Director of Membership

Troon; Palm Coast (FL); On-site; USD 90,000 - 130,000; Full time

Benefits offered by this job

Healthcare benefits

401(k) with employer match

Paid time off (PTO)

Job summary

Hammock Beach Golf Resort & Spa in Palm Coast, FL, part of Troon, seeks a Director of Membership to lead membership sales, retention, and engagement. You will build relationships with prospective members, residents, and referral sources, and coordinate programs across departments to drive growth and satisfaction.

The role requires a bachelor’s degree in a related field and at least five years of private club membership experience, with a proven track record in sales and service excellence.

Qualifications

• Bachelor’s degree in hospitality management, Business Administration, Marketing, Communications, or a related field preferred.
• Minimum of five years of progressive experience in private club membership.
• Strong understanding of membership-based organizations, member expectations, and relationship-driven sales.
• Proven ability to develop and maintain relationships with affluent clientele and diverse membership demographics.

Responsibilities

• Develop and implement annual membership sales and retention strategies aligned with the Club’s goals.
• Manage the membership sales process from inquiry to activation.
• Build relationships with prospective members, homeowners, and referral sources.
• Conduct tours and presentations communicating Club amenities and lifestyle offerings.
• Maintain a strong pipeline and monitor progress toward membership goals.
• Oversee documentation and admission processes per Club policies.

Skills

Membership sales

Relationship management

Communication

Leadership

Hospitality industry knowledge

Education

Bachelor's degree in hospitality management / related field

Tools

Membership management systems

CRM platforms

Microsoft Office

Job description

Description

HammockBeach Golf Resort & Spa, located in Palm Coast, FL, is pleased to announce an excellent career opportunity for aFull-Time Director of Membership! We are seeking a driven individual who is eager to learn, contribute, and grow within a fast-paced hospitality-focused property organization. As part ofTroon, you will contribute to a global leader in golf and community management.

Position Objectives

The Director of Membership represents the Club in a professional and welcoming manner, effectively communicating membership benefits, classifications, policies, and services to prospective and current members. This position builds strong relationships with members, real estate professionals, Club leadership, and operating departments to support membership growth, retention, engagement, and satisfaction.

• Develop and implement annual membership sales and retention strategies aligned with the Club’s goals and positioning.


• Manage the membership sales process from initial inquiry through application, approval, onboarding, and activation.


• Build and maintain strong relationships with prospective members, current members, homeowners, and referral sources.


• Conduct membership tours and presentations, when applicable, that effectively communicate the Club’s amenities, benefits, programs, and lifestyle offerings.


• Maintain a strong pipeline of qualified membership prospects and monitor progress toward established membership goals.


• Monitor membership trends, resignations, conversions, and other key metrics to identify opportunities and potential challenges.


• Partner with Club leadership to establish membership goals, initiatives, and promotional strategies.


• Ensure membership applications, agreements, transfers, and related documentation are completed accurately and in accordance with Club policies.

Member Relations & Retention

• Serve as a trusted resource for members, responding promptly and professionally to questions, concerns, and requests.


• Develop strategies and initiatives that strengthen member satisfaction, engagement, loyalty, and long-term retention.


• Proactively identify opportunities to enhance the member experience and communicate recommendations to Club leadership.


• Address and resolve membership-related concerns with discretion, professionalism, and sound judgment.


• Gather and evaluate member feedback to identify trends, opportunities, and areas for improvement.


• Maintain a visible presence throughout the Club and at member events and activities to foster strong relationships and a sense of community.

Member Engagement & Communications

• Develop and coordinate membership communications, including newsletters, announcements, membership updates, and promotional materials.


• Collaborate with Marketing and other departments to ensure communications are timely, consistent, and reflective of the Club’s brand.


• Promote member events, activities, amenities, and programs to encourage participation and engagement.


• Assist in developing innovative member programs and experiences that reflect evolving member interests and lifestyle trends.


