Director of Sales and Marketing

Harmony Senior Services, LLC; Bowie (MD); Hybrid; USD 110,000 - 170,000; Full time

Benefits offered by this job

401k + Benefits Packages

Training, Development & Career Ladder

Great work-life balance

Flexible Scheduling

Job summary

Harmony Senior Services, LLC in Bowie, MD seeks a Director of Sales and Marketing to lead all marketing and revenue-generation initiatives for the community. You will oversee internal and external marketing, develop quarterly plans, train staff, and manage inquiries and tours to drive census growth.

The role requires a Bachelor's degree (or equivalent), 3+ years as a marketing director in senior care, strong data analysis, and exceptional communication.

Qualifications

• Bachelor's degree preferred or equivalent experience.
• Three years' experience as a marketing director in senior care.
• Ability to analyze data and develop a marketing plan.
• Strong organizational skills and ability to multi-task and complete projects on time.
• Excellent oral and written communication; proficient with computer programs.
• Flexibility to work evenings and weekends.

Responsibilities

• Oversee internal and external marketing efforts to meet census targets.
• Develop quarterly marketing plans and reports.
• Train staff on inquiry handling and phone etiquette.
• Coordinate move-in process and admissions paperwork.
• Establish relationships with local facilities and media.
• Host community events and lead external marketing calls.
• Lead resident referrals and housewarming promotions.

Skills

Organizational skills

Communication skills

Data analysis

Relationship building

Leadership

Multi-tasking

Proficient with computers

Education

High School Diploma or GED

Bachelor's degree preferred

Tools

Lead tracking system

Job description

Director of Sales and Marketing page is loaded## Director of Sales and Marketinglocations: Bowie, Marylandtime type: Full timeposted on: Posted Yesterdayjob requisition id: JR-00475012000 Traditions Blvd, Bowie, Maryland 20720# Job DescriptionThe Sales and Marketing Director will oversee the internal and external marketing efforts of the community in order to meet or exceed the budgeted census.* Adhere to Harmony Senior Services Way to ensure building readiness, including Daily Tour Route Readiness* Develop model room according to protocols* Train all staff on achieving the best first impressions with residents, family and prospects, to include staff training on telephone etiquette* Develop quarterly marketing plan in concert with marketing team, in compliance with corporate standards* Complete all marketing reports in a timely manner* Lead internal marketing meetings* Manage all inquiries personally when in the building* Provide staff training for Inquiry Handling by phone and in person according to corporate guidelines* Ensure bench strength and leadership availability for inquiries and tours in the absence of the Sales and Marketing Director* Provide customer service training as part of the orientation of all new hires and at least annually to all staff* Promote all appropriate sales enhancements* Respond to all information gathered from the Mystery Shopping Program to improve inquiry handling* Use lead tracking system to document all contacts with prospects* Respond to inquiries within an appropriate time frame: 1 business day or before close of business each day* Identify needs, barriers, and next steps for each inquiry* Generate required reports related to marketing activity by using lead tracking system* Conduct external marketing calls according to corporate schedule, and dependent on census* Enter calls in lead tracking system* Follow-up on all external calls* Host community events according to predetermined schedule* Establish, promote and/or work with senior care support groups* Promote the community as a meeting space for local groups* Build community relationships through participation in networking groups at least 1x weekly* Serve as educational spokesperson on aging and health issues* Develop Resident Referrals through promotion of incentives and housewarming parties* Review and collect all appropriate admissions paperwork with resident and family and ensure completeness; distribute to appropriate department heads* Manage the move-in process to ensure that all department heads are involved and introduced to new residents within 48 hours of arrival* Ensure that each apartment is ready for move-in utilizing the room readiness checklist* Establish relationships with local skilled nursing facilities to ensure smooth discharge planning when necessary* Respond to all resident and family concerns in a timely manner* Participate in the resident and family survey process and respond to any concerns mentioned* Develop family events according to corporate guidelines and in collaboration with other members of the marketing team* Develop an active Respite Program* Visit residents when in the hospital* Help serve as community spokesperson for local media; ensuring that the Media Relations Policy is followed* Develop positive relationships with local media to promote coverage of the community* Other duties as assigned**Requirements:*** Must have a High School Diploma or GED* Bachelor's degree preferred or equivalent experience* Three years' experience working as a marketing director in senior care* Demonstrated ability to build a census* Ability to analyze data and develop and implement a marketing plan* Strong organizational skills and ability to multi-task and complete projects on time* Ability to establish relationships and connections with prospective clients and their families, associates, community resource groups, and management team* Must possess strong oral and written communication skills and be proficient using computer programs* Must be able to work a flexible work schedule based upon the business needs, which could include evenings and weekends* Must be able to lift, carry, and push up to 25lbs* 401k + Fulltime & Part-time Benefits Packages* Training, Development & Career Laddering* Great work-life balance* Flexible Scheduling