Director of Martech & Campaign Ops — AI-Driven Growth

Bluecatnetworks; United States; On-site; USD 170,000 - 205,000; Full time

Benefits offered by this job

Medical, dental, and vision insurance

401(k) with company matching

Paid parental leave

Vacation, personal, and wellness days

Annual learning and development budget

Annual bonus program eligible

Job summary

BlueCat seeks a strategic Director of Marketing Operations to own and optimize the Martech stack, drive lead lifecycle and attribution, and manage partner-channel programs. You will lead a team within Revenue Operations, partnering with Marketing, Sales, Channel, and Analytics to enable scalable, data-driven pipeline generation.

The role requires deep Marketo/Salesforce expertise, ROI accountability, and a track record of improving efficiency through AI and automation within RevOps.

Qualifications

• 8-12+ years in Marketing Operations or Martech in B2B/SaaS.
• Deep Marketo and Salesforce expertise with scalable stack experience.
• Experience implementing AI and automation in RevOps.
• Strong attribution, lead routing, and data governance capabilities.

Responsibilities

• Own MarTech stack including automation, CRM integrations, and data quality.
• Manage Martech budget, vendors, renewals, and ROI accountability.
• Identify AI opportunities to improve efficiency and lead quality.
• Maintain an attribution model linking campaigns to revenue.
• Oversee lead enrichment, scoring, routing, and speed-to-lead.
• Collaborate with Marketing, Sales, Channel, Analytics, IT, and Legal.

Skills

Marketo

Salesforce

Attribution

Lead routing

AI automation

Budget management

Vendor management

Cross-functional leadership

Data governance

Campaign operations

Tools

ZoomInfo

LeanData

Impartner

Job description

BlueCat seeks a strategic Director of Marketing Operations to own and optimize the Martech stack, drive lead lifecycle and attribution, and manage partner-channel programs. You will lead a team within Revenue Operations, partnering with Marketing, Sales, Channel, and Analytics to enable scalable, data-driven pipeline generation.

The role requires deep Marketo/Salesforce expertise, ROI accountability, and a track record of improving efficiency through AI and automation within RevOps.