Director of Sales

HEI Hotels & Resorts; Arlington (VA); On-site; USD 150,000 - 165,000; Full time

Benefits offered by this job

Medical and Dental

Vision Insurance

Vacation, Sick and Holidays

Pet Insurance

401(k) with matching

Hotel discounts

Job summary

HEI Hotels & Resorts seeks a Director of Sales for Sheraton Pentagon City in Arlington to lead total room, banquet, catering, and related revenue streams. You will shape market strategies, drive group and transient sales, and guide a transformation and repositioning of the property in the Northern Virginia/DC market.

The role requires 5+ years of sales leadership, a Bachelor’s degree preferred, and strong capabilities in budget, forecasting, and team leadership.

Qualifications

• Bachelor’s degree preferred.
• 5+ years of sales leadership in a similar-sized operation.

Responsibilities

• Direct solicitation efforts of the sales staff and manage group sales commitments.
• Recruit, interview, hire, train, evaluate performance and discipline when needed.
• Oversee training programs and ensure HEI standards are met.
• Prepare forecasts, lead reports, and manage lead and space allocations.
• Develop market strategies and persuasive client presentations.
• Lead annual business planning and budget processes.

Skills

Sales leadership

Budget analysis

Staff training

Communication

Revenue management

Recruitment

MS Word

MS Excel

Delphi

Education

Bachelor’s degree

Tools

Microsoft Word

Excel

Delphi

Job description

About Us

The Sheraton Pentagon City is an upscale hotel located in Arlington, offering stunning views of the Washington, D.C. monuments and situated just one mile from Arlington National Cemetery. At Sheraton Pentagon City, we go above and beyond to help you do the same. We foster a fun and collaborative culture, ensuring our associates can perform at their best. Our team enjoys hotel discounts, wellness initiatives, and a competitive benefits package, including tuition reimbursement and access to an Employee Assistance Program. Stop by today to learn more about joining our team!

We value U.S. military experience and invite all qualified military candidates to apply.

About Us

The Sheraton Pentagon City is an upscale hotel located in Arlington, offering stunning views of the Washington, D.C. monuments and situated just one mile from Arlington National Cemetery. At Sheraton Pentagon City, we go above and beyond to help you do the same. We foster a fun and collaborative culture, ensuring our associates can perform at their best. Our team enjoys hotel discounts, wellness initiatives, and a competitive benefits package, including tuition reimbursement and access to an Employee Assistance Program. Stop by today to learn more about joining our team!

We value U.S. military experience and invite all qualified military candidates to apply.

Compensation

Salary Range: $150,000.00 - $165,000.00 Annually

Tipped/Service Charge Eligible? No

Discretionary Performance Bonus Eligible? Yes

Overview

Responsible for total room, banquet, catering, and room rental revenue, yield strategies, implementation and accountable to a market performance and meeting budget, forecast, and optimal business mix targets. Strategies to include market mix, pricing, status, and direct sales. The development and solicitation of business from all markets to ensure the necessary advance bookings needed for a successful and profitable operation for the hotel.

Few sales leadership opportunities offer the chance to help unveil an entirely new hotel experience. Sheraton Pentagon City Hotel is embarking on a transformative multi-million-dollar renovation and repositioning initiative that will redefine the property's presence within the Northern Virginia and Washington, D.C. hospitality market.

This comprehensive investment will introduce refreshed guestrooms, reimagined public spaces, enhanced food and beverage offerings, and upgraded meeting and event facilities, creating a compelling new experience for guests and clients alike. As the hotel enters this exciting new chapter, we are seeking an accomplished Director of Sales to help lead its resurgence, shape its commercial strategy, reclaim market share, and introduce a revitalized product to corporate, government, association, and leisure customers.

This is more than a Director of Sales position. It is a rare opportunity to be at the forefront of a hotel's transformation, build momentum around a newly reimagined asset, and leave a lasting impact on the future success of one of the market's most recognized hospitality brands. For sales leaders who thrive on creating excitement, capturing new business, and driving meaningful growth, there has never been a better time to join the team.

Essential Duties And Responsibilities

• Direct the solicitation efforts of the sales staff through effective oral and written communication while overseeing rate, date, and space commitments for group room sales within the hotel.
• Recruit, Interview, hire, train, recommend performance evaluations, resolve problems, provide open communication, and recommend discipline and/or termination when appropriate.
• Ensure training programs are conducted regularly and HEI standards of performance are met. Give guidance and counsel staff toward improvement.
• Compile and/or direct the preparation of reports pertaining to the operation of the Sales Department to include, but not limited to the annual and monthly forecast, lead management system, group booking pace report, star reports and sales meeting minutes.
• Coordinate ongoing research of the travel industry to detect market trends and related information for development of new marketing strategies. Make reasonable recommendations to improve potential from various markets.
• Develop and conduct persuasive verbal sales presentations to prospective clients.
• Initiate preparation of computerized annual business plan and execute plans as outlined, critically examining, and adjusting as deemed necessary by current market conditions.
• Organize and/or attend scheduled sales department, executive committee, and related meetings.
• Knowledge of travel industry, current market trends and economic factors.
• Ability to access, understand and accurately input information using a moderately complex computer system.
• Direct and manage all group, transient, and catering/banquet sales activities to maximize revenue for the hotel.
• Prepare, implement, and compile data for the strategic sales plan, monthly reports, annual goals, sales budget, forecasts, and other reports as directed/required.
• Develop rates, group sales and catering deployment strategies through review of competitive data, demand analysis and mix management.
• Professionally represent the hotel in community and industry organizations and events.
• Oversee departmental matters as they relate to federal, state, and local employment and civil rights laws.
• Comply with attendance rules and be available to work on a regular basis.
• Perform any other job-related duties as assigned.

Qualifications And Skills

Education and Experience

• Bachelor’s degree preferred.
• 5+ years of sales leadership in similar sized operation preferred.

Knowledge, Skills And Abilities

• Proficiency in Microsoft Word, Excel, and Delphi.
• Knowledge of computer accounting programs, math skills, as well as budgetary analysis capabilities required.
• Extensive knowledge of sales skills, revenue management, recruitment, supervision, training, and motivation of managers.
• Ability to effectively listen, communicate and perform diplomacy with internal and external customers and staff in all situations.
• Ability to stand and move throughout the hotel property and continuously perform essential job functions with or without reasonable accommodation.
• Effective verbal and written communication skills.
• Ability to adapt communication style to suit different audiences, such as effectively communicating with supervisors, coworkers, public etc.

Benefits

HEI Hotels and Resorts is committed to providing a comprehensive benefit program that offers you choices for your physical, mental and financial wellness, creating value in your most important investment - you! For your physical and mental wellness we offer competitive Medical and Dental programs through Anthem Blue Cross Blue Shield as well as Vision insurance programs through EyeMed. Our Vacation, Sick and Holiday programs are available for you to rejuvenate with time off. HEI also provides pet insurance through the ASPCA. For your financial wellness, HEI provides a wide array of coverage, including Supplemental, Spousal and Child Life insurance as well as Short and Long-Term Disability plans. Our 401(k) Savings Plan with matching funds, and discounts through our 'YouDecide' and Hotel Room Discount programs provide additional incentives for choosing HEI as the employer of your future. Specific details and eligibility of these programs vary by location and employment status.

HEI Hotels and Resorts is an equal opportunity employer. We evaluate qualified applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, and other legally protected characteristics.