Director of Product Marketing

Vertesia; United States; Hybrid; USD 140,000 - 190,000; Full time

Benefits offered by this job

Remote-first culture

Awards and recognition

Job summary

Vertesia is seeking an experienced Director of Product Marketing to own the go-to-market function and shape how the market perceives a cutting-edge AI-native content and context management platform. Reporting to the VP of Marketing, you will be the market intelligence hub, translating buyer needs into compelling messaging, launches, and sales enablement.

This remote-friendly role in the United States demands strategic vision, hands-on execution, and a track record of successful product launches

Qualifications

• 6+ years of progressive product marketing experience, incl. leadership roles
• Proven B2B enterprise software or SaaS background with buyer journey understanding
• Hands-on analyst relations experience with Gartner/Forrester/IDC and similar
• Strong track record in sales enablement
• Expert-level messaging and positioning skills for enterprise buyers
• Product launch excellence across end-to-end GTM
• Competitive intelligence experience to guide strategy
• Excellent written and verbal communication for executives and technical audiences
• Public speaking at industry events or customer sessions
• Bachelor's degree in Marketing, Business, CS, or related field

Responsibilities

• Define and own product messaging, positioning, and value propositions for each buyer persona
• Lead GTM strategy and execution for all product launches and feature releases
• Drive market and competitive intelligence initiatives and synthesize insights for leadership
• Develop and deliver sales enablement assets, tools, and training
• Manage analyst relations and ensure positive market positioning
• Represent Vertesia as a thought leader at conferences, webinars, and customer events

Skills

Product marketing leadership

B2B SaaS

Messaging & positioning

Sales enablement

Go-to-market strategy

Public speaking

Stakeholder collaboration

Education

Bachelor's degree in Marketing, Business, CS, or related field

Tools

Salesforce

HubSpot/Marketo

Job description

About Vertesia

Vertesia is an AI-native content and context management company on a mission to help enterprises transform their business with AI by saving time, money, and resources at scale. Born from decades of content and document management expertise, our platform intelligently prepares business documents, deploys AI agents, and automates agentic workflows with enterprise-grade governance, security, and transparency.

We are the only AI-native content and context management platform purpose-built for the agentic enterprise. Recognized as the 2025 AI Startup of the Year (Platinum Pinnacle Award), a 2026 IDC Innovator in GenAI and Agentic Life-Cycle Tools, and a 2026 MIT Sloan CIO Symposium Innovation Showcase Finalist, Vertesia is a fast-growing company at the forefront of enterprise AI transformation.

The opportunity

We are seeking an experienced Director of Product Marketing to join our growing team and own the product marketing function at Vertesia. This is a highly visible, strategic, and hands-on role that sits at the center of our go-to-market engine. You will shape how we tell our story, how the market understands our platform, and how our sales team wins.

Reporting to the VP of Marketing, you will serve as the market intelligence hub of the company by deeply understanding our buyers, competitors, and analysts; and transforming that knowledge into compelling messaging, impactful product launches, powerful sales tools, and a strong industry presence.

This role is ideal for a product marketer who thrives in a fast-paced, high-growth environment and wants to help define a new category of software.

Key responsibilities

Product messaging & positioning

• Define and own Vertesia's product positioning, messaging frameworks, and value propositions for each buyer persona and market segment
• Translate complex AI and document management capabilities into clear, compelling narratives that resonate with enterprise decision-makers and technical buyers alike
• Ensure consistency of messaging across all channels: website, sales collateral, campaigns, analyst briefings, and executive communications
• Partner closely with the Product team to deeply understand the platform roadmap and align messaging with product evolution

Product release communications

• Lead go-to-market (GTM) strategy and execution for all product launches and feature releases, from early planning through public announcement and post-launch follow-through
• Develop and execute integrated launch plans that coordinate across Product, Marketing, Sales, and Customer Success
• Produce launch assets including release notes, launch blog posts, customer announcements, and internal enablement materials
• Build a repeatable product launch playbook for Vertesia's growing release cadence

