and other key sales segments for the primary hotel.Monitor market trends, market share, and competitor activity to identify opportunities and threats.Develop and implement marketing communications plans to position the hotel in the market.Manage the sales and marketing budget to support revenue objectives.Act as the hotel’s voice of the customer and communicate key issues at all organizational levels.Analyze Smith Travel Research (STR) data, P&L statements, sales forecasts, group pace, and other reporting tools to inform strategy.Conduct competitive set reviews, SWOT analyses, and monitor new supply in the market.Develop and implement key segment strategies, manage key accounts, and identify new business opportunities.Design effective sales deployment plans and market assignments.Establish sales goals to achieve budget and market share targets.Manage group pace measurement and set production goals.Coordinate sales activities, including travel schedules and client meetings.QUALIFICATIONSMinimum 3–5 years as a Director of Sales, preferably with hotel experience in IHG, Marriott, Hilton, or Wyndham brands.Experience overseeing sales for multiple properties preferred.Experience communicating with ownership groups and asset management.Proficient in sales automation systems (DELPHI, STS, or equivalent) and PMS systems.Strong understanding of all market segments and distribution channels, with the ability to develop strategic plans.Excellent communication, presentation, and interpersonal skills.Team-oriented with the ability to multitask and prioritize departmental functions.Proficient in MS Office (Word, Excel, PowerPoint).WHAT WE OFFERWe offer a competitive salary, bonus structure, and benefits package including:Health, dental, and vision coverage (BCBS of AL)Employer-paid Life, AD&D, and LTD coverageSimple IRA plan with company matchEmployee Assistance Program (EAP)Wellness programAuburn Hospitality is an equal opportunity employer participating in the eVerify program. All applicants will be considered without regard to race, color, national origin, religion, sex, sexual orientation, gender identity, gender expression, pregnancy, age, disability, protected veteran status, genetic information, or any other classification protected by law.