• Ensure members are appropriately informed of Club policies, procedures, benefits, programs, and changes affecting their membership experience.

Membership Administration

• Maintain accurate, current, and confidential membership records and documentation.


• Oversee membership reporting, tracking, and related administrative processes.


• Monitor membership categories, classifications, privileges, and eligibility requirements.


• Ensure membership practices are administered consistently and in accordance with the Club’s governing documents, policies, procedures, and applicable regulations.


• Coordinate membership-related matters with Accounting, Golf, Spa, Food & Beverage, Recreation, Security, and other Club departments.


• Assist with the preparation of membership reports, forecasts, budgets, and presentations for Club leadership.


• Provide leadership, direction, and support to Membership Department staff.


• Establish clear performance expectations, promote accountability, and encourage professional development.


• Foster strong working relationships across Club departments to support a cohesive and exceptional member experience.


• Participate in leadership meetings and contribute membership-related insight to Club planning and decision-making.


• Represent the Membership Department and the Club with professionalism, integrity, and a positive service-oriented approach.


• Perform other duties and special projects as assigned by Club leadership.

QUALIFICATIONS

• Bachelor’s degree in hospitality management, Business Administration, Marketing, Communications, or a related field preferred.


• Minimum of five years of progressive experience in private club membership.


• Strong understanding of membership-based organizations, member expectations, and relationship-driven sales.


• Proven ability to develop and maintain relationships with affluent clientele and diverse membership demographics.

SKILLS & COMPETENCIES

Sales & Business Development

Strong understanding of membership sales, prospect development, relationship management, and membership retention strategies.

Member Experience

Demonstrates a genuine commitment to exceptional service and understands the importance of anticipating and exceeding member expectations.

Professionalism & Discretion

Maintains confidentiality and exercises sound judgment when handling sensitive member, employee, financial, or Club matters.

Organization & Administration

Highly organized and detail-oriented, with the ability to manage multiple priorities, deadlines, projects, and member requests simultaneously.

Problem Solving

Approaches challenges with professionalism, sound judgment, creativity, and a solutions-oriented mindset.

Technology

Proficient in Microsoft Office and membership management systems, customer relationship management platforms, email marketing tools, and other technology utilized in the Club environment.

WORKING CONDITIONS & REQUIREMENTS

• Ability to work a flexible schedule, including evenings, weekends, holidays, and special Club events as business needs require.


• Ability to maintain a professional appearance and demeanor consistent with the standards of a luxury private club.


• Ability to communicate effectively with members, guests, employees, vendors, and Club leadership.


• Ability to work independently while also functioning effectively as part of a management team.


• Ability to manage confidential information with discretion and integrity.

ACKNOWLEDGMENT

This job description is intended to describe the general nature and level of work performed by the Director of Membership. Responsibilities may be modified or expanded as necessary to meet the evolving needs of Hammock Beach Golf Resorts & Spa.

Benefits & Other Compensation

This position includes eligibility for the following benefits, subject to applicable plan terms:

• Healthcare Benefits – Medical, Dental, and Vision coverage


• Retirement Benefits – 401(k) with employer match (19 years of age and older)


• Time Off – Paid time off (PTO) and leaves of absence, in accordance with applicable law and eligibility criteria

Eligibility for benefits and the specific terms, conditions, and offerings are governed by the applicable plan of documents and company policies, which may be amended at the Company’s discretion.

About Troon

Founded in 1990 and headquartered in Scottsdale, AZ, Troon is the world’s largest professional club management company, that specializes in services in golf, hospitality, and residential communities.With more than 900 locations in 45+ states and 27+ countries, Troon is a leading employer in hospitality.Guided by values that emphasize being infectiously energetic, consciously kind, and humbly prosperous,Troon offers professionals the opportunity to grow and succeed within a globally respected organization.Learn more at www.troon.com .

Equal Opportunity Employer

This employer is required to notify all applicants of their rights pursuant to federal employment laws.For further information, please review the Know Your Rights notice from the Department of Labor.