Director of Marketing & Media

Chedraui USA; Commerce (CA); Hybride; USD 128 000 - 173 000; Plein temps

Résumé du poste

Chedraui USA is seeking an experienced Director of Marketing & Media to lead traditional, digital, and shopper marketing programs from the Store Support Center in Commerce, CA. The role partners with the VP of Digital Marketing & Loyalty to drive sales, brand awareness and customer engagement across omnichannel initiatives.

The position is onsite, requiring five days a week at the Store Support Center. A strong background in marketing leadership and media planning is essential for success in

Qualifications

• Bachelor's degree in Marketing, Advertising, or Business with 6-10 years of related experience; or an equivalent combination of education and experience.
• Experience leading omnichannel marketing programs across traditional, digital, and shopper channels.
• Strong ability to develop and implement media and promotions strategies across multiple teams.

Responsabilités

• Lead strategic implementation and tactical execution of Marketing & Merchandising promotional calendar across omnichannel paid and owned media.
• Collaborate with the VP to ensure holistic media and shopper marketing programs aligned with company strategy.
• Direct cross-functional work across Marketing, Media, and Digital Commerce teams.
• Develop annual media, content and measurement plans to drive store/digital traffic and engagement for B2B and B2C.
• Build strong relationships with Marketing, Merchandising and Digital Commerce stakeholders.
• Lead performance marketing initiatives across paid media to drive acquisition, engagement, conversion and sales.

Connaissances

Marketing leadership

Cross-functional work

Analytics

Media buying

Formation

Bachelor's degree in Marketing/Advertising/Business

Description du poste

We are searching for an experienced Director of Marketing & Media for our StoreSupport Center located at 600 Citadel Drive, Commerce, CA, 90040.

This is an onsite position. Candidates must be able to report to the Store Support Center five days a week.

SUMMARY

TheDirector of Marketing & Media is responsible for the day-to-day strategicmanagement of traditional, digital and shopper marketing programs in support ofsales, brand development and awareness and conversion objectives. Workingclosely with the VP, Digital Marketing & Loyalty, this role will manage thetactical execution of media, promotions, shopper marketing partners in drivingcomparable and total sales, brand awareness and customer acquisition andengagement.

ESSENTIALDUTIES AND RESPONBILIES include the following. Other duties may be assigned orrequired.

• Lead and managethe strategic implementation and tactical execution of Marketing &Merchandising promotional calendar and seasonal customer momentsthroughout omnichannel paid and owned media.
• Partner with theVP, Digital Marketing & Loyalty to ensure a holistic approach tomedia, promotional and shopper marketing programs leverage the rightmarketing and media mix and ensure alignment with our company strategy andobjectives.
• Directcross-functional work across Marketing, Media and Digital Commerce teams.
• Develop annualmedia, content and measurement plans to support both B2B and B2C customerbases to drive store/digital customer traffic and engagement.
• Develop strongworking relationships to ensure with key Marketing, Merchandising andDigital Commerce stakeholders.
• Lead performancemarketing initiatives across paid media channels to drive customeracquisition, engagement, conversion, and sales.
• Leverage marketinganalytics to measure overall marketing effectiveness, identify customerand business trends, and inform future strategies and investmentdecisions.
• Manage MediaAgency of Record and Digital Coupon/Loyalty partnerships to ensureflawless execution and alignment with sales and engagement goals.
• Partner with theMarketing Analytics team and media AOR to develop effective reportingtools that will aid in assessing marketing and media performance andpresenting media performance to a broader group.
• Oversee promotionsand merchandise marketing through effective leadership, providing guidanceand prioritization of activities for paid and owned promotional mediapackages, partnerships, and digital coupons.
• Support any localmarketing and media needs for store openings or remodels.
• Support marketlevel intelligence including the Customer Data Platform (CDP), competitiveinsights, customer/media profiles and personas, media consumptions/usagetrends.
• Help initiate andparticipate in Marketing Creative reviews and digital thoughts leadershipmeetings to share insights and trends in the marketing, media and shopperspaces and drive innovation through agile test, learn and apply approach.
• Direct allrelevant budgets for media and content through agency partners.
• Direct andmotivate the Associate Manager, Social Media and Manager of ShopperMarketing to connect the marketing voice throughout all media channels forboth paid and owned media.

