Director of Sales and Marketing

Eden Senior Care; Joliet (IL); On-site; USD 80,000 - 120,000; Full time

Job summary

Eden Vista Rock Run in Joliet, IL seeks a Director of Sales & Marketing to drive occupancy through relationship-based sales, compelling community presentations, and strategic marketing plans. You will lead prospect engagements, tours, and move-in activities while coordinating with leadership and nursing teams to ensure resident satisfaction.

The role emphasizes private-pay sales, market analysis, and building trusted relationships with families and referral partners.

Qualifications

• Bachelor’s degree preferred; equivalent experience considered.
• Proven sales and marketing leadership in Assisted Living and Memory Care.
• History of success selling private pay.

Responsibilities

• Achieve and maintain occupancy through relationship-based sales.
• Maintain strong market knowledge of offerings, pricing, and amenities.
• Engage prospects with consultative needs assessments and tours.
• Guide prospects through decision-making with follow-up and objection handling.
• Represent Eden Vista Rock Run with referral partners and at events.
• Coordinate with leadership and nursing to ensure smooth move-ins.

Skills

Sales leadership

Relationship building

CRM experience

Education

Bachelor’s degree or equivalent experience

Tools

CRM software

Job description

Vista Senior Living Management is a dedicated branch tailored specifically for senior living communities. Specializing in Assisted Living, Memory Care, and Independent Living services, Vista ensures personalized care and 24-hour support for residents- delivering a consistent, high-quality experience rooted in compassion, respect, and thoughtful service. Our mission is to provide an outstanding care experience through genuine relationships, professional excellence, and a warm, welcoming environment our residents are proud to call home.

Eden Vista Rock Run is a well-established and trusted senior living community located in Joliet, IL and a proud member of Vista Senior Living Management. With a refreshed leadership team and renewed energy, this is an exciting time to join the community as we continue to elevate our standards for senior care, customer service, and resident experience.

Position: Director of Sales & Marketing

Position Overview:

The Director of Sales & Marketing is responsible for driving and maintaining strong occupancy levels by developing relationships with prospective residents and their families. This role involves executing strategic marketing efforts, guiding prospects through the decision-making process, and clearly communicating the value, services, and culture of the Eden Vista Rock Run community.

This is a hands-on, highly visible role for a sales professional who enjoys building trust, owning outcomes, and collaborating closely with leadership and clinical teams.

Sales & Occupancy Management:

• Achieve and maintain optimal occupancy levels through proactive, relationship-based sales strategies
• Track and manage all prospective resident interactions using CRM software
• Oversee the full sales pipeline from initial inquiry through move-in
• Provide accurate, thorough information regarding the community's services, features, and benefits

Market Knowledge:

• Maintain strong knowledge of community offerings, pricing, and amenities
• Monitor and assess local competitors, including services and differentiators
• Use market insights to support outreach and marketing initiatives

Prospect Engagement:

• Build trusting, consultative relationships with prospective residents and families
• Conduct thoughtful needs assessments to align community offerings with individual preferences
• Deliver personalized tours and introductions to residents and staff to enhance the visitor experience

Sales Conversion:

• Guide prospects through the decision-making process with consistent follow-up
• Address questions and objections professionally to secure move-ins
• Meet or exceed established sales metrics, including outbound calls, tours, and outreach goals

Community Representation & Outreach:

• Represent Eden Vista Rock Run professionally in the community and with referral partners
• Assist in planning and executing on-site and off-site events that generate qualified leads
• Create and implement quarterly marketing plans aligned with occupancy goals

Administrative & Team Collaboration:

• Maintain regular communication with the Regional Sales Director regarding goals, progress, and execution
• Ensure timely and accurate completion of all pre-move-in documentation
• Collaborate with the Director of Nursing to coordinate resident assessments
• Notify internal departments of upcoming move-ins and resident needs to support a smooth transition
• Support families and internal teams throughout the move-in process

Education & Experience:

• Bachelor’s degree preferred; equivalent experience considered
• Proven sales and marketing leadership experience in Assisted Living and Memory Care.
• Has a history of being successful in selling private pay.

Why Join Eden Vista Rock Run?

There has never been a better time to join Eden Vista Rock Run. With new leadership, fresh energy, and a shared commitment to excellence, this role offers the opportunity to make a meaningful impact, build strong relationships, and be part of a team that is excited about shaping the future of the community.

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