Director of Product Strategy

Dialight; Farmingdale (NJ); On-site; USD 175,000 - 215,000; Full time

Job summary

Dialight is seeking a Director of Product Strategy in Farmingdale, NJ to define the long-term vision, market positioning, and growth strategy for its industrial LED portfolio. This senior leader will align roadmaps with business objectives and partner across sales, marketing, and engineering to drive commercial success.

The ideal candidate has 10+ years in product management or corporate strategy, a Bachelor's degree, and strong financial modeling, executive presence, and data-driven

Qualifications

• 10+ years in product management, product strategy, or corporate strategy.
• Bachelor's degree is required; MBA or advanced technical degree is highly preferred.
• Demonstrated ability to model financials, manage product P&L, and make data-driven decisions; executive presence to present to senior leadership.

Responsibilities

• Develop a cohesive, multi-year product strategy translating market dynamics, customer needs, and business priorities into actionable investment decisions and roadmaps.
• Provide VoC and future forecasting across regions (North America/EMEA and Asia) and identify differentiation opportunities.
• Translate customer insights into inputs for engineering and R&D teams; develop ROI models for new product lines.
• Develop Value Proposition Storylines for different markets and regionalize value propositions to maximize growth across global markets.
• Partner with Sales, Marketing, and Product Marketing to define positioning, pricing, and launch strategies; conduct market research and competitive analysis.
• Lead cross-functional collaboration between engineering, design, legal, and commercial teams; define KPIs and monitor product success and financial viability.

Skills

Strategic thinking

Financial modeling

Executive presence

Education

Bachelor's degree

MBA or advanced degree

Job description

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Director of Product Strategy

Farmingdale, NJ, US

30+ days ago Requisition ID: 1063

Salary Range: $175,000.00 To $215,000.00 Annually

DIRECTOR OF PRODUCT STRATEGY

Dialight is the world leader in LED industrial lighting technology with millions of LED fixtures installed worldwide. We see a world where heavy industry is transformed to be safer, more productive, and environmentally friendly through illumination. We enable industrial customers operating in demanding environments to reduce their energy costs, maintenance costs, and carbon footprint while maximizing the safety and productivity of their facilities.

Position Summary

Dialight is seeking a Director of Product Strategy to define the long-term vision, market positioning, and growth strategy for its product portfolio. This senior leader will align product roadmaps with business objectives and partners across sales, marketing, and engineering to drive commercial success. This role requires strong expertise in B2B marketing within industrial or technical markets, particularly in long sales-cycle environments and value-based selling. The ideal candidate will collaborate closely with sales, product, and executive leadership to position Dialight’s solutions effectively and differentiate them in the market.

Job Responsibilities

Strategic Vision

• Develop a cohesive, multi-year product strategy that translates market dynamics, customer needs, and business priorities into actionable investment decisions and product roadmaps.

Voice of the Customer (VoC) & Future Forecasting

• Provide a 360 degree-view of market trends, customer behavior, and competitors’ activities, including variations between global regions (North America/ EMEA and Asia).
• Identify opportunities for our continuous differentiation in the market – this includes products and services
• Translate deep customer listening into actionable inputs for the engineering and R&D teams
• Develop return on investment models for new product lines including future demand forecasting, product introduction timing and risk analysis.

Product Pitch or Value Proposition Storyline

• Develop ‘Feature Roadmap’ for our next generation technology and product development – ‘Innovation for Purpose’ to deliver sustained customer driven growth.
• Develop ‘Value Proposition Storyline’ for different markets (existing or new) around our products and services (existing or new).
• Identify how the value proposition needs to regionalize to maximize growth across all global markets

Go-To-Market (GTM) Alignment

• Partner closely with Sales, Marketing, and Product Marketing teams to define positioning, pricing models, and launch strategies.
• Define and communicate value propositions for industrial LED lighting products
• Conduct market research and competitive analysis

Cross-Functional Leadership

• Act as a central connector between engineering, design, legal, and commercial teams to align on product direction, resource allocation, and timelines.
• Support distributor and channel partner marketing initiatives
• Develop co-marketing programs and sales enablement tools
• Define key performance indicators (KPIs) and metrics to monitor product success and financial viability.

Qualifications

• 10+ years in product management, product strategy, or corporate strategy
• A Bachelor's degree is required; an MBA or advanced technical degree is highly preferred.
• Demonstrated ability to model financials, manage product P&L, and make data-driven decisions. Exceptional executive presence and the ability to present complex strategies clearly to senior leadership and stakeholders.