Director of Paid Search

WebstaurantStore Food Service Equipment and Supply Company; Lititz (Lancaster County); Remote; USD 120,000 - 150,000; Full time

Job summary

A technology company selling restaurant equipment is seeking a Director of Paid Search. This role involves leading paid search strategies, managing a team, and ensuring effective campaign performance. The ideal candidate will have extensive experience in digital advertising, strong leadership skills, and a passion for innovation. Remote work qualifications include a reliable internet connection and a dedicated home office space.

Qualifications

• 8+ years of experience in paid search or digital advertising, with 5+ years in a leadership role.
• Demonstrated ability to lead in ambiguity and make strategic decisions.
• Passion for experimentation, innovation, and continuous learning.

Responsibilities

• Own and drive the paid search strategy across all channels.
• Lead and mentor a team of PPC specialists.
• Collaborate with cross-functional teams for innovation.

Skills

Leadership

Analytical skills

Communication

Digital advertising

Tools

Google Ads

Microsoft Ads

Google Analytics

Google Merchant Center

Job description

The Director of Paid Search will lead the planning and execution of all paid search initiatives across platforms including Google Ads, Microsoft Ads, and Connexity. This role is responsible for driving profitable growth, ensuring WebstaurantStore remains at the forefront of digital advertising innovation, and reporting marketing performance and strategy to the C-suite. The Director of Paid Search will also be tasked with managing a team of PPC specialists and working with the Marketing Data Science and Analytics teams to design, develop, and report on PPC experiments.

Remote Work Qualifications

• Access to a reliable and secure high-speed internet connection. Cable or fiber internet connections (at least 75mbps download/10mbps upload) are preferred, as satellite connections often cannot support the technologies used to perform day-to-day tasks.
• Access to a home router and modem.
• A dedicated home office space that is noise- and distraction-free. The space should have strong wireless connection or a wired Ethernet connection (wired connection is preferred, if possible).
• A valid, physical address (apartment, suite, etc.). PO Boxes are not supported, as a physical address is required for you to receive your computer equipment.
• The desire and ability to work and communicate with other team members via chat, webcam, etc.
• Legal residents of one of the following states: (AK, AL, AR, AZ, CT, DE, FL, GA, IA, ID, IN, KS, KY, LA, MD, ME, MI, MN, MO, MS, NC, ND, NH, NM, NV, OH, OK, PA, SC, SD, TN, TX, UT, VA, VT, WI, WV, and WY).

We only accept W-2 candidates, H-1B sponsorship is not available.

Responsibilities

• Own and drive the paid search strategy across all channels, aligning with company goals and marketing objectives
• Lead and mentor a team comprised of a PPC Manager who is supported by Sr., Mid, and Jr. Paid Search Specialists
• Oversee campaign architecture and strategy for Search, Shopping, PMax, and AI Max campaigns
• Lead a culture of experimentation by designing and overseeing paid search tests—including ad copy, bidding strategies, audience segmentation, landing pages and more
• Oversee budget allocation and monthly spend pacing across platforms
• Collaborate with cross-functional teams including SEO, CRO, Analytics, Merchandising, and Data Science
• Champion innovation by identifying new opportunities, testing emerging formats, and evolving account structures
• Ensure reporting accuracy and actionable insights through partnership with the Marketing Data team
• Present performance updates, strategic plans, and growth opportunities to senior leadership
• Support recruitment, onboarding, and professional development within the Paid Search team

You’ll manage a team that includes:

• A Paid Search Manager for PPC platforms and a Paid Media Manager for social, video, and direct mail
• Sr. Paid Search Specialists who act as mentors and strategic contributors
• Mid-level and Junior Specialists focused on execution, optimization, and reporting
• Interns and new hires who require onboarding and training in ad platforms and campaign strategy

Physical Requirements

• Work is performed while sitting/standing and interfacing with a personal computer.
• Requires the ability to communicate effectively using speech, vision, and hearing.
• Requires the regular use of hands for simple grasping and fine manipulations.
• Requires occasional bending, squatting, crawling, climbing, and reaching.
• Requires the ability to occasionally lift, carry, push, or pull medium weights, up to 50lbs.

Qualifications

Experience

• 8+ years of experience in paid search or digital advertising, with 5+ years in a leadership role
• Proven success managing large-scale search budgets and complex account structures
• Deep expertise in Google Ads, Microsoft Ads, Google Analytics, Google Merchant Center and Google and Bing Ads Editor programs
• Strong analytical skills and comfort with data-driven decision-making
• Excellent communication and leadership abilities
• Experience in eCommerce or retail preferred
• Demonstrated ability to lead in ambiguity and make strategic decisions in “gray areas”
• Passion for experimentation, innovation, and continuous learning

Education

• This role does not require a degree. We value relevant skills and experience and alignment with our core values above all else.

An ideal candidate will:

• Demonstrate ownership of large-scale projects from ideation to execution and reporting
• Show initiative in developing and mentoring the team
• Create an entrepreneurial environment with a test and learn mindset
• Build an environment with passion for excellence.Maintaining documentation, accuracy, and organization.Taking care of the little things.

A technology company selling restaurant supplies and equipment.

Interviews are scheduled via email, and job offers will always follow a face-to-face interview (either via Microsoft Teams or in-person). Email communications will originate from an @webstaurantstore.com email address or another Clark Companies domain. If you have questions or concerns about the legitimacy of an interview or job offer, please reach out to us at [emailprotected]

WebstaurantStore provides equal employment opportunity without regard to race, color, sex, age, handicap, religion, national origin, marital status, sexual orientation, physical disability or veteran status. Reasonable accommodations will be made to qualified individuals who are covered under the Americans with Disabilities Act (ADA). This applies to all areas of employment, recruitment, hiring, training and development, promotion, transfer, termination, layoff, compensation, and all other conditions and privileges of employment in accordance with applicable federal, state, and local laws. We are fully committed to this concept and to obtaining the cooperation and understanding of this effort by all our employees.