Director of Sales

Swing Kingdom; Leola (PA); On-site; USD 120,000 - 180,000; Full time

Benefits offered by this job

Health Insurance

Dental Insurance

Vision Insurance

HSA

Paid Time Off

Retirement Match

Life Insurance

Disability Insurance

Employee Assistance Program

Team Building Events

Professional Development

Job summary

Swing Kingdom in Leola, PA is seeking a Director of Sales to lead our wholesale and retail channels. You will build a high-performing team, define sales strategies, and drive revenue growth while nurturing key customer relationships.

You'll collaborate with Marketing, Operations, and leadership to align goals, optimize pricing, and expand market presence. Travel to dealer visits and industry events will be necessary.

Qualifications

• 5+ years of sales leadership or management experience.

Responsibilities

• Lead and manage the sales function for wholesale and retail channels.
• Establish sales goals, strategies, and priorities to support growth.
• Develop sales plans based on market trends, demand, and competition.
• Set pricing, promotions, and sales strategies with leadership.
• Identify new customers, markets, and opportunities for growth.
• Coach, develop, and evaluate sales managers and staff.
• Maintain visibility into the sales pipeline from lead to sale.
• Track KPIs, forecasts, and progress toward company objectives.
• Collaborate with Marketing and Operations to drive growth.

Skills

Sales leadership

Strategic thinking

Results driven

Strong communicator

Relationship builder

Problem solver

Organized

Collaborative

Education

Bachelor's degree in Business, Sales, Marketing, or related field

Tools

CRM systems

Microsoft Office

Job description

Company: Swing Kingdom
Location: Leola, PA
Type: Full-Time

Are you an experienced sales leader who knows how to build teams, develop strategies, and drive results? Do you enjoy creating strong customer relationships while finding new opportunities for growth? Swing Kingdom is looking for a Director of Sales to lead our wholesale and retail sales efforts and help take our business to the next level.

The Director of Sales will provide leadership and direction for the sales team while developing strategies to increase revenue, strengthen customer relationships, and expand our market presence. This role works closely with Marketing, Operations, and company leadership to ensure sales goals are aligned with the overall growth of Swing Kingdom.

What You'll Do

Sales Leadership & Strategy

• Lead and manage the overall sales function for both wholesale and retail channels.
• Establish sales goals, strategies, and priorities that support company growth objectives.
• Develop sales plans based on market trends, customer demand, competitive activity, and available opportunities.
• Work with the General Manager and sales team to develop product pricing, promotions, and sales strategies throughout the year.
• Identify new customers, markets, and opportunities for growth.
• Build and maintain strong relationships with key customers, dealers, and internal partners.
• Lead, coach, motivate, and develop sales managers and supporting sales staff.
• Establish clear expectations and accountability for individual and team performance.
• Monitor sales results and provide regular feedback, coaching, and performance reviews.
• Support ongoing product, sales, and professional development for the sales team.
• Promote a positive, collaborative sales culture focused on teamwork, accountability, and customer service.
• Maintain clear visibility into the sales pipeline from initial lead through completed sale.
• Establish inbound lead targets in partnership with the Marketing team to support sales goals.
• Track sales performance, KPIs, forecasts, and progress toward company objectives.
• Prepare and present meaningful sales reports and recommendations to the General Manager and executive leadership.
• Use sales data and market information to identify trends, challenges, and opportunities.

Marketing & Cross-Functional Collaboration

• Partner with Marketing to develop advertising campaigns and generate qualified sales opportunities.
• Provide sales and market insight to support new product development and promotional strategies.
• Work closely with Operations, Production, Marketing, and other departments to support company-wide growth.
• Promote strong communication and cooperation across departments.
• Help ensure the customer experience reflects Swing Kingdom's commitment to creating "Raving Fans."
• Develop and maintain relationships with key dealers, customers, and business partners.
• Stay informed on industry trends, competitors, customer needs, and changes in supply and demand.
• Represent Swing Kingdom at dealer meetings, trade shows, and other industry events.
• Travel to visit dealers and customers and support trade show displays as needed, including occasional overnight travel.

What We're Looking For

• Sales Leader: Proven ability to lead, coach, and develop a sales team.
• Strategic Thinker: Able to see the big picture, identify opportunities, and turn ideas into actionable sales plans.
• Results Driven: Takes ownership of sales performance and is motivated by achieving measurable results.
• Strong Communicator: Comfortable communicating with sales professionals, customers, dealers, and executive leadership.
• Relationship Builder: Builds trust and maintains strong, long-term customer and business relationships.
• Problem Solver: Able to think critically, make sound decisions, and remain calm under pressure.
• Organized: Strong planning and project management skills with the ability to manage multiple priorities.
• Collaborative: Enjoys working with other departments and contributing to the overall success of the company.

Qualifications

• Minimum of 3 years of sales management or sales leadership experience required.
• Extensive experience in sales, business development, or account management.
• Proven experience leading and developing a sales team.
• Strong business acumen and understanding of sales strategy and performance metrics.
• Experience with CRM systems and Microsoft Office applications.
• Excellent verbal and written communication skills.
• Ability to travel for dealer visits, trade shows, and company events, including occasional overnight travel.
• Experience in the outdoor living, recreation, construction, manufacturing, or related industries is a plus.
• Bachelor's degree in Business, Sales, Marketing, or a related field is preferred but not required with relevant experience.

Why Join Swing Kingdom?

We value our employees and offer a supportive, team-focused work environment along with a comprehensive benefits package, including:

• Competitive compensation
• Health, Dental, and Vision Insurance (including HSA)
• Generous Paid Time Off and Holidays
• Retirement Plan with Employer Match
• Company-Paid Life Insurance and Disability Insurance
• Employee Assistance Program
• Personal and Professional Development Opportunities
• Monthly Team-Building Events
• Regular Team Meals and Celebrations
• Opportunity to grow with a dynamic company that values its employees, customers, and community

Ready to Join Our Team?

If you're a proven sales leader who enjoys developing people, building relationships, and driving business growth, we'd love to hear from you. Apply today to join the Swing Kingdom team!

Swing Kingdom is an Equal Opportunity Employer - All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, or national origin.