EDUCATIONand/or EXPERIENCE

Bachelor'sdegree from four-year college/university with emphasis in Marketing,Advertising, or Business and at least 6-10 years related experience; orequivalent combination of education and experience.

Director of Marketing & Media

Store Support Center

We are searching for an experienced Director of Marketing & Media for our StoreSupport Center located at 600 Citadel Drive, Commerce, CA, 90040.

This is an onsite position. Candidates must be able to report to the Store Support Center five days a week.

SUMMARY

TheDirector of Marketing & Media is responsible for the day-to-day strategicmanagement of traditional, digital and shopper marketing programs in support ofsales, brand development and awareness and conversion objectives. Workingclosely with the VP, Digital Marketing & Loyalty, this role will manage thetactical execution of media, promotions, shopper marketing partners in drivingcomparable and total sales, brand awareness and customer acquisition andengagement.

ESSENTIALDUTIES AND RESPONBILIES include the following. Other duties may be assigned orrequired.

• Lead and managethe strategic implementation and tactical execution of Marketing &Merchandising promotional calendar and seasonal customer momentsthroughout omnichannel paid and owned media.
• Partner with theVP, Digital Marketing & Loyalty to ensure a holistic approach tomedia, promotional and shopper marketing programs leverage the rightmarketing and media mix and ensure alignment with our company strategy andobjectives.
• Directcross-functional work across Marketing, Media and Digital Commerce teams.
• Develop annualmedia, content and measurement plans to support both B2B and B2C customerbases to drive store/digital customer traffic and engagement.
• Develop strongworking relationships to ensure with key Marketing, Merchandising andDigital Commerce stakeholders.
• Lead performancemarketing initiatives across paid media channels to drive customeracquisition, engagement, conversion, and sales.
• Leverage marketinganalytics to measure overall marketing effectiveness, identify customerand business trends, and inform future strategies and investmentdecisions.
• Manage MediaAgency of Record and Digital Coupon/Loyalty partnerships to ensureflawless execution and alignment with sales and engagement goals.
• Partner with theMarketing Analytics team and media AOR to develop effective reportingtools that will aid in assessing marketing and media performance andpresenting media performance to a broader group.
• Oversee promotionsand merchandise marketing through effective leadership, providing guidanceand prioritization of activities for paid and owned promotional mediapackages, partnerships, and digital coupons.
• Support any localmarketing and media needs for store openings or remodels.
• Support marketlevel intelligence including the Customer Data Platform (CDP), competitiveinsights, customer/media profiles and personas, media consumptions/usagetrends.
• Help initiate andparticipate in Marketing Creative reviews and digital thoughts leadershipmeetings to share insights and trends in the marketing, media and shopperspaces and drive innovation through agile test, learn and apply approach.
• Direct allrelevant budgets for media and content through agency partners.
• Direct andmotivate the Associate Manager, Social Media and Manager of ShopperMarketing to connect the marketing voice throughout all media channels forboth paid and owned media.

EDUCATIONand/or EXPERIENCE

Bachelor'sdegree from four-year college/university with emphasis in Marketing,Advertising, or Business and at least 6-10 years related experience; orequivalent combination of education and experience.

COMPENSATION:

The starting salary for this position is $150,000.00 annually. The actual starting pay will be determined by anumber of qualifications; including, experience and relevant skills.

Our company provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability, or genetics.

We’re passionate about creating an inclusiveworkplace that promotes and respects diversity and equity.
We are committed tobuild inclusive teams, cultivate leaders and create a company that is the rightfit for every person.
Diversity encourages our uniqueness, strengthensinnovation, and connects us closer to our customers and the communities weserve.

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TEAMWORK | INTEGRITY | ACCOUNTABILITY | RESPECT | GROWTH