Director of Product Support Sales

Dobbs Equipment, LLC; Riverview (FL); On-site; USD 90,000 - 130,000; Full time

Job summary

Dobbs Equipment, LLC in Riverview, FL is seeking a senior Aftermarket Sales & Marketing leader to drive parts, service, and technology revenue for Construction & Forestry.

You will develop strategies, lead programs, and monitor customer relationships using CRM, while coaching the PSSR group and aligning with factory partners.

This role requires travel, solid financial acumen, and a hands-on approach to grow aftermarket streams.

Qualifications

• Understanding of financial principles for Parts and Service operations.
• Experience with data analysis and database relationships.
• CRM experience is a plus.
• Familiarity with John Deere and heavy equipment lines.

Responsibilities

• Develops aftermarket sales and marketing strategic plans.
• Creates and monitors aftermarket marketing programs aligned with objectives.
• Leads development of targeted marketing strategies and events.
• Defines customer segments and growth strategies.
• Mentors and trains PSSR groups; supports staffing and commission goals.

Skills

John Deere & competitors

Financial principles

Data analysis

CRM experience

Education

Bachelor’s degree or equivalent

Tools

MS Office

Excel

CRM software

Job description

Summary Of Primary Functions

This individual is an integral part of the Dobbs Equipment Construction & Forestry management team supporting the ongoing development and execution of the company’s strategies for Product Support revenue growth. This position is focused on developing and growing Aftermarket business through parts, service, and technology sales, understanding competitive trends, and enhancing customer relationships. This role will provide direction, training, and motivation to product support revenue generators and the Construction & Forestry PSSR group.

Essential Functions and Responsibilities

• Develops and implements Aftermarket sales and marketing strategic plans for Dobbs C&F organization
• Creates and monitors aftermarket marketing programs to ensure alignment with Dobb’s financial and operational objectives
• Leads the development, communication, and assessment of tactical marketing strategies (advertising, promotions, incentives, events, etc.) that reach targeted prospects
• Defines customer segments and determines how to pursue segments through targeted solutions for growth
• Participates in customer events to drive relationships and new sales
• Develops and monitors Customer Satisfaction Program
• Communicates with factory representatives from various represented manufacturers
• Reviews and distributes manufacturer merchandising plans to team
• Develops and manages tools / tooling for Aftermarket Sales Program Marketing, Processing, Tracking and Management.
• Mentor, trains, and coaches the C&F PSSR groups
• Aid in recruiting and staffing requirements for the PSSR program
• Develops, executes, and monitors PSSR commission goals and growth plans for achieving targets to ensure company growth
• Motivates and encourages overall Product Support staff to achieve business plan goals
• Monitors market trends and utilizes customer insight technologies such as CRM to gain deeper customer understanding
• Promotes trending product support technology lines to develop new Aftermarket revenue streams
• All employees are expected to adhere to the safety policies of Dobbs Equipment and the clients for whom we work.
• Following the safety policies of Dobbs is a condition of employment and is everyone’s responsibility.

Qualification

• Familiarity with John Deere and competitive product lines / heavy equipment
• Excellent understanding of financial principles relative to Parts and Service department operations
• Experience with data analysis and database relationships a plus
• CRM experience a plus

Education, Skill, And/or Experience Requirements

• Bachelor’s degree or equivalent from four-year college or a minimum of 3 years related experience and/or training; or equivalent combination of education and experience.
• Valid Driver’s License and maintain a clean driving record.
• Ability to communicate effectively with teammates and customers
• Strong problem-solving skills.
• Must be able to self-manage/self-motivate.
• PC literate, proficient with MS Office, with an emphasis in Excel and Outlook required.
• Ability to apply common sense understanding to carry out instructions furnished in written, oral, or diagram form.
• Ability to add, subtract, multiply, and divide in all units of measure, using whole numbers, common fractions, and decimals.
• Quick learner with the ability to think out of the box.
• Extensive driving required; overnight travel required
• Bilingual a plus.

Work Environment

The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. While performing the duties of this job, the employee is occasionally exposed to wet and/or humid conditions, moving mechanical parts, and outside weather conditions. The noise level in the work environment is usually quiet.

Physical Demands

• The employee is regularly required to stand; use hands to finger, handle, or feel; reach with hands and arms; and talk or hear.
• The employee frequently is required to walk; climb or balance; and stoop, kneel, crouch, or crawl.
• The employee is occasionally required to sit.
• The employee must regularly lift and/or move up to 50 pounds and occasionally lift and/or move up to 100 pounds.
• Specific vision abilities required by this job include close vision, and color vision.

We’re an Equal Employment Opportunity and …

Dobbs Equipment is an Equal Employment Opportunity (EEO) and Affutiative Action employer. We are committed to providing an environment free of discrimination, harassment, and retaliation both for our employees and applicants. We make all employment‑related decisions on the basis of an individual’s qualifications and job performance. We recruit, hire, promote, train, transfer, and make compensation decisions without regard to race, religion, color, creed, national origin, ancestry or citizenship status, sex, sexual orientation, gender, genetic information, marital status, pregnancy status, age, disability, protected veteran status, or any other characteristic protected by federal, state, or local law.

Notice to Applicants

We participate in E-Verify in the United States.

Drug Free and Alcohol-Free Workplace Notice.

Dobbs Equipment is an Equal Opportunity and At-Will Employer.