Director of Marketing and Business Development

Ernest-Health; Phoenix (AZ); On-site; USD 120,000 - 180,000; Full time

Job summary

Phoenix Regional Rehabilitation Hospital in Phoenix, AZ is seeking a Director of Marketing and Business Development to lead marketing, public relations, and sales efforts to keep the facility fully occupied. You will manage the Marketing and Admissions teams and work with clinical leadership to promote new programs.

Responsibilities include developing strategic sales plans, analyzing market research, coordinating advertisements, and aligning daily practice with the hospital's guiding principles.

Qualifications

• Experience in hospital marketing or healthcare sales.
• Ability to travel for territory coverage.
• Strong communication and organizational skills.
• Demonstrated leadership in a Marketing/Business Development role.

Responsibilities

• Plan and execute all marketing efforts including public relations, marketing, and sales to ensure full occupancy.
• Manage and direct the Marketing and Admissions staff.
• Provide summaries and recommendations from market research evaluations.
• Coordinate the production and placement of advertisements.
• Integrate the hospital's mission and guiding principles into daily practice.

Skills

Social Worker

Nurse

PT

OT

SLP

Medical environment experience

Relationship building

Patient advocate

Business development mindset

Education

Bachelor's in healthcare/marketing

Job description

Overview

Phoenix Regional Rehabilitation Hospital (Phoenix, AZ) is a premier, 48-bed inpatient rehabilitation facility serving patients across the Phoenix metro area. The hospital offers comprehensive rehabilitation programs designed to restore mobility, strength, and independence following serious medical events. Equipped with advanced therapy technology and supported by a multidisciplinary team of rehabilitation specialists, the hospital delivers evidence-based, patient-centered care. Its central Phoenix location provides accessibility to a diverse population while contributing to the region’s rapidly expanding healthcare ecosystem.

Director of Marketing Business Development

Position Overview: The Director of Marketing and Business Development (DMBD) is primarily responsible for the planning and execution of all marketing efforts including public relations, marketing, and sales, to ensure full occupancy of the facility. Manages and directs the staff in the Marketing and Business Development Department to achieve budgeted volume goals for average daily census and admissions. Provided administration with summaries and recommendations from market research evaluations. Coordinates the production and placement of advertisements. Works in conjunction with clinical leadership to develop and promote new programs and services. Key responsibilities include managing and strategically directing all the functions of the Marketing and Admissions department, developing individual clinical liaison goals and monitoring results for sales calls, referrals, admissions, and out-patients visits, develops, and conducts ongoing marketing/sales training for marketing teams.

What you bring:

• Licensed as a Social Workers, Nurse, PT, OT, or SLP preferred. Pharmaceutical sales experience a plus.
• Experience working in the medical environment promoting programs and services.
• Ability to build strong relationships in an assigned territory utilizing clinical and selling skills.
• Passionate patient advocate assisting in the referral to admission process.
• Strong clinical skills with a mindset for business development.

Qualifications

Required Skills

• Three to five years current experience in healthcare required, preferably in a hospital setting or sales.
• Strong background in client services and relationship management preferred.
• Supervisory/leadership experience required.
• Current, valid, and active driver’s license, auto insurance, and clean driving record required.
• Ability to travel using publicly available air and ground transportation.
• Bachelor’s degree in healthcare field, marketing, or related field preferred.

Additional Qualifications/Skills

• Demonstrates an understanding of patient mix, regulatory requirements, reimbursements, etc. that impact overall hospital operations.
• Demonstrates general computer skills including: data entry, word processing, email, and record management.
• Effective organizational and time management skills.
• Effective written and verbal communication skills.
• Ability to maintain quality and safety standards.
• Ability to maintain proper levels of confidentiality.
• Ability to work closely and professionally with others.
• Ability to develop and implement strategic sales plans.
• Ability to meet tight deadlines in relation to reports, plans, projects and other job responsibilities

Responsibilities

Is the individual primarily responsible for the planning and execution of all marketing efforts including public relations, marketing, and sales to ensure full occupancy of the facility. Manages and directs the staff in the Marketing and Business Development Department. Provides administration with summaries and recommendations from market research evaluations. Coordinates the production and placement of advertisements. Integrates the hospital’s mission and "Guiding Principles" into daily practice.