Director of Marketing and Business Development

Ernest Health, Inc.; Phoenix (AZ); On-site; USD 120,000 - 180,000; Full time

Job summary

Phoenix Regional Rehabilitation Hospital in Phoenix, AZ is seeking a Director of Marketing and Business Development to lead all marketing, public relations, and admissions initiatives. The role focuses on strategic growth, occupancy, and program development in collaboration with clinical leadership.

You will manage the Marketing and Admissions team, build referral networks, and translate market research into actionable plans.

Qualifications

• Experience in healthcare marketing or hospital setting.
• Strong leadership and staff supervision experience.
• Ability to travel and develop strategic sales plans.

Responsibilities

• Plan and execute marketing, PR, and sales to ensure full occupancy.
• Lead Marketing and Admissions staff and coordinate programs.
• Develop and monitor market research and advertising strategies.
• Collaborate with clinical leadership to promote new programs and services.

Skills

Strategic sales planning

Relationship management

Healthcare marketing

Leadership

Sales experience

Education

Bachelor’s degree in healthcare marketing or related field

Job description

Overview

Phoenix Regional Rehabilitation Hospital (Phoenix, AZ)

is a premier, 48-bed inpatient rehabilitation facility serving patients across the Phoenix metro area. The hospital offers comprehensive rehabilitation programs designed to restore mobility, strength, and independence following serious medical events. Equipped with advanced therapy technology and supported by a multidisciplinary team of rehabilitation specialists, the hospital delivers evidence-based, patient-centered care. Its central Phoenix location provides accessibility to a diverse population while contributing to the region’s rapidly expanding healthcare ecosystem.

Director of Marketing Business Development

Position Overview

The Director of Marketing and Business Development (DMBD) is primarily responsible for the planning and execution of all marketing efforts including public relations, marketing, and sales, to ensure full occupancy of the facility. Manages and directs the staff in the Marketing and Business Development Department to achieve budgeted volume goals for average daily census and admissions. Provided administration with summaries and recommendations from market research evaluations. Coordinates the production and placement of advertisements. Works in conjunction with clinical leadership to develop and promote new programs and services.

Key responsibilities include managing and strategically directing all the functions of the Marketing and Admissions department, developing individual clinical liaison goals and monitoring results for sales calls, referrals, admissions, and out-patients visits, develops, and conducts ongoing marketing/sales training for marketing teams.

• Strong clinical skills with a mindset for business development.

What you bring:

• Licensed as a Social Workers, Nurse, PT, OT, or SLP preferred. Pharmaceutical sales experience a plus.
• Experience working in the medical environment promoting programs and services.
• Ability to build strong relationships in an assigned territory utilizing clinical and selling skills.
• Passionate patient advocate assisting in the referral to admission process.

Qualifications

Required Skills:

• Three to five years current experience in healthcare required, preferably in a hospital setting or sales.
• Strong background in client services and relationship management preferred.
• Supervisory/leadership experience required.
• Current, valid, and active driver’s license, auto insurance, and clean driving record required.
• Ability to travel using publicly available air and ground transportation.
• Bachelor’s degree in healthcare field, marketing, or related field preferred.

Additional Qualifications/Skills:

• Demonstrates an understanding of patient mix, regulatory requirements, reimbursements, etc. that impact overall hospital operations.
• Demonstrates general computer skills including: data entry, word processing, email, and record management.
• Effective organizational and time management skills.
• Effective written and verbal communication skills.
• Ability to maintain quality and safety standards.
• Ability to maintain proper levels of confidentiality.
• Ability to work closely and professionally with others.
• Ability to develop and implement strategic sales plans.
• Ability to meet tight deadlines in relation to reports, plans, projects and other job responsibilities

Responsibilities

Is the individual primarily responsible for the planning and execution of all marketing efforts including public relations, marketing, and sales to ensure full occupancy of the facility. Manages and directs the staff in the Marketing and Business Development Department. Provides administration with summaries and recommendations from market research evaluations. Coordinates the production and placement of advertisements. Integrates the hospital’s mission and “Guiding Principles” into daily practice.