Director of Product Marketing

Wander; United States; Hybrid; USD 165,000 - 200,000; Full time

Benefits offered by this job

Health, dental, and vision coverage

Remote-first across US and Canada

Equity

Job summary

Wander is seeking an L8 Director of Product Marketing to own the strategic voice for WanderOS, guiding positioning, launches, and demand across global operators. You’ll report to the CMO, partner with Sales and GTM, and lead the product marketing team from Austin to distant markets.

Remote across the US or Canada, with offices in Austin or San Francisco, this role drives strategy, content, and enablement to accelerate adoption and retention at scale.

Qualifications

• 10 to 13+ years in product marketing, ideally in B2B SaaS, travel tech, or property management software.
• Define strategy across the whole product line and own the function, not just a launch calendar.
• Hire, lead, and develop product marketers and influence go-to-market strategy.

Responsibilities

• Define differentiated positioning and messaging frameworks for WanderOS across operator segments.
• Own buyer segments, operator personas, and the competitive landscape to shape product strategy.
• Own our tiered go-to-market launch system end to end and coordinate cross-functional launches.
• Build demand generation campaigns with Marketing and Sales to fill the operator pipeline.
• Translate platform capabilities into clear operator-focused narratives and outcomes.

Skills

Product Marketing

B2B SaaS

Travel tech

Leadership

Go-to-market

Job description

Travel is a $4 trillion industry running on software from the last century. We are fixing that. Wander.com is the leading marketplace for exceptional vacation homes with best-in-category guest satisfaction. WanderOS takes that same battle-tested engine and puts it in the hands of every property manager on Earth: conversion-optimized direct booking websites, automated guest marketing, and AI-powered distribution to millions of travelers. Operators own their brand, their bookings, and their guests. No middlemen.

Wander is led by a second-time founder and an all-star team from companies like Shopify. We are a Series B company gearing up for Series C, and product velocity has gone vertical: AI agents, payments, new distribution channels, and performance products, all shipping on a cadence most companies would call impossible. We call it Tuesday.

Our mission is to help people find their happy place. Our vision is to build the infrastructure for people to experience the world. If you want to make a dent in one of the largest industries on the planet, this is the place.

About the role

Product velocity at WanderOS (wander.com/os), the operating system for hospitality operators, has gone vertical. Now product marketing has to match it. As our L8 Director of Product Marketing you own the strategic voice of the platform that runs travel operators' businesses: how we position it, how we generate and convert demand for it, how we launch every product and feature, and how we keep thousands of operators engaged as the platform evolves at ludicrous speed.

You will report directly to Wander's CMO and work closely with our VP of Sales and the GTM team in Austin on accelerating WanderOS across the globe. You will build and lead the product marketing function, set the bar for how we launch, and be the person Product, Sales, and the founder look to when it is time to tell the world what we built.

This role is remote across the US or Canada. If you are in Austin or San Francisco, we have offices waiting for you (SF is in the Presidio).

Level: L8 Director of Product Marketing

Years of experience set the level. This posting is for L8 Director:

• 10 to 13+ years in product marketing, ideally in B2B SaaS, travel tech, or property management software, including experience leading product marketing or a team.
• You define strategy across the whole product line and own the function, not just a launch calendar.
• You hire, lead, and develop product marketers, and you influence how the company goes to market.

If you have 7 to 10+ years and want to own positioning and the launch engine as a senior individual contributor, apply to our L7 Senior Product Marketing Manager posting instead. Title, scope, and compensation are set by level.

What you'll do

Strategy and positioning

• Be the custodian of the WanderOS value propositions: define differentiated positioning and messaging frameworks that make the value obvious to every operator segment, from independent hosts to large property management and hospitality businesses.
• Own buyer segments, operator personas, and the competitive landscape, and use them to shape product strategy and priority audiences.
• Partner with Product and GTM leadership to establish value propositions that drive adoption, expansion, and long-term retention.

