Director of Premium Sales

Denver Summit FC; Denver (CO); Hybrid; USD 90,000 - 100,000; Full time

Benefits offered by this job

Health Insurance

Life and AD&D Insurance

Employee Assistance Program

15 Paid Company Holidays

Flexible Paid Time Off

Parking and Commuter Flex Benefits

Dog-friendly headquarters

Job summary

Denver Summit FC is seeking a strategic, results-driven Director of Premium Sales to lead the club’s premium ticketing business. You will oversee premium seating, suites, and exclusive experiences, while building a foundation for long-term revenue growth and client retention.

Reporting to the VP of Ticket Sales & Service, you will shape pricing, packaging, and inventory strategy, collaborate across Marketing, Corporate Partnerships, and Stadium Operations, and drive revenue through data-informed

Qualifications

• 5+ years of experience in ticket sales, preferably in sports and entertainment.
• 2+ years in management roles within sports/entertainment.
• Ability to work evenings, weekends, and holidays as required.
• Bachelor’s degree in Business, Sports Business, Marketing, Communications, or a related field.

Responsibilities

• Build and lead the Premium & Groups teams, including hiring, coaching, and development for all direct reports.
• Lead the overall premium sales strategy for all premium inventory (suites, club, loge, field side and GA+).
• Partner with the Service Manager to design the service model to maximize retention and satisfaction.
• Collaborate with Marketing to align revenue goals and audience growth.
• Utilize CRM to manage pipelines and build reports; collaborate with BI on features and improvements.
• Develop and deliver sales training across the department.

Skills

5+ years in Ticket Sales

2+ years in management

Evenings/weekends availability

Excel proficiency

CRM proficiency (Salesforce)

Education

Bachelor’s degree in Business/related field

Tools

CRM (Salesforce)

Excel (PivotTables, XLOOKUP)

Job description

• Revenue Driven Excellence

Job Title: Director of Premium Sales

Department: Ticket Sales & Service

Reports to: VP of Ticket Sales & Service

Work Location: Denver, CO and Centennial, CO

Work Arrangement: Onsite four days per week, onsite for home matches, work from home one day

Employee Type: Full-time

Pay Type: Salaried

FLSA: Exempt

Supervisor Position: Yes

Application Deadline: November 13, 2026 at 9:59pm

CLIMB WITH US.

Denver Summit FC is Colorado’s professional women’s soccer club, proudly holding the distinction of being the National Women’s Soccer League’s (NWSL) 16th franchise. Our unwavering mission is to cultivate the preeminent professional soccer club globally, achieved through deep and meaningful engagement with Denver’s dynamic and multifaceted communities. The Denver Summit FC is comprised of a robust and dedicated ownership group led by Rob Cohen, alongside a collective of impassioned local and national investors. This blend of local roots and broad support underscores our dedication to both Colorado and the wider soccer community. In their inaugural campaign in 2026, the Summit celebrated the opening of a temporary stadium, Centennial Stadium, and the CommonSpirit Performance Center, a purpose-built training facility designed specifically for elite women athletes. The continued commitment to the growth of women's football and investment in the Denver community extends beyond 2026 with Denver Summit FC's future home, Santa Fe Yards, breaking ground on October 1. Santa Fe Yards will be Denver's newest purpose-built facility, the second ever permanent stadium built for women in the NWSL and the first in the state of Colorado.

Nature Of Work

Denver Summit FC is seeking a strategic, results-driven Director of Premium Sales to lead the growth and development of the club’s premium ticketing business. This role will oversee premium sales, and group sale initiatives, including premium seating, suites, and exclusive matchday experiences, while building a foundation for long-term revenue growth and client retention.

Reporting to the Vice President of Ticket Sales & Service, the Director will establish the strategy for the club’s premium and groups business, driving revenue generation, strengthening client relationships, and elevating the experience for premium members and partners. This leader will play a critical role in shaping the club’s premium offerings as Denver Summit FC plans its transition to their future home at Santa Fe Yards.

The Director will collaborate with the Vice President of Ticket Sales & Service on premium and group inventory strategy, including pricing, packaging, and positioning, while identifying opportunities to expand the club’s sales portfolio and maximize revenue potential. Through close collaboration with Ticket Sales & Service, Marketing, Corporate Partnerships, and Stadium Operations, this individual will develop integrated strategies that support business objectives and deliver a distinctive, high-quality experience for clients.

The ideal candidate is an experienced sales leader with a strong track record of revenue growth, team development, and premium client relationship management. They bring a strategic, data-informed approach to decision-making and the ability to build and execute a vision in a fast-paced, evolving environment. This individual will help build the foundation and define the future of ticketing at Denver Summit FC while establishing a culture of accountability, collaboration, and exceptional service.

Denver Summit FC Ticket Sales Philosophy

• Revenue Driven Excellence
• Community Rooted Connections
• Authenticity in Action
• Disciplined Process, Creative Mindset
• Integrity Above All
• Development for All
• Celebrating Success

Examples Of Work Performed

• Build and lead the Premium & Groups teams, including hiring, coaching, one-on-ones and professional development for all direct reports.
• Lead the overall premium sales strategy for all premium inventory including suites, club, loge, field side and GA+ products.
• Partner with the Service Manager to design the service model to maximize account retention and satisfaction.
• Partner with VP of Tickets Sales to define the group sales strategy.
• Collaborate with Marketing to develop and support comprehensive marketing strategies aligned with club revenue goals and audience growth targets.
• Utilize CRM to manage sales pipelines, build reports, and ideate with BI on features and improvements
• Lead sales training across the Ticket Sales and Service department.
• Collaborate across departments to support overall company goals.
• Perform other duties and responsibilities as assigned.

This description is a summary only and highlights the general level of work being performed. It is not intended to be all-inclusive. The duties of this position may change based on business needs. The Company reserves the right to add or remove duties and responsibilities at the discretion of the supervisor and/or hiring authority.

Qualifications

• 5+ year experience in Ticket Sales, preferably within the sports and entertainment industry.
• 2+ years experience in management positions, preferably within the sports and entertainment industry.
• Must be able to work evenings, weekends, holidays and extended hours as required.
• Bachelor’s degree in Business, Sports Business, Marketing, Communications, or a related field.

Competencies/Knowledge, Skills & Abilities

• High Excel proficiency, including PivotTables, XLOOKUP, data validation, and conditional formatting
• Proficient with CRM, including custom reports, pipeline and opportunity management, lead assignment, and feature ideation. Salesforce experience preferred.
• Attention to detail including excellent time management and organizational skills.
• Strong communication and interpersonal skills.
• Ability to display a high level of integrity, positivity, and be self-accountable in all aspects of the job.
• Ability to successfully manage staff while maximizing their revenue production is necessary.

Working Conditions & Physical Demands

• Ability to sit, walk, and stand for long periods of time through the day
• Lift at least 20 pounds
• Role routinely uses standard office equipment
• Ability to travel to and between our downtown Denver office and Centennial Stadium
• Work in extreme weather conditions

Compensation

• Base salary of $90,000 - $100,000 annually
• Eligible for annual discretionary bonus

Benefits Include

• Health Insurance (Medical, Dental, Vision)
• Life and AD&D Insurance
• Employee Assistance Program
• 15 Paid Company Holidays
• Flexible Paid Time Off
• Paid Sick Time
• 401(k) match (Traditional and/or Roth)
• STD and LTD options
• RTD EcoPass
• Parking and Commuter Flex Benefits
• Healthcare and Dependent Care FSA
• Dog-friendly headquarters
• Employee ticket opportunities

Equal Employment Opportunity

Denver NWSL provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.