Market & competitive intelligence

• Conduct ongoing primary and secondary market research to identify trends, buyer needs, competitive dynamics, and emerging opportunities in the enterprise AI, context and document management space
• Build and maintain a comprehensive competitive intelligence program, including battle cards, win/loss analysis, and regular competitive landscape updates
• Synthesize market insights into strategic recommendations for Product, Sales, and leadership teams
• Monitor and track competitor activities, messaging, and product updates on a continuous basis

Sales enablement

• Develop and deliver high-impact sales enablement programs, tools, and training that empower the sales team to articulate Vertesia's differentiated value and win competitive deals
• Create a robust library of sales assets including pitch decks, one-pagers, solution guides, battlecards, case studies, ROI calculators, and demo narratives
• Partner with Sales leadership to understand buyer objections, pipeline trends, and field feedback, and translate those insights into sharper messaging and better enablement
• Build and maintain persona-based buying journey content to support the full sales cycle

Analyst relations

• Own Vertesia's analyst relations program, building and managing relationships with key industry analysts at Gartner, Forrester, IDC, and other research firms
• Coordinate and lead analyst briefings, inquiries, and research submissions, ensuring Vertesia is properly represented and positioned in market reports
• Monitor analyst coverage and published research; synthesize insights for internal strategy and identify opportunities to improve Vertesia's analyst positioning and recognition
• Leverage analyst relationships to validate product strategy, inform messaging, and generate third-party credibility for the sales process

Thought leadership

• Represent Vertesia as a subject matter expert and brand ambassador at industry conferences, webinars, and customer events
• Develop and deliver compelling presentations that showcase Vertesia's vision, differentiation, and customer impact
• Partner with the Marketing team to produce thought leadership content including blog posts, whitepapers, webinar series, and contributed articles
• Support executive speakers with messaging frameworks, talking points, and presentation materials

What we're looking for

Required qualifications

• 6+ years of progressive product marketing experience, with at least 3 years in a senior individual contributor or leadership role
• Proven B2B enterprise software or SaaS background with a deep understanding of the enterprise buyer journey, technical sales cycles, and go-to-market motions
• Hands-on experience with analyst relations and ability to manage Gartner, Forrester, IDC, and other analyst relationships and influence market positioning
• Strong track record in sales enablement - experience building enablement programs that measurably improve sales team performance
• Expert-level messaging and positioning skills - ability to distill complex technology into clear, differentiated narratives tailored to specific buyer personas
• Product launch excellence - proven experience leading end-to-end GTM launches for new products or major features in competitive markets
• Competitive intelligence expertise - experience building and maintaining competitive intelligence programs that inform product and sales strategy
• Exceptional communication skills - outstanding written and verbal communication; ability to craft compelling narratives and present with authority to executive and technical audiences
• Public speaking experience - comfortable presenting at industry conferences, webinars, or customer events to audiences of varying sizes and technical depth
• Bachelor's degree in Marketing, Business, Communications, Computer Science, or a related field

Preferred Qualifications

• Experience marketing content management, document management, AI, or intelligent automation products
• Familiarity with the enterprise AI landscape is a strong differentiator
• Experience at a high-growth startup or scale-up - comfortable operating in fast-moving, environments where you build as you go
• Experience working cross-functionally with Product, Engineering, Sales, and Customer Success

Why join Vertesia?

• Category-defining work: Be part of a team defining a new software category in a market undergoing rapid transformation
• High visibility and impact: Directly influence how the world's leading enterprises understand and buy the Vertesia platform
• Exceptional team: Work alongside world-class product, engineering, sales, and marketing professionals with deep enterprise software expertise
• Strong momentum: Award-winning, analyst-recognized company with marquee customers and growing pipeline
• Remote-first culture: Work from anywhere in the United States. East Coast preferred.

Vertesia is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity, sexual orientation, national origin, disability, age, or veteran status.