Director of Marketing & Public Relations

Boys & Girls Clubs of Elkhart County; Goshen (IN); On-site; USD 90,000 - 150,000; Full time

Benefits offered by this job

Paid Winter Break

Dependent benefit

Job summary

Boys & Girls Clubs of Elkhart County is seeking a Director of Marketing & Public Relations to lead branding, communications, and digital outreach, strengthening community awareness and supporting growth. The role blends strategic leadership with hands-on creation across campaigns, content, and events.

You will collaborate with Development, Programs, Operations, and HR to advance enrollment, fundraising, volunteer recruitment, and community engagement, while guiding brand consistency and

Qualifications

• Bachelor's degree in Marketing, Communications, PR, or related field or equivalent experience.
• Minimum of five years in marketing, communications, public relations, or a related field.
• Proven ability to develop and execute marketing strategies with hands-on production and tactical implementation.
• Reliable transportation, valid driver’s license, and active automobile insurance.
• Ability to meet physical demands, including lifting up to 20 lbs and standing or sitting for extended periods.
• Paid Winter Break Benefit and Dependent Benefit offered by BGCEC.

Responsibilities

• Develop and execute annual marketing and communications plans aligned with organizational priorities, goals, and resources.
• Partner with leaders to develop targeted strategies supporting enrollment, fundraising, and engagement.
• Establish measurable objectives, evaluate campaign performance, and adjust strategies to improve reach and results.
• Manage marketing budgets, advertising strategies, vendor relationships, and resource allocation.

Skills

Marketing strategy

Communications

Public relations

Content creation

Graphic design

Digital marketing

Education

Bachelor's degree or equivalent

Tools

Adobe Creative Suite

CMS platforms

Google Analytics

Job description

Director of Marketing & Public Relations

Job Summary:

The Director of Marketing and Public Relations leads the organization's marketing, communications, branding, and public relations efforts to strengthen community awareness, support organizational growth, and advance the mission of Boys & Girls Clubs of Elkhart County.

This position balances strategic leadership with hands‑on creative and tactical execution, developing marketing plans while actively contributing to content creation, graphic design, digital communications, and campaign implementation. Working collaboratively with Development, Special Events, Operations, Human Resources, and program leadership, the Director supports organizational priorities including membership growth, fundraising, volunteer recruitment, and community engagement.

The Director oversees marketing resources, maintains brand consistency, and evaluates the effectiveness of marketing initiatives to ensure efforts are aligned with organizational goals.

Duties & Responsibilities:

• Develop and execute annual marketing and communications plans aligned with organizational priorities, strategic goals, and available resources.
• Partner with organizational leaders to develop targeted marketing strategies supporting Club, KidsCare, and Summer Camp enrollment, volunteer recruitment, fundraising, and workforce recruitment.
• Establish measurable marketing objectives, evaluate campaign performance, and adjust strategies to improve reach, engagement, and results.
• Manage marketing budgets, advertising strategies, vendor relationships, and resource allocation to maximize effectiveness and return on investment.

Brand Management, Creative Content & Digital Marketing

• Lead brand strategy and maintain consistent messaging, visual identity, and communication standards across the organization.
• Direct and actively contribute to the development of marketing materials, including graphic design, photography, videography, storytelling, advertising, and digital and print communications.
• Oversee website content, social media, email marketing, and other digital platforms to strengthen engagement and support organizational priorities.
• Develop and execute creative campaigns, balancing hands‑on production with effective delegation to staff, interns, and external partners.
• Ensure digital communication platforms provide clear, accessible pathways for membership registration, donations, volunteer interest, and other organizational engagement.

Public Relations, External Communications & Community Engagement

• Develop and implement external communication strategies that strengthen organizational visibility, reputation, and community relationships.
• Build and maintain relationships with media outlets and community partners, coordinating press releases, media inquiries, public announcements, and promotional opportunities.
• Lead communication planning and marketing support for organizational initiatives, campaigns, programs, and special events.
• Coordinate crisis communication strategies and sensitive external messaging in collaboration with the Chief Advancement Officer and organizational leadership.
• Identify opportunities to elevate organizational impact through storytelling, community awareness, and public engagement.

Public Relations, External Communications & Community Engagement

• Lead external marketing and communications for special events, including promotional campaigns, sponsorship materials, event messaging, digital communications, and creative production.
• Collaborate with the Special Events and Development teams to develop communication strategies that support event participation, sponsorship visibility, fundraising, and ongoing donor engagement.
• Develop post-event donor engagement strategies, including plans to capture relevant attendee and donor information, segment audiences, and implement targeted digital follow-up communications.
• Establish digital communication pathways that encourage event attendees and supporters to deepen their engagement with the organization, including opportunities for annual giving, sponsorships, and continued involvement.
• Partner with the Special Events team to coordinate donor journey strategies, with Special Events responsible for executing personalized donor outreach, relationship management, and ongoing stewardship touchpoints.
• Evaluate event marketing performance and post-event engagement to identify opportunities for improved communication, donor conversion, and future event participation.

Public Relations, External Communications & Community Engagement

• Supervise, coach, and develop assigned staff and interns, establishing clear priorities, expectations, and accountability for results.
• Balance strategic planning and hands‑on responsibilities through effective delegation, project management, and resource coordination.
• Collaborate with department leaders to understand organizational needs, prioritize marketing requests, and develop effective communication solutions.
• Manage marketing calendars, production schedules, and competing priorities to ensure timely and high-quality deliverables.
• Identify opportunities to improve marketing processes, technology, collaboration, and overall departmental effectiveness.
• Perform other duties as assigned.

Required Qualifications:

• Bachelor's degree in Marketing, Communications, Public Relations, or a related field, or equivalent combination of education and experience.
• Minimum of five years of progressively responsible experience in marketing, communications, public relations, or a related field.
• Demonstrated ability to develop and execute marketing strategies while contributing directly to creative production and tactical implementation.
• Minimum of five years of progressively responsible experience in marketing, communications, public relations, or a related field.
• Demonstrated ability to develop and execute marketing strategies while contributing directly to creative production and tactical implementation.
• Reliable transportation, valid driver’s license, and active automobile insurance required.
• Ability to meet the physical demands of the role, including lifting up to 20 lbs and extended periods of standing or sitting.
• Paid Winter Break Benefit: BGCEC closes between Christmas and New Year's each year. In addition to paid holiday pay, eligible employees receive pay for designated closure days based on their regular work schedule, allowing more time to relax, recharge, and spend time with family during the holidays.
• Dependent Benefit: No membership fees at BGCEC Clubs or KidsCare programs for qualifying dependents.