Director of Sales

Hyatt Place Columbia/Harbison; Irmo (SC); On-site; USD 90,000 - 120,000; Full time

Job summary

LRP Hotels LLC, operating Hyatt Place Columbia / Harbison, seeks a Director of Sales to drive revenue through networking, meetings, and events. The role focuses on expanding the hotel’s client base, managing top customers, and presenting to decision makers while coordinating with internal teams to meet occupancy and ADR targets.

The ideal candidate will balance strategic planning with hands-on sales activities, maintain strong relationships, and lead efforts to maximize revenue and profitability

Qualifications

• Experience in hotel sales or related industry preferred.
• Strong network and prospecting skills.
• Ability to forecast revenue and manage budgets.

Responsibilities

• Develop revenue through networking, client meetings, calls, and events.
• Build relationships with top customers via meetings and communications.
• Direct sales activity to win new business and grow profitability.
• Represent the hotel at trade shows and exhibitions.
• Coordinate with departments and input bookings and BEOs.

Skills

Direct selling

Management experience

Telephone etiquette

Word

Excel

Tools

Opera

Job description

Director of Sales – Hyatt Place Columbia / Harbison

LRP Hotels LLC, a growing company with many opportunities for continued career progression, is currently seeking a Director of Sales for our Hyatt Place Columbia / Harbison

Responsibilities of the Director of Sales will include developing revenue for the hotel through successful networking, client meetings, cold calls, tele-prospecting calls, exhibitions, presentations, trade shows & open days, ensuring all revenue targets are achieved, and exceeded;

• Developing and maintaining relationships with existing Top customers via meetings, phone calls and emails
• Direct sales activity to win new business and increase turnover and profitability of the customer's base
• Improve customer satisfaction and loyalty with a superior account management service
• Identifying potential new opportunities and establishing contact with decision makers within those organizations, making presentations to managers and front-end users and generally creating a favorable image of the Hotel
• Representing the Company at trade exhibitions, events and demonstrations
• Complete a weekly report of all the Sales activity completed specifying the results achieved
• Cooperating with all Company departments
• Weekly revenue management meetings with the revenue manager and General Manager to ensure proper alignment in the market.
• Inputting Group and Banquet and Meeting room bookings into computer system and communicating with Hotel Staff of guest needs. BEO's
• Reviewing group bookings daily to ensure rooms are managed correctly.

Job Requirements

The Director of Sales is responsible for meeting or exceeding planned revenue objectives (occupancy and ADR). In addition, the DOS manages all areas of sales for the hotel in accordance with company standards to achieve a professional and hospitable image within the community for the hotel. The major responsibilities of the position are as follows:

Profit Management

• Meets or exceeds budgeted RevPAR for hotel.
• Accurately forecasts revenues as well as occupancy changes based on changing market conditions (i.e. changes in supply and demand).
• Forecasts occupancy fluctuations and directs selling activities to maximize revenue.
• Analyzes and adjusts marketing plan on a continual basis to reflect market trends.
• Ensures that hotel team is trained in effective sales techniques and that these techniques are regularly followed.
• Produces departmental reports accurately and on a timely basis.
• Understands the hotel's demand segments, sources of business for each, and can balance market segments in accordance with supply/demand.
• Knows the principal competition for each demand segment and can take advantage of the hotel's relative strengths against each.
• Identifies major revenue opportunities.

• Some management experience required
• Fluent in Word and Excel
• Opera experience is a plus
• Excellent Telephone skills, etiquette and professionalism
• Direct selling 2+ years

The ideal candidate will join a dynamic team working to exceed established goals. Must use sound judgment and have a flexible schedule-some weekends are required.