Director of Sales

TheSoul Publishing; Minnesota; Remote; USD 150,000 - 200,000; Full time

Job summary

A leading digital media company seeks a Director of Sales to drive U.S. revenue growth through strategic partnerships. This critical role requires a seasoned professional with significant experience in revenue generation within the social media publishing sector. The ideal candidate will possess strong leadership skills and a proven ability to navigate high-stakes negotiations, ensuring the success of the company's commercial endeavors.

Benefits

Competitive Salary

Flexible Work Options

International Team Environment

Talent Growth Opportunities

Seamless Operations

Qualifications

• 5+ years of experience leading high-performing sales teams.
• 8+ years in media planning roles with a focus on client management.
• Strong track record in securing high-value deals.

Responsibilities

• Oversee P&L with a focus on revenue growth through brand sales.
• Shape and execute U.S. sales strategy.
• Build relationships with media and advertising agencies.

Skills

Business Development

Client Acquisition

Negotiation

Sales Strategy

Revenue Growth

Education

Bachelor's Degree

MBA (preferred)

Job description

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Talent Acquisition | Technical Recruiting | Talent Partner

TheSoul Publishing is one of the world’s most prolific digital media companies and a leading creator business platform. Our original video, animation, and editorial content are available in 21 languages across 50 platforms and 21 sites, going viral globally and generating 25 billion monthly views on social media, with over 2 billion followers.

As a media powerhouse, we provide creators and brands with a wide range of services, leveraging our expertise in content distribution, localization, and social media management. We’re the authors of global phenomena like 5-Minute Crafts and BrightSide and continue to expand in the creator economy, as seen in our acquisitions of Mediacube and Underscore Talent.

We're a dynamic, remote-first global team—fostering award-winning creativity, a no-red-tape approach, and great vibes!

We are hiring a Director of Sales with full P&L responsibility to lead U.S. revenue growth through strategic brand partnerships and high-impact sales initiatives. This is a critical leadership role with direct influence on our commercial success. The ideal candidate has a proven track record of delivering $10M+ in annual revenue through both direct and agency sales, ideally within top-tier social media publishers or agencies. We’re looking for a decisive, results-driven leader who thrives in fast-paced environments and is confident navigating high-stakes negotiations.

Responsibilities:

• Oversee P&L with a strong focus on revenue growth through strategic brand sales and high-impact partnerships.
• Play a key role in shaping and executing the U.S. sales strategy.
• Lead the expansion of brand partnership services at TheSoul, identifying new opportunities for growth.
• Build and nurture relationships across media, FMCG, toys, entertainment, and creative advertising agencies, with a focus on sectors such as children's food, educational tools, and family-oriented services.
• Drive an increase in RFPs, accelerate the sales cycle, and strengthen client retention and repeat business.
• Optimize deal value and unlock new revenue streams by implementing performance-driven strategies and ambitious goal setting.
• Partner closely with internal teams, including studios and account management, to ensure seamless execution of branded content initiatives.

Requirements:

• Proven track record of driving $10M+ in annual revenue through direct and agency sales for top-tier social media publishers or agencies, with a strong focus on kids and family content.
• Expertise in business development, client acquisition, and revenue growth across industries such as toys, children’s media, educational products, and family-oriented services.
• 5+ years of experience leading and mentoring high-performing sales teams, driving strategy and execution.
• 8+ years in sales, account management, or media planning roles, with deep experience in client relationship management and revenue optimization.
• Extensive knowledge of digital media, platform distribution, and industry trends, with a strategic approach to navigating the competitive landscape.
• Strong negotiator with a track record of securing high-value deals and structuring media partnerships.
• Proven ability to identify, evaluate, and close complex sales opportunities, balancing short-term wins with long-term growth.
• Highly organized and results-driven, with a focus on data-driven decision-making.
• Exceptional networking and persuasion skills, adept at influencing stakeholders at all levels.
• Strong communicator and collaborator, comfortable working with remote teams and cross-functional stakeholders.
• Dynamic presenter, effective in both virtual and in-person settings.
• Strategic and self-reflective leader, fostering team development and continuous improvement.

What we offer:

• Competitive Salary: We respect the candidate’s competence, so we discuss the salary individually and offer a truly competitive one, along with performance-based bonuses.
• Flexible Work Options: Work from home, your favorite café, or anywhere that sparks your creativity. Enjoy the freedom with remote work options that fit your lifestyle.
• Creative Vibes and an International Team: 80% of our employees are creators working from 70+ countries, producing awesome content for billions of followers worldwide.
• Talent Growth: Engage in transparent knowledge sharing within the company and our internal academy, offering 470+ courses—learn, teach, or both, and shape your path to expertise.
• Seamless Operations: An ecosystem that fuels new ideas, promotes transparent task management, empowers flexible collaboration without time constraints or meetings—no red tape, just results!

We appreciate your interest in our job opportunities and our company. Our team carefully evaluates each application to identify the most suitable candidates for the role. Due to the high volume of applications received, we may not be able to respond to every applicant. However, if your qualifications align with our requirements, we will contact you to discuss the next steps in the selection process.

Seniority level

• Seniority level

  Director

Employment type

• Employment type

  Full-time

Job function

• Job function

  Business Development, Sales, and Management

• Industries

  Broadcast Media Production and Distribution and Entertainment Providers

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