Own the launch system

• Own our tiered go-to-market launch system end to end. Tier 1 launches (six-week lead time): full launch video with shorter cuts for ads, dedicated product sub-page, dedicated emails to customers and prospects, distribution across every relevant channel, full sales enablement, and a full launch plan. Tier 2 (two weeks): shorter or animated video, dedicated email, one-pager for Sales and CS, social posts. Tier 3 (one week): dedicated customer email or inclusion in the monthly product update.
• Set launch tiers with the CMO and Product leadership, lock dates with product owners, and run cross-functional launch readiness across Product, Design, Video, Sales, Partnerships, Growth, and Support. Multiple launches per month, every month.
• Direct launch collateral: messaging decks, launch scripts and videos, sales enablement kits, operator testimonials, and website content that translate features into operator outcomes.
• Own event strategy for WanderOS (industry and Wander events) and our gifting strategy for leads and customers.

Demand generation

• Build and run demand generation campaigns with Marketing and Sales that fill the operator pipeline with qualified leads. KPIs are qualified pipeline and revenue aligned to sales targets.
• Develop top and mid-funnel content: landing pages, webinars, case studies, email nurtures, and gated assets that move prospects toward conversion.
• Define lead nurture journeys with Lifecycle and CRM, optimizing messaging at every stage of the funnel.
• Equip Sales with positioning, battlecards, and enablement, and produce high-quality customer stories and social proof that convert.

Product communications

• Own how WanderOS talks to existing operators: release announcements, feature spotlights, in-app messaging, changelogs, and email updates that drive feature adoption.
• Translate complex platform capabilities (AI agents, payments, distribution, performance) into clear, benefit-led narratives that demonstrate ongoing value and support expansion and retention.

Immerse in the data

• Define and track KPIs across awareness, lead generation, acquisition, activation, adoption, and retention.
• Analyze product usage, funnel performance, and competitive trends. Run win/loss analysis and operator research and feed it back into messaging, prioritization, and the roadmap.

AI reflexivity

• As everyone at Wander must, you have a keen interest in AI and are proficient in the ways AI can amplify your impact and your team's. You will also be marketing AI products to operators, so you need to understand them deeply.

Lead, communicate, and influence

• Hire, lead, and develop product marketers as the function scales. Identify skill gaps and close them through mentorship or strategic recruitment.
• Enable internal teams with training, competitive intelligence, and concise product narratives. Build high-trust relationships across Product, Sales, Growth, Lifecycle, and Support.
• Communicate strategy, plans, impact, and market insights to the CMO, the executive team, and the founder. Socialize what is working across the organization.

Be the voice of the operator

• Advocate for operator needs inside product planning. Know their workflows, their language, and their economics better than anyone in the building.

Qualifications

• 10 to 13+ years in product marketing, ideally in B2B SaaS, travel tech, or property management software, including experience leading product marketing or a team.
• A significant track record of B2B marketing leadership: building positioning and running demand generation and go-to-market campaigns with measurable pipeline and revenue impact.
• You have owned product communications and release messaging that drove real feature adoption.
• Data-first analytical thinking: research, segmentation, funnel analysis, and performance measurement inform your decisions.
• Exceptional written and verbal communication. You can write the script, the email, the deck, and the board slide, and you are a practiced storyteller who builds empathy for the operator.
• Deep understanding of platform-led growth and the operational realities of the businesses our customers run.
• You lead through ambiguity, thrive on change rather than endure it, and build teams that ship.
• Hardcore. You set a high bar, move fast, and build teams that ship.

Additional assets

• Background in travel, hospitality, vacation rentals, or property management.
• Experience marketing operational or workflow software, or AI products, to business users.
• Familiarity with modern product analytics, A/B testing frameworks, CRM segmentation, and lifecycle marketing. HubSpot experience a plus.
• Prior entrepreneurial experience: you ran a business, founded something, or were early at a startup.
• A personal mantra of owning your own development. Tell us the courses, books, or mentors you used to level up your craft.

Compensation and benefits

• Base salary: $165,000 to $200,000 USD. This is Series B startup market rate for the L8 Director level, with placement in the range based on experience and location. Canadian offers are calibrated to local market rates.
• Meaningful equity. You will own a piece of what you build.
• Health, dental, and vision coverage.
• Remote-first across the US and Canada, with offices in Austin, TX and San Francisco (Presidio) if you want a desk.

You could spend the next few years polishing the narrative at a company that ships twice a year. Or you could own the story of the platform rewriting how a $4 trillion industry operates, at a company that ships every week.