Director of Sales and Marketing, Senior Living

Artis-Senior-Livin; Lexington (MA); On-site; USD 77,000 - 94,000; Full time

Benefits offered by this job

Medical coverage

Dental coverage

Vision coverage

Paid holidays

PTO 3 weeks

401k match

Tuition reimbursement

Job summary

Artis Senior Living is seeking a Director of Sales & Marketing to lead external and internal sales efforts, build referral networks, and drive occupancy across our communities in Massachusetts. The role combines strategy, relationship-building, and hands-on marketing leadership to deliver personalized experiences for residents and families.

The position requires a bachelor-level education, 3+ years in senior living sales, CRM proficiency, and regular local travel.

Qualifications

• Associate’s degree or higher in healthcare administration, marketing, public relations, or business management.
• Minimum 3 years sales experience within senior living environments.
• Familiarity with state law and regulations surrounding senior housing and assisted living.
• Ability to develop, organize and implement creative marketing strategies.
• Strong professional relationships with residents, families and vendors.
• Willingness to travel within the local market; occasional non-local travel.

Responsibilities

• Drive external and internal sales to meet community occupancy goals.
• Create and implement a sales plan supporting market diversification.
• Conduct community tours for prospective residents and families; follow up on leads.
• Develop referral relationships with providers and vendors to maximize occupancy.
• Train and develop marketing and concierge staff on sales processes.

Skills

CRM proficiency

Relationship-building

Strategic planning

Storytelling

Interpersonal communication

Education

Associate’s degree or higher in healthcare administration/marketing

Tools

CRM software

Marketing automation

Job description

*Starting salary is $85,000+ / year, plus quarterly and annual bonus!

This is a full time position offering a Monday-Friday schedule, 9am-5pm! Occasional weekends are required.

How We Work

Working at Artis Senior Living, you'll play an integral role on a dynamic team helping people living with dementia achieve the essential human needs of purpose, belonging and joy by building a bridge between their lifelong identity and present daily life - we call this act of service "Honoring Yesterday & Celebrating Today." We like to think that Artis associates are the most thoughtful people on the planet, so in return - they deserve to feel safe, supported, and inspired to grow. We truly look forward to you being part of the Artis family! We are proud to be a Great Place to Work Certified company.

How We Support You

• Competitive Medical, Dental and Vision plans
• Paid holidays
• 3 weeks PTO first year
• 401k plan with employer match
• Tuition Reimbursement

How You'll Contribute

At Artis Senior Living, we’re honored to serve families in our vibrant and welcoming communities, and we’re looking for a Director of Sales & Marketing ready to lead with heart.

We proudly title our Sales Director / Marketing Director as a Director of Sales & Marketing, reflecting the collaborative role they play in our community and the important work they do to support our residents and families.

In this role, you won’t just drive occupancy - you’ll shape stories, build partnerships, and connect families to a community where residents living with memory loss experience purpose, belonging, and joy every day. If you’re a relationship-builder who loves strategy, storytelling, and making an impact, this is your moment to lead, grow, and shine.

The Director of Sales & Marketing will drive external and internal sales efforts to achieve and exceed community performance goals, while continuously maximizing occupancy. Create and implement an effective sales plan that supports market diversification through the identification of niche referral opportunities. The Director will provide tours of the community with prospective residents and their families, perform regular follow- up, and coordinate move- ins. Grow census by developing referral relationships with providers and vendors to maximize occupancy. The Director will take an active role in the training and development of marketing representatives.

The Director of Sales & Marketing will:

• Performs all external and internal sales efforts to achieve sales goals by modeling current sales systems, including positive modeling of The Artis Way.
• Lead efforts through face-to-face referral development, including calling on physicians, hospitals, managed care facilities, and other referral sources, etc.
• Develop, plan and execute a sales plan that leads to qualified referrals to the community.
• Coordinate, plan and efficiently execute external and internal marketing events to reach sales targets.
• Analyze occupancy trends, market/competition trends and length of sales cycle to determine the necessary sales activities to achieve full occupancy.
• Employ strategies that focus on building stronger, deeper and more trusted relationships, by invoking empathy and providing a more customized, relevant and creative experience for prospective families.
• Follow-up regularly with all current leads, including digital, and develop new referrals for obtaining leads.
• Train and develop Director peers within the community on the sales process as it pertains to their role and define and support the greater sales culture in all aspects of day-to-day operations.
• Train and develop Concierge team members on sales support activities including, but not limited to: move-in paperwork process, tours, ordering marketing collateral, etc.

How You'll Succeed

• Associate’s degree or higher in healthcare administration, marketing, public relations, or business management preferred.
• Minimum 3 years sales experience within senior living environments.
• Familiarity with state law and regulations surrounding senior housing and assisted living.
• Ability to develop, organize and implement creative marketing
• Ability to relate in a professional and positive manner with all team members, residents, families, and vendors.
• Position requires regular and consistent travel within the assigned local market area. Occasional non-local travel may be required. Frequency of travel is determined based on business needs and may fluctuate. Flexibility required.
• Familiarity with CRM tools required.

Equal Opportunity Employer

This employer is required to notify all applicants of their rights pursuant to federal employment laws. For further information, please review the Know Your Rights notice from the Department of Labor.

Candidate Safety Notice:

Artis Senior Living communicates with candidates only through official channels using our company name and verified email domains. Candidates should be cautious of communications from personal email accounts or addresses that do not clearly identify Artis Senior Living.

In addition, Artis Senior Living will never ask candidates to pay application fees, purchase equipment, send gift cards, transfer funds, provide banking information, or share other financial information as part of the application or interview process. If you receive communication from an unverified source or are unsure whether a communication is legitimate, please apply or contact us directly through our official careers site.