Director of Marketing and Communications

Frassati Catholic High School; Spring (TX); On-site; USD 80,000 - 120,000; Full time

Job summary

Frassati Catholic High School is seeking a Director of Marketing & Communications to lead the development and execution of a comprehensive strategy that advances enrollment, advancement, and institutional goals. The role focuses on campaigns for recruitment, community engagement, and donor development, while guiding digital marketing, brand identity, and messaging across all channels.

The position requires strong storytelling, collaborative leadership with school leadership, and the ability to

Qualifications

• Experience leading marketing and communications for a school or nonprofit.
• Ability to plan and execute marketing campaigns that support enrollment and development.
• Strong storytelling, writing, and messaging to engage diverse audiences.

Responsibilities

• Develop and execute a comprehensive marketing strategy aligned with enrollment and advancement goals.
• Lead planning and execution of campaigns for student recruitment, community engagement, and donor development.
• Oversee digital marketing including website, email, social media, paid ads, and SEO.
• Manage brand identity across all platforms and materials.
• Monitor marketing performance using data to refine strategy and improve outcomes.
• Coordinate with external vendors and creative resources such as design, videography, and advertising partners.

Skills

Marketing strategy

Campaign planning

Digital marketing

Brand management

Analytics

Vendor management

Job description

Marketing Strategy & Execution

• Develop and execute a comprehensive marketing strategy aligned with enrollment, advancement, and institutional goals.
• Lead the planning and execution of marketing campaigns that support student recruitment, community engagement, and donor development.
• Manage digital marketing efforts, including website strategy, email campaigns, social media, paid advertising, and SEO.
• Oversee brand identity and ensure consistent application across all platforms and materials.
• Monitor and analyze marketing performance, using data to refine strategy and improve outcomes.
• Manage external vendors and creative resources, including design, videography, and advertising partners.

Communications

• Establish and maintain a clear, consistent messaging framework across all school communications.
• Oversee the creation and distribution of key communications, including newsletters, press releases, announcements, and promotional content.
• Lead storytelling efforts that effectively communicate the mission, programs, and community life of the school.
• Manage public relations efforts to enhance the school's visibility and reputation.
• Coordinate internal and external communications to ensure alignment with strategic priorities.
• Partner with school leadership and departments to meet communication needs while maintaining message clarity and consistency.

Programmatic Event Communications

• Establish and manage a prioritization framework to determine the level of marketing support provided across events, ensuring alignment with institutional goals and available resources.
• Own marketing and communications for school-wide and high-impact events that support enrollment growth, advancement efforts, or institutional positioning.
• Partner with department leaders to provide communication planning, messaging, and campaign support for events with broader reach or strategic importance.
• Provide guidance and consultation to departments for routine or smaller-scale events, including recommendations on messaging, timing, and communication channels.
• Develop and maintain templates, toolkits, and communication standards to enable departments to execute event communications effectively and independently when appropriate.
• Ensure all event-related communications are consistent with brand standards, messaging, and quality expectations.

School Community

• Establish communication between Frassati Catholic High School and local Catholic elementary schools and parishes
• Flexible and responsive to change as the school grows
• Be visible to the campus community
• Find ways that the Director of Marketing & Communications can contribute to the building of the culture and community at Frassati Catholic

Catholic Education & Spiritual Formation

• Promote and uphold Gospel values, Catholic moral teaching, and the doctrinal teachings of the Catholic Church in all aspects of the role.
• Foster a Catholic environment through leadership, service, and professional interactions.
• Represent the school positively within the community and support its mission through daily responsibilities.