Director of Marketplaces

HEYDUDE; Westwood (MA); Hybrid; USD 176,000 - 186,000; Full time

Job summary

Crocs, Inc. seeks a Director of Marketplaces to own HEYDUDE’s marketplace strategy and performance across major platforms in the U.S. You will lead the HEYDUDE eTail team, partner with cross-functional groups, and drive customer acquisition, market share, and profitable growth.

You will manage budgets, guide agency partners, and shape activation, SEO, and content strategies to ensure a consistent brand experience and accelerated revenue across channels.

Qualifications

• Bachelor's degree in business/marketing or equivalent experience.
• 7+ years of B2C eCommerce, with proven Amazon growth.
• 3–5 years leading eCommerce talent with strong results.
• Experience managing a $100M+ marketplace business.
• Ability to develop annual marketplace plans, budgets and forecasts.
• Deep knowledge of Amazon 3P, SEO, content optimization and ads.

Responsibilities

• Drive growth across Amazon, Walmart, Target and emerging platforms.
• Manage budgets and forecasts with data-driven insights.
• Lead agency partners for retail readiness and optimization.
• Develop activation and advertising strategies for key moments.
• Collaborate with merchandising and product on assortment and launches.
• Align marketplace strategies with cross-functional eCommerce initiatives.

Skills

Ecommerce leadership

Budget forecasting

Agency management

Cross-functional collaboration

Marketplace strategy

Amazon marketplace knowledge

Education

Bachelor's degree in business/marketing

Tools

Amazon Seller Central

Advertising platforms

Catalog management tools

Job description

Job Overview

At Crocs, Inc., every career offers a chance to make a real impact. No two journeys look the same. And that's exactly how we like it. Whether you're welcoming customers into our stores, collaborating with global teams at our headquarters, or keeping operations moving at our distribution centers, your impact is real and valued. At Crocs, Inc. you're not expected to fit a mold. You're encouraged to break it and create something better.

Overview

The Director of Marketplaces for HEYDUDE will lead the end-to-end strategy and performance of the brand's business across Amazon, Walmart, Target, and other major and emerging marketplace platforms. This consumer-focused and data-driven leader will be responsible for delivering a consistent brand experience from browse through fulfillment while driving customer acquisition, market share, category expansion, and profitable revenue growth. The Director will lead the U.S. HEYDUDE eTail team and collaborate closely with agency partners, Global eCommerce, merchandising, product, marketing, demand planning, and other cross-functional teams.

What You'll Do

• Own the strategic vision and growth trajectory of the HEYDUDE marketplace business, driving market share gains, category expansion, customer acquisition, and profitable revenue growth across Amazon, Walmart, Target, and emerging platforms.
• Manage annual marketplace budgets and forecasting, establishing clear performance goals and using data and marketplace insights to identify risks, opportunities, and actions needed to deliver business results.
• Lead and influence agency partners to deliver best-in-class retail readiness, including content, search engine optimization, product detail page optimization, ratings and reviews, Brand Store experiences, catalog management, and conversion-driving assets.
• Develop marketplace-specific activation and advertising strategies that maximize traffic, conversion, and incremental revenue during key commercial moments, leveraging both internal and agency capabilities.
• Partner with merchandising and product teams to identify assortment gaps, establish launch priorities, and develop marketplace-exclusive opportunities that accelerate growth and increase market share.
• Partner with cross-functional teams to align marketplace strategies with key eCommerce initiatives, promotions, demand planning, brand marketing, and broader organizational priorities.
• Collaborate with the HEYDUDE Global eCommerce team to share marketplace insights and platform opportunities, establish brand-wide standards, and create a consistent consumer experience across channels.

What You'll Bring to the Table

• Bachelor's degree in business, marketing, or a related field, or an equivalent combination of relevant education and professional experience.
• Seven or more years of B2C eCommerce experience, with demonstrated success growing an enterprise-level Amazon business across both Fulfillment by Amazon and Fulfilled by Merchant structures.
• Three to five years of experience leading and developing eCommerce talent, with a demonstrated ability to build high-performing teams and enable strong business results.
• Proven success leading businesses through significant scale, with experience managing a marketplace business of $100 million or more preferred.
• Demonstrated ability to develop annual marketplace strategic plans, budgets, and forecasts that align with departmental and organizational performance goals.
• Deep knowledge of Amazon 3P and marketplace best practices, including retail readiness metrics, marketplace SEO, content optimization, catalog management, advertising, and conversion rate improvement strategies.
• Experience managing external marketplace agencies and driving accountability against clearly defined objectives and measurable business outcomes.
• Demonstrated success building strong cross-functional relationships, launching and scaling new product categories, advocating for marketplace priorities, and expanding market share in highly competitive environments.

The Company is an Equal Opportunity Employer committed to a diverse and inclusive work environment.We accept applications on an ongoing basis.

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, or disability, or any other classification protected by law.

Title: Director of Marketplaces

Salary or Pay Range: $176,000 - $186,000

Pay offered will vary based on job-related factors such as location, experience, training, skills, and abilities.

At Crocs, Inc. we believe in the power of a blend of in-person and virtual collaboration to drive creativity and strengthen relationships. Your participation in this flexible schedule plays a key role in building a connected and successful team. In-office requirements vary by our work personas: Resident (5 days), Collaborator (4 days), Connector (2-3 days), Explorer (fully remote). This role has been aligned to the Collaborator persona.

This organization participates in E-Verify.

This position is eligible to participate in a company incentive program.

This position is eligible for company benefits including but not limited to medical, dental, and vision coverage, life and AD&D, short and long-term disability coverage, paid time off, employee assistance, participation in a 401k program that includes company match, and many other additional voluntary benefits.

The application window is 45 days, but applicants are encouraged to apply as soon as possible after the posting date in order to ensure optimal consideration. The posting will be removed if the job is filled before the application window deadline.

Job Category: Corporate