Director of Sales

Chicken N Pickle; Thornton (CO); On-site; USD 120,000 - 180,000; Full time

Job summary

Chicken N Pickle in Thornton, CO is seeking a Director of Sales to coach the sales team, oversee reporting, and align the venue's sales strategy with overall business goals.

Responsibilities include owning the event and catering sales strategy, communicating plans to leadership, tracking results, engaging with clients, and driving marketing ideas to close more business. Leadership, mentorship, and onboarding support are essential.

Responsibilities

• Owns the event and catering sales strategy for their venue
• Communicates the strategy and plan to the sales team and Operations Leadership
• Tracks results and communicates needs to the Sales and Operations teams
• Manages the strategic plan to engage with new and existing clients to grow sales
• Shows creativity in bringing new marketing ideas by understanding trends and client needs
• Trains the team to leverage promotions to close business
• Drives team to increase conversions and manage availability of spaces for events
• Ensures accurate BEO details, payment collection and balanced financials at close
• Demonstrates leadership and motivates the team; supports recruiting and onboarding

Job description

Chicken N Pickle is a unique, indoor/outdoor family entertainment complex that includes a casual, chef-driven restaurant and sports bar, pickleball courts and professional instruction, space for live entertainment, a variety of yard games and space to lounge outdoors with (or without) your dog. Each venue offers indoor and outdoor space for public and private parties and hosts an impressive schedule of events including concerts, charitable fundraisers, watch parties and more.

It is a warm and welcoming environment that brings together people of all ages. People from all over the community can engage in the joy of being human.

We think of our brand as that of a rambunctious, multi-generational family that works hard and plays hard. We’re driven to provide our employees with a supportive, meaningful work environment, by bringing all voices to the table and providing opportunities for mentorship with career growth.

The Director of Sales (DoS) is the team coach. They help motivate, mentor and hold their team accountable to reach their highest potential in sales. They oversee reporting for their team and have an understanding of the sales numbers and strategy for their venue. They understand where each team member is in their development and know when to push individuals and the team and when to celebrate efforts. They work closely with the local GM to continuously strategize opportunities to ensure success at their venue.

Sales Strategy

Store Sales Strategy:

• Owns the event and catering sales strategy for their venue
• Effectively communicates the strategy and plan to the sales team and Operations Leadership
• Tracks results and communicates needs to the Sales and Operations teams
• Manages the strategic plan to engage with new and existing clients to grow sales

Team Market Focus:

• Constantly performs market research to inform strategy and stay on top of trends
• Understands competitors and how to win against them
• Actively seeks to connect with the community and local decision makers in their market
• Actively seeks new ways to increase venue sales
• Creates a sales plan that is backed up with a marketing plan
• Ensures the team fully understands the sales and marketing plan

Outbounding Efforts

Market Share:

• Drives new business using lead generation tools and building relationships
• Oversees opportunities in all market segments
• Motivates and encourages the team to go after new business opportunities
• Stays creative in selling techniques as needed to benefit the venue

Marketing & Promotions:

• Show creativity in bringing new marketing ideas by understanding trends and client needs
• Trains the team to leverages promotions to close business
• Displays exemplary leadership and motivation skills for their team
• Communicates the sales goals to the team and ensure expectations are followed in a timely and correct manner
• Responsible for the individual growth and development of each team member
• Provide ongoing training and feedback to team members
• Work to increase efficiency and conversions rates across the team
• Assist with recruiting and onboarding new team members

Details & Organization:

• Ensure event spaces and packages are clearly defined and understood by the Sales Team and Operations
• Ensure the team maximizes spaces when booking days and times for events
• Hold the team accountable to accurate BEO details and communication to guests and the Operations team
• Ensure all details are accounted for and provide an excellent guest experience
• Ensure the financials of events are accurately detailed in the BEO, payment is collected and financials are balanced when closing events

Time Management and Accountability:

• Ability to stay organized and work effectively by showing good time management
• Ability to work in a high-volume venue
• Ability to communicate to the team in a timely, professional and motivated manner
• Ability to communicate to guest in a timely, empathetic and motivating manner to drive relationships
• Ability to address concerns with the team resulting is mutual understanding and professionalism

Guest Relations:

• Have positive engagements with guests at all times to develop loyalty
• Exhibit the ability for yourself and your team to work with VIP guest
• Ensure the Sales Team and Operations have positive engagements with all guests
• Manage the team to have a guest centered focus
• Exhibit the ability to solve guest problems and coach the Sales Team to have positive engagements and problem solve in all guest interactions

Teamwork:

• Exhibit a team player attitude and expect the same from the Sales Team and Operations
• Be a leader at your venue and show a willingness to assist as necessary
• Encourage active participation from all team members
• Remain aligned with the full venue leadership team