Director of Sales and Marketing (Full-Time) - Carolina Reserve of Hendersonville

Navion Senior Living; Hendersonville (NC); On-site; USD 63,000 - 80,000; Full time

Job summary

Navion Senior Living is looking for a Director of Sales and Marketing for its Carolina Reserve of Hendersonville. The role includes developing sales strategies, managing budgets, and fostering community relations to enhance occupancy rates. Ideal candidates will showcase proven sales success and excellent communication skills.

Benefits

Health Care Plan (Medical, Dental & Vision)

Retirement Plan (401k)

PTO for full-time positions

Short & Long Term Disability Insurance

Life Insurance

Career Advancement Opportunities

Qualifications

• Proven sales executive experience, meeting or exceeding targets.
• Ability to drive the sales process from inquiry to close.
• Excellent communication and negotiation skills.

Responsibilities

• Develop and implement comprehensive sales strategies to drive occupancy success.
• Monitor and maintain budget while planning marketing activities and events.
• Collaborate with team members to meet monthly sales activity standards.

Skills

Listening

Negotiation

Presentation

Verbal Communication

Written Communication

Job description

Director of Sales and Marketing (Full-Time) - Carolina Reserve of Hendersonville

Director of Sales and Marketing (Full-Time) - Carolina Reserve of Hendersonville

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Carolina Reserve of Hendersonville is seeking a high-performing Senior Living Sales & Marketing Director. You will be responsible for leading all sales and marketing activity, including but not limited to community engagement, referral source outreach, lead generation, fielding inquiries, leading tours, and closing. The objective of the Senior Living Sales & Marketing Director is to support prospective residents and their family members as they evaluate senior care options and to help them to understand that Navion is the best senior housing option for them. Sales director duties will include hitting annual targets, building relationships and understanding customer trends.

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Responsibilities

Develop and implement comprehensive sales strategies to drive occupancy success.

Establish a method of monitoring expected outcomes and effectiveness of marketing and sales programs.

Plan and implement marketing activities and events.

Monitor and maintain budget.

Collaborate with ED and RSDM to determine advertising needs and implements.

Meet all monthly sales activity standards including follow up calls, professional sales calls, event planning and monthly lead bank mailings.

Meet the community’s move-in and census goals each month or identify barriers for meeting the goals.

Respond and follow-up to inquiries in a positive and timely manner.

Develop a strong network of professional and agency referral sources.

Host and attend community events and develop positive community relations.

Research and maintain information on local competition including rates, specials, services, etc.

Implement and monitor a move-in system to ensure all resident records are complete prior to admission.

Maintain new residents and inquiries in the Move-In database.

Prepare and distribute mailings to prospective and current residents.

Provide required information and communicate effectively with other team members about move-in activity and resident/family needs.

Complete weekly and quarterly census reports.

Select and order promotional supplies while staying within the budget.

Schedule presentations with prospective residents and families, ensuring that presentations are effective and accurate.

Support DCS/RCC or designee in the assessment process to determine eligibility for resident occupancy

Requirements

Proven sales executive experience, meeting or exceeding target

Proven ability to drive the sales process from inquiry to close

Proven ability to articulate the distinct aspects of Navion Senior Solutions offerings

Ability to position Navion against competitors

Ability to work well with others and promote a team environment.

Excellent listening, negotiation and presentation skills

Excellent verbal and written communications skills

Benefits

Health Care Plan (Medical, Dental & Vision)

Retirement Plan (401k)

PTO for full time positions

Short & Long Term Disability Insurance

Life Insurance

Career Advancement Opportunities

#NHI

Seniority level

• Seniority level

  Director

Employment type

• Employment type

  Full-time

Job function

• Job function

  Sales and Business Development

• Industries

  Business Consulting and Services and Advertising Services

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