Director of Retail, Specs

Snap Inc.; Los Angeles (CA); Hybrid; USD 276,000 - 414,000; Full time

Benefits offered by this job

RSUs equity

Job summary

Snap Inc. is seeking a Director of Retail for Specs to lead a global retail strategy blending physical spaces, community experiences, and digital touchpoints.

You will shape how people learn about and engage with Specs, building a data-driven retail ecosystem from scratch in a hybrid tech, luxury retail, and digital-commerce environment. You will own the end-to-end global strategy, define store formats, oversee flagship rollout, and develop a high-performing, inclusive team across markets, with

Qualifications

• BS/BA degree or equivalent years of experience.
• 10+ years in retail leadership within consumer hardware and emerging technologies.
• 5+ years of experience managing a team.
• Proven experience building or scaling omnichannel retail for an innovative brand.
• Expertise in turning stores into immersive, high-touch education and storytelling environments.

Responsibilities

• Build the end-to-end global retail strategy, integrating physical, digital and experiential touchpoints and operational procedures.
• Partner with Product and Marketing to develop the omnichannel retail model, defining the role of stores, pop-ups, e-commerce, creators and community hubs.
• Set the long-term expansion roadmap: market prioritization, store formats, rollout pacing and flagship strategy.
• Own and build dashboards to track retail KPIs including traffic, conversion, customer satisfaction, revenue, retention and demo engagement.
• Create an iconic in-store experience with hands-on demos, education and creative exploration, partnering with store designers on architecture and visuals.
• Develop launches, events, creators, partnerships and activations; establish luxury-level service standards.
• Build and lead a global retail organization, developing high-performing, inclusive teams; manage hiring strategy and training.

Skills

Retail leadership

Analytics

Cross-functional

Team building

Omnichannel

Education

BS/BA degree

Job description

Director of Retail, Specs

We’re looking for a Director of Retail for Specs to join the team! As the Director of Retail, you’ll build and scale a global retail strategy that blends high‑end physical spaces, community‑driven experiences, and digital touchpoints. You’ll shape how people learn about, demo and experience Specs. This role requires a hybrid of tech, luxury retail and digital‑commerce leadership – someone who can craft a world‑class brand experience while building a data‑driven retail ecosystem from the ground up.

What you’ll do:

• Build the end‑to‑end global retail strategy, integrating physical, digital and experiential touchpoints and operational procedures, including inventory, security, repairs, fulfillment and customer support
• Partner with Product and Marketing to develop the omnichannel retail model, defining the role of stores, pop‑ups, e‑commerce, creators and community hubs
• Set the long‑term expansion roadmap: market prioritization, store formats, rollout pacing and flagship strategy
• Own and build dashboards to track retail KPIs including traffic, conversion, customer satisfaction, revenue, retention and demo engagement
• Create an iconic in‑store experience where hands‑on demos, education and creative exploration are core, partnering with creative store designers on architecture, layout, lighting, visual merchandising and sensory experience
• Develop programming for launches, events, creators, cultural partnerships and community activations. Establish luxury‑level service standards inspired by premium tech, hospitality and fashion
• Build and lead a global retail organization, developing high‑performing, inclusive teams; partner with agencies on the hiring strategy for best‑in‑class brick & mortar staff. Initiate, develop and manage the training program to ensure consistent, high‑quality in‑store education and service

Knowledge, Skills, Abilities:

• Experience using insights and analytics to shape product strategy, marketing and retail design
• Strong strategic instincts balanced with operational discipline and a love for building from scratch
• Track record of building inclusive, high‑performing teams across multiple markets
• Ability to lead cross‑functional teams and influence senior stakeholders

Minimum Qualifications:

• BS/BA degree or equivalent years of experience
• 10+ years in retail leadership within consumer hardware and emerging technologies
• 5+ years of experience managing a team
• Proven experience building or scaling omnichannel retail for an innovative brand
• Expertise in turning stores into immersive, high‑touch education and storytelling environments

Preferred Qualifications:

• Prior experience leading strategy and activation for luxury or experiential retail

Accommodation

If you have a disability or special need that requires accommodation, please do not hesitate to provide us some information.

Equal Employment Opportunity

Snap is a proud equal‑opportunity employer. We are committed to providing employment opportunities regardless of race, religion, color, national origin, ancestry, physical or mental disability, medical condition, pregnancy, gender, sexual orientation, age, or any other protected classification. EOE, including disability/vets. We consider qualified applicants with criminal histories in a manner consistent with applicable law.

Benefits

We offer paid parental leave, comprehensive medical coverage, emotional and mental health support programs, and compensation packages that let you share in Snap’s long‑term success.

Compensation

In the United States, the starting pay will be determined based on job‑related skills, experience, qualifications, work location, and market conditions. The position is eligible for equity in the form of RSUs.

• Zone A (CA, WA, NYC): $276,000‑$414,000 annually
• Zone B: $262,000‑$393,000 annually
• Zone C: $235,000‑$352,000 annually