Director of PR & Communications

Socket.dev; New York (NY); Hybrid; USD 150,000 - 200,000; Full time

Job summary

Socket.dev in New York is seeking a Director of PR and Communications to lead global PR and media relations in fashion, lifestyle, and fitness. This high-visibility role combines strategic leadership with hands-on pitching, writing, and media management across markets.

You will shape KPIs, manage budgets and agencies, and partner with executive leadership to tell the growth story in a fast-scaling environment.

Qualifications

• 10+ years of global PR and communications experience with agency and in-house exposure.
• Proven track record securing consumer and business/trade press coverage.
• Senior relationships with US media across consumer and business/trade press.
• Experience partnering with a high-profile founder on personal brand strategy.
• Experience in apparel, activewear, beauty, or DTC/lifestyle brands is valued.
• Comfortable in fast-paced, high-growth environments, balancing strategy and hands-on execution.
• Strong writing, storytelling, and executive communication skills.
• Experience managing budgets, agencies, and building a team.

Responsibilities

• Own and execute the global consumer PR strategy across fashion, lifestyle, fitness, and pop-culture media.
• Build and maintain relationships with key journalists, editors, and producers to secure coverage.
• Plan and execute press events, launches, and experiential moments for earned media.
• Partner with marketing on campaigns to amplify major product drops and brand initiatives.
• Develop a business PR strategy highlighting growth, leadership, and founder profiles.
• Lead crisis communications and manage corporate narrative as needed.
• Direct the PR team, agency relationships, budgets, and future hires.

Skills

Global PR Experience

Media Relations US

Executive Communications

Strategy & Leadership

Budget & Agency Management

Storytelling & Writing

Cross-functional Collaboration

Job description

Role: Director of PR & Communications

Contract Type: Full Time, working 7.5 hours per day, 5 days per week

Location: Hybrid, New York, USA

About Us

Nothing is clearer to us than the belief that every woman should include strength training in her life to enhance both physical and mental well-being. It's about building strong bodies and even stronger minds, asserting their right to take up space in the gym, and allowing the spotlight to shine bright on their progress.

To us, strength training represents a determined, goal-oriented mindset and an unwavering work ethic. We don't wait for success; we create it through hard work and determination. When faced with challenges, we don't back down; instead, we break through barriers, recognising that true progress lies on the other side.

These are the pillars that form the foundation of Oner Active. We consistently challenge ourselves to create innovative and impactful products, so that you can perform better. With our range of products and innovative approach, we provide a wide variety of colours to ensure that all skin tones genuinely radiate in Oner.

Our Purpose and Mission

We are on a mission to unite and empower women to be the strongest version of themselves through strength training. We want to inspire women to take centre stage in the gym by promoting strength training, which underpins all movement and sport, as a healthy foundation in life.

About you:

As our Director of PR and Communications, you will shape and scale our PR strategy across all markets. You'll set the direction, approach, and KPIs across two connected fronts: consumer PR (fashion, lifestyle, fitness, and culture press) and business PR (trade, retail, and founder/executive press telling Oner Active's growth story).

You'll manage our PR team based in the UK, who handle day-to-day relationships with UK and EMEA consumer and trade press. This is a high-visibility, high-ownership role suited to a leader who can set strategy to support our ambitious growth plans while staying hands-on, pitching, writing, and managing key media relationships in the US personally in a fast-scaling environment.

You’ll be responsible for:

Consumer PR

• Own and execute the global consumer PR strategy across fashion, lifestyle, fitness, and pop-culture media. This will expand into more markets in line with company growth.
• Identify, build and maintain relationships with key journalists, editors, and producers to secure high-impact product placements, gifting features, and brand coverage.
• Plan and execute press events, launches, and experiential moments that generate cultural relevance and earned coverage.
• Partner with marketing on integrated campaign moments, ensuring PR amplifies major product drops and brand campaigns.

Business & Corporate PR

• Develop and execute a business PR strategy that positions Oner Active's growth story, leadership, and founder within business, retail, and trade media including speaking opportunities and podcasts.
• Build relationships with business, trade, and retail press to secure coverage of company milestones, funding, expansion, and leadership commentary.
• Act as a strategic communications partner to founder and executive leadership, including message development, media training, and speaking opportunity identification.
• Manage corporate narrative and reputation, including proactive positioning and reactive/crisis communications as needed.

Crisis Management

• Direct reputation management efforts, authoring official holding statements and providing strategic counsel to executive leadership during complex or sensitive situations across social media and the wider media landscape.

Team & Function Leadership

• With the Marketing Director, accelerate the PR function, including agency selection and management, budget ownership, big wins and any future team hires.
• Define PR KPIs and reporting frameworks, tracking earned media value, coverage quality, and share of voice against competitors.
• Partner closely with the Marketing Director and cross-functional teams (social, brand, product, and creative) to ensure a unified brand narrative.

You’ll need to have:

• 10+ years of Global PR and communications experience, with a mix of agency and in-house experience strongly preferred.
• A proven track record of securing both consumer press (fashion, lifestyle, fitness) and business/trade press coverage.
• Established senior relationships with US media across consumer and business/trade press.
• Experience supporting or partnering with a high-profile founder or executive on personal brand and media strategy.
• Prior experience in apparel, activewear, beauty, or DTC/lifestyle brands is highly valued.
• Comfortable operating in a fast-paced, high-growth environment, balancing strategic planning with hands-on execution.
• Strong writing, storytelling, and executive communication skills.
• Experience managing budgets, agencies, and developing and nurturing a team.

Equality, Diversity, and Inclusion

At Oner Active it’s about embracing diversity and empowering every individual to reach their full potential. We are committed to creating an environment where everyone feels valued, supported, and able to thrive.

We welcome applications from all backgrounds and are dedicated to ensuring that everyone has equal access to opportunities during the recruitment process. If you require any reasonable adjustments or additional support, we encourage you to reach out to our Recruitment team — we’re here to support you every step of the way.

Salary Range: We're offering an annual base salary of $150,000 to $200,000 for this role. The exact offer will reflect your experience, skills, and location.