Director of People Operations & Experience

goodr; Los Angeles (CA); Hybrid; USD 180,000 - 260,000; Full time

Job summary

goodr is seeking a Director of People Operations & Experience to lead our people-centric functions as the company scales. You will own the employee experience, policies, and programs, reporting to the SVP of People, and shaping a workplace built on our values of fun and authenticity.

The role requires guiding multiple teams, driving process improvements, and partnering with Finance and Executive leadership. This is a hybrid role based in Inglewood with regular on-site presence.

Qualifications

• Experience leading People Operations at scale in a fast-growing company.
• Strong knowledge of employment law, compliance, and risk management.
• Proven ability to build and develop cross-functional teams with clear accountability.

Responsibilities

• Architect, scale, and govern People Operations infrastructure, workflows, and technology platforms.
• Lead, coach, and develop the People Operations team with clear expectations and service standards.
• Oversee compliance and risk management across federal and state employment requirements.
• Oversee benefits strategy, compensation operations, and vendor partnerships.
• Lead cross-functional People Operations initiatives including classifications and systems modernization.

Job description

Director of People Operations & Experience

ABOUT GOODR

We create and sell active eyewear for anyone. No Slip. No Bounce. All Polarized. All Fun. Interested in joining our team? Keep reading.

OUR VALUES

We have two core values: Fun & Authenticity.

FUN FACT

We do not allow email to be sent internally. Carrier pigeons only. JK, we use Slack.

LEADERSHIP

We expect our leaders to be guiding lights for their teams. To support that, we provide leadership courses to sharpen their leadership abilities, including an in-house leadership coach.

AUTONOMY

We practice autonomy, empowerment, and accountability so that every team member can be in control of their own life.

• HYBRID WORKING: This role is required to be in our Inglewood office every Tuesday and Thursday with the occasional third day thrown in.
• PROFESSIONAL DEVELOPMENT: We have an all-company learning program so that we’re constantly leveling up our skills.

SUSTAINABILITY

We think Earth’s pretty rad. That’s why we take action wherever possible to limit our impact on the planet.

• 1% FOR THE PLANET MEMBER: 1% of goodr’s annual sales go directly to environmental organizations.

FUN FACT

goodr celebrates every Earth Day by releasing limited-edition sunglasses with frames made from 100% recycled materials and the packaging is 100% sustainable, too!

ABOUT THE ROLE

Let’s be honest: People Operations at a growing company can be wild, but you’re the type of leader who thrives in the mix. As Director of People Operations & Experience, reporting directly to the SVP of People, you’ll serve as the strategic backbone of our department—owning the engine that keeps our entire employee experience seamless, compliant, and scalable.

Every great organization needs a brilliant architect behind the scenes to make that happen. That’s where you come in. You’ll elevate our People Operations systems, strengthen our policies and practices, and help build a workplace experience that supports our people as we grow. You’ll lead and develop our People Operations and Workplace & Experience teams, bringing clarity, accountability, and operational excellence across both teams. If you love simplifying complexity, developing great teams, and turning ambitious ideas into scalable solutions, this is your stage.

ROLE RESPONSIBILITIES

• Architect, scale, and govern People Operations infrastructure, workflows, and technology platforms to support rapid organizational growth
• Lead, coach, and develop the People Operations team, establishing clear expectations, service standards, and accountability
• Lead People Operations compliance and risk management across applicable federal and state employment requirements
• Oversee benefits strategy and administration, compensation operations, and related vendor partnerships
• Lead cross-functional People Operations initiatives, including employment classification, systems modernization, and operational improvements
• Lead promotion and merit cycles, masterminding the systems that reward high performance and equitable growth
• Own contract negotiations, service level agreements, and performance evaluation for third-party People Operations vendors and service providers
• Leverage workforce reporting to evaluate organizational health, drive retention, and inform executive decision-making
• Lead operational workforce planning and organizational analysis in partnership with Finance and People Operations Partners
• Serve as the primary escalation point for complex employee relations, policy development and interpretation, and workplace risk mitigation, involving the SVP for significant risk or executive matters
• Set priorities and drive execution across both teams, aligning operational roadmaps and key initiatives with broader company strategic objectives
• Lead the Workplace & Experience team, providing direction, coaching, and accountability for workplace operations, facilities management, employee experience programs, and company-wide events
• Establish operating standards, resource plans, budgets, and performance measures across both People Operations and Workplace & Experience
• This role is in the People Herd and will report directly to the SVP of People
• Perform other related duties as assigned

LEADERSHIP RESPONSIBILITIES

• Challenge the status quo ALWAYS; “this is how we’ve always done it” is banned at goodr
• Build strong internal and external relationships through clear, concise, and influential communication
• Apply seasoned leadership to manage multi-team alignment and strategic department initiatives
• Act as a primary culture carrier, leading by example and living into goodr’s values of fun and authenticity
• Drive performance and personal growth through consistent coaching, clear accountability, and monthly one-on-ones
• Mentor newer leaders on vision and strategic insights
• Connect dots within your department to ensure alignment with broader company goals
• Empower team members to make decisions within their areas of responsibility while providing clear direction, accountability, and support
• Lead by example by consistently living into goodr’s values of Fun and Authenticity
• Be a culture carrier by leaning into our three fundamentals of communication, professionalism, and vision
• Hold monthly one-on-ones with each team member to build upon their role duties and hold everyone accountable
• Ask clear questions, increase everyone’s knowledge, and empower the team so that we can get the best out of every person in your department
• Give consistent, continuous feedback and challenge your