Director of Product Design

Fi; New York (NY); On-site; USD 175,000 - 350,000; Full time

Benefits offered by this job

Flexible PTO

Health/dental/vision insurance

Wellness perks (One Medical, Talkspace

Dog-friendly office

BarkBack charity donation

Fi Membership for you and your pet

Gifting program

Job summary

Fi is hiring a Director of Product Design to lead a small but mighty team of Senior Product Designers and shape the Fi experience across the customer lifecycle.

You will be hands-on in Figma, driving creative strategy to bring Fi’s brand to life and partnering with cross-functional leaders to deliver high-quality, scalable designs that delight users.

Qualifications

• 10+ years product design experience with leadership responsibilities.
• Track record of delivering well-executed products and driving business outcomes.
• Thrives in fast-paced startup environments, independent and collaborative.
• Deep expertise in consumer product design and end-to-end process.
• Guides research, concepting, refinement and prototyping stages.
• Uses qualitative and quantitative insights for customer-centric strategy.
• Balances strategic vision with meticulous attention to detail.
• Proficient in Figma and development of comprehensive design systems.
• Curious about AI and emerging technologies; eager to experiment.
• Nice to have: hardware product experience.
• Portfolio demonstrates teamwork, delegation and results.

Responsibilities

• Set the vision and high standards for user experience across the Fi product suite.
• Advocate for customer-centric thinking across the organization.
• Align design priorities with overall strategy and goals.
• Mentor and grow a world-class design team.
• Oversee creation of a design system.
• Champion the user experience across teams and leadership.
• Design for global scale and impact.
• Collaborate with cross-functional leadership to make fast, high-quality decisions.
• Work with research to translate customer pain points into priorities.
• Integrate AI into the design process; contribute to a collaborative design culture.

Skills

Leadership

Product design

Figma

Design systems

AI curiosity

User research

Mobile products

Team management

Quantitative insights

Hardware experience

Portfolio leadership

Tools

Figma

Job description

Welcome to Fi. We’re a passionate team from Square, Google, Oura, Peloton, Uber, and more working to transform the human-pet relationship. Our mission? Develop cutting-edge technology to revolutionize what it means to be a pet parent. The pet industry remains firmly stuck in the past and we are here to change that. Fi is leveraging our team's talent and expertise to improve the lives of millions of pets in the U.S. Real-time location tracking, activity, sleep and behavior monitoring – and that's just the beginning.

Job Description

Job Description

Welcome to Fi.

We’re a passionate team from Square, Google, Oura, Peloton, Uber, and more working to transform the human-pet relationship. Our mission? Develop cutting-edge technology to revolutionize what it means to be a pet parent. The pet industry remains firmly stuck in the past and we are here to change that. Fi is leveraging our team's talent and expertise to improve the lives of millions of pets in the U.S. Real-time location tracking, activity, sleep and behavior monitoring – and that's just the beginning.

Fi is looking for a Director of Product Design!

We’re looking for a Director of Product Design to lead a small but mighty team of Senior Product Designers. You’ll have a key part in setting the direction of the Fi experience across the entire customer lifecycle. The role offers a chance to be hands‑on in Figma while demonstrating creative strategy expertise that bring Fi’s brand to life.

What You'll Do

• Set the vision and high standard of quality for the entire user experience across the Fi suite of products
• Evangelize customer-centric thinking throughout the entire organization
• Align the team’s priorities to our overarching strategy and goals
• Manage, mentor, and grow a world‑class design team
• Oversee the creation of a design system
• Champion the user and advocate for their experience across teams and leadership
• Design for global scale
• Partner closely with cross‑functional leadership to make fast, high‑quality decisions and turn complex constraints into elegant solutions
• Work with research to stay close to customers and translate their pain points into priorities
• Contribute to a design culture of collaboration and creative thinking
• Guide the team in folding AI into the design process

What You'll Bring:

• 10+ years product design experience, including managing and leading teams with a clear and trackable career arc.
• A track record of delivering well‑executed products and driving meaningful business outcomes
• Demonstrated ability to thrive in a fast‑paced, startup environment, working both independently and collaboratively
• Deep expertise in consumer product design
• Ability to give direction throughout each stage of the design process, from research to concepting to refinement and prototyping
• Ability to use both qualitative and quantitative insights to develop a customer‑centric strategy
• A balance of strategic vision and a meticulous attention to detail
• Proficiency in Figma as a primary design tool and experience developing comprehensive design systems
• A curiosity and excitement for experimenting with new technologies and AI
• Nice to have: experience working on a hardware product
• A passion for consumer‑facing mobile productsAn appetite to uplevel capabilities with the use of AI, and active in using AI to supercharge output
• A portfolio that not only showcases craftsmanship and innovation, but illustrates team management, delegation and results.

Why You'll Love Us:

• Time to Recharge: Enjoy flexible PTO to take the breaks you need.
• Top‑Notch Health Coverage: We’ve got your back (and teeth and eyes) with full medical, dental, and vision insurance.
• Wellness Perks: Free access to One Medical, Kindbody, and Talkspace to keep you feeling your best.
• Dog‑Friendly Office: Bring your pup to work — they’re part of the team, too.
• Give Back to the Pups: Make tails wag with a $500 annual donation to a dog charity of your choice through our BarkBack Program.
• Free Fi Membership: Your furry best friend(s) get all the benefits of a Fi collar, on us!
• Love for Friends + Family: Share the Fi magic with loved ones through our gifting program.

The anticipated base salary range for this position is $175,000–$350,000. Actual compensation will vary based on multiple factors, including skills, experience, market conditions, and role scope, which may evolve during the hiring process. As a fast‑growing Series B startup, Fi evaluates compensation opportunistically to align with the right candidate. This role is also eligible for equity compensation.

Fi is an equal opportunity employer that is committed to diversity and inclusion in the workplace. We prohibit discrimination and harassment of any kind based on race, color, sex, religion, sexual orientation, national origin, disability, genetic information, pregnancy, or any other protected characteristic as outlined by federal, state, or local laws. This policy applies to all employment practices within our organization, including hiring, promotion, termination, layoff, recall, leave of absence, compensation, benefits, training, and apprenticeship. Fi makes hiring decisions based solely on qualifications, merit, and our needs at the time.