Director of Sales

Paylocity; Lafayette (LA); On-site; USD 90,000 - 150,000; Full time

Job summary

Dreamscape Hospitality is seeking a Director of Sales to oversee sales and marketing strategies for a select-service hotel in Lafayette. You will drive occupancy, grow accounts, and lead day-to-day sales operations, including training and managing staff across groups, catering, and corporate accounts.

The role requires strong negotiation skills, strategic planning, and the ability to travel weekly to optimize revenue and meet profit goals. Excellent communication and leadership are essential.

Qualifications

• Minimum 6 years of progressivel hotel sales experience or equivalent education/experience mix.
• Demonstrated ability to negotiate, persuade, sell, and influence management and clients.
• Strong selling techniques: opening, probing, closing; drive revenue growth.
• Analytical and strategic skills for effective sales deployment.
• Proficient with Microsoft Office; able to prepare reports and budgets.
• Ability to work independently while managing multiple tasks; strong organization.

Responsibilities

• Coordinate all group, transient, and catering sales to maximize revenue.
• Develop and manage annual budget, marketing, PR and sales programs.
• Conduct outside sales calls, lead tours, and entertain clients.
• Negotiate contracts and secure favorable terms.
• Monitor market trends; adjust strategies to capture opportunities.
• Track performance of top accounts; forecast future opportunities.
• Meet sales and budget targets; train staff to seize opportunities.
• Work with GM and HR to manage the hotel sales team and development.
• Oversee Catering & Event Management Team to meet budgets.
• Gain knowledge of hotel operations across departments.
• Maintain presence in local community and industry groups.
• Lead meetings; provide ongoing staff training; nurture partner relationships.
• Travel weekly as required; perform other duties as assigned.

Skills

Verbal and written communication

Negotiation

Sales leadership

Analytical and strategic thinking

Microsoft Office proficiency

Independent work

Organization and presentation

Education

Bachelors or higher preferred

Experience-based path options (4-year degree + 2+ years, or 2-year degree + 4+ years)

Tools

Microsoft Office

Job description

Description

Director of Sales

Department: Sales

Reports To: General Manager

FLSA: Exempt

Job Summary

The Director of Sales is responsible for overseeing the sales and marketing strategies for a select-service hotel. The primary goal is to drive occupancy rates, grow existing accounts, and attract new business to maximize revenue and meet or exceed profit goals. This position manages the day-to-day operations of the hotel sales department, including direct sales efforts, follow-ups, and administrative duties, as well as team training. Additionally, the Director will develop sales forecasts, marketing strategies, advertising campaigns, and annual budgets for the hotel, ensuring activities remain within approved budgets. Management-level associates are expected to work as much of each workday as is necessary to complete their job responsibilities.

Education & Experience

• A minimum of 6 years of progressive experience in hotel sales, or a 4-year degree with at least 2 years of relevant experience, or a 2-year degree with at least 4 years of related experience.
• A valid driver's license is required.
• Excellent verbal and written communication skills are essential for negotiating, persuading, selling, and influencing other management personnel, hotel guests, and corporate clients.
• Strong proficiency in professional selling techniques, including opening, probing, supporting, and closing sales.
• Strong analytical and strategic skills for effective sales deployment.
• Proficient in general computer skills, particularly with Microsoft Office products.
• Ability to work independently while managing multiple tasks.
• Strong organizational and presentation abilities.
• Proven capability to work with people from diverse backgrounds and solve complex problems while fostering a productive sales environment.
• Advanced knowledge of sales, marketing, and hospitality principles and practices.

Job Duties & Functions

• Coordinate all group, transient, and catering sales efforts to maximize revenue.
• Develop, recommend, and manage the annual budget, marketing, public relations, and sales programs to drive rates, occupancy, and food and beverage opportunities, ensuring revenue and profit goals are met.
• Actively conduct outside sales calls, lead sales tours, and entertain clients.
• Negotiate contracts and understand the details within to secure the best terms.
• Stay informed about market trends and revenue opportunities, adjusting strategies accordingly.
• Track and evaluate the performance of top accounts, identifying trends and forecasting future opportunities.
• Adhere to Dreamscape Hospitality's policies, sales standards, and performance metrics.
• Meet individual and team sales goals, as well as budget targets.
• Train hotel staff to recognize and seize sales opportunities, increasing occupancy and revenue.
• Work with the General Manager and Corporate HR to manage the hotel sales team, ensuring staff are hired, trained, developed, and motivated. Handle performance reviews, disciplinary actions, and team development.
• Supervise the Catering & Event Management Team to meet or exceed catering, food and beverage, and meeting room rental budgets.
• Gain comprehensive knowledge of hotel operations, including Sales, Food & Beverage, Front Office, and Reservations.
• Maintain a strong presence in the local community and industry organizations.
• Attend and lead meetings as required, providing ongoing training to staff.
• Foster professional relationships with marketing partners and internal departments
• Travel weekly as required.
• Perform other duties as assigned by management.

Working Conditions/Environment

The following outlines the work environment employees will encounter while performing the essential

functions of this job. Reasonable accommodations may be made to enable individuals with disabilities

to perform the essential functions of the job.

General

Dreamscape Hospitality is an at-will employer. This document does not constitute a contract of employment, and nothing contained in this job description issued by Dreamscape Hospitality is intended to create a contract of employment or guarantee employment. is a guideline and does not constitute a written or implied employment contract.

This job description is not intended to be all-inclusive; additional details will be specified by the direct supervisor. The associate may also perform other reasonable business duties assigned by their direct supervisor.