Director of Marketing

Abbode LLC; New York (NY); On-site; USD 110,000 - 130,000; Full time

Job summary

Abbode LLC, a NYC-based embroidery and lifestyle brand, seeks a hands-on Director of Marketing to grow retention and CLV. You will own email, SMS, loyalty programs, and oversee the marketing team and agencies to drive repeat purchases.

Lead retention strategies, build targeted flows in Klaviyo, and manage campaigns across channels. Collaborate with Creative and Ecommerce to optimize the post-purchase journey and launches.

Qualifications

• 5+ years of marketing experience, including 3+ years owning retention, CRM, or lifecycle programs for a consumer brand.
• Hands-on Klaviyo and SMS experience, with campaigns, flows, and tests that improved repeat purchases or CLV.
• Strong analytical skills, including customer cohort analysis, Shopify and CRM reporting, and spreadsheets.
• Experience managing a small team, external agencies, and marketing budgets.
• Strong brand judgment, clear communication, and the ability to move between strategy and hands-on execution.
• Fashion, accessories, gifting, beauty, or lifestyle experience preferred; familiarity with influencer programs, UGC, Postscript, or Attentive is a plus.

Responsibilities

• Own retention strategy across email, SMS, and loyalty, including post-purchase and seasonal programs that bring customers back.
• Build and optimize Klaviyo campaigns, segments, and automated flows; manage SMS frequency, list health, consent, and deliverability.
• Use customer cohorts, repeat purchase rates, and lifetime value to prioritize tests, measure results, and recommend improvements.
• Manage paid media and retention agencies, setting briefs, budgets, creative testing priorities, and performance targets.
• Partner with Creative to turn product stories, customer content, and existing assets into effective campaigns across channels.
• Lead the marketing team and calendar, coordinating launches, seasonal campaigns, and influencer support with clear priorities and accountability.
• Work with Ecommerce and Customer Experience to improve lead capture, the post‑purchase journey, and the path to a second order.

Skills

Klaviyo

SMS campaigns

CRM / lifecycle marketing

Data analysis / cohorts

Team management

Budget management

Brand judgment

Influencer programs / UGC

Tools

Shopify

CRM software

Postscript

Attentive

Job description

Founded in 2021, Abbode is a New York City–based embroidery and lifestyle brand offering thoughtfully designed accessories, gifts, and everyday products. Headquartered in NYC, with a flagship boutique in the city, we bring our collections to customers through ecommerce, wholesale, retail, and activations.

We're growing across channels and expanding into new product categories, and we're investing in the people and systems that will support our next stage of growth.

The Role

We're looking for a hands‑on Director of Marketing to turn first‑time buyers into repeat customers and grow customer lifetime value. You'll own retention across email, SMS, and loyalty, use data to guide decisions, and lead our marketing team and agency partners. Working closely with leadership and Creative, you'll connect retention, acquisition, and campaign execution.

What You'll Do

• Own retention strategy across email, SMS, and loyalty, including post‑purchase and seasonal programs that bring customers back.
• Build and optimize Klaviyo campaigns, segments, and automated flows; manage SMS frequency, list health, consent, and deliverability.
• Use customer cohorts, repeat purchase rates, and lifetime value to prioritize tests, measure results, and recommend improvements.
• Manage paid media and retention agencies, setting briefs, budgets, creative testing priorities, and performance targets.
• Partner with Creative to turn product stories, customer content, and existing assets into effective campaigns across channels.
• Lead the marketing team and calendar, coordinating launches, seasonal campaigns, and influencer support with clear priorities and accountability.
• Work with Ecommerce and Customer Experience to improve lead capture, the post‑purchase journey, and the path to a second order.

What We're Looking For

• 5+ years of marketing experience, including 3+ years owning retention, CRM, or lifecycle programs for a consumer brand.
• Hands‑on Klaviyo and SMS experience, with examples of campaigns, flows, and tests you built that improved repeat purchases or customer lifetime value.
• Strong analytical skills, including customer cohort analysis, Shopify and CRM reporting, and spreadsheets.
• Experience managing a small team, external agencies, and marketing budgets.
• Strong brand judgment, clear communication, and the organization to move between strategy and hands‑on execution.
• Fashion, accessories, gifting, beauty, or lifestyle experience preferred. Familiarity with influencer programs, UGC, Postscript, or Attentive is a plus.

The Opportunity

You'll build the retention programs and team processes that bring customers back and support Abbode's next stage of growth, with direct ownership and measurable impact.

Location: New York City (Chinatown/Nolita/Soho)

Compensation: $110,000–$130,